Trip.com Group Launches New ‘taste Of China’ To Revolutionize Culinary Travel And Immersive Tourism Experiences

Published on August 26, 2025

Trip.com Group has unveiled ‘Taste of China‘, a culinary eating acquisition created to harvester nutrient exploration and taste storytelling. Taking spot successful an immersive eating theatre pinch panoramic views wrong nan precocious restored Bund City Hall Plaza successful Shanghai, this caller arena presents a seven-course repast that embarks customers connected a 90-minute culinary journey of China’s 7 regions. The acquisition seeks to revolutionize nan mode pinch which visitors interact pinch a destination by bringing together nutrient and culture, history, and art.

Taste of China: A New Approach to Culinary Travel and Immersive Experiences

culinary tourism continues to rise, Trip.com Group is starring nan measurement by offering much than conscionable a repast but an full immersive experience. The arena features interactive storytelling, live performances, and dynamic projections that carrier diners to nan bosom of China’s taste heritage. Through this fusion of gastronomy and performance art, nan show showcases nan rich | regional diversity of China’s nutrient culture, offering some local and world tourists a heavy relationship to nan country’s traditions.

A Culinary Journey Through Seven Regions of China

The Taste of China acquisition is led by Cheng BaoBao, an animated panda chef who guides guests done seven regions of China. Each region is paired pinch a signature dish, showcasing nan unsocial flavors and ingredients circumstantial to that area. Guests will person nan opportunity to effort Peking Duck from nan north, Sour Soup Fish from nan south, and Mapo Tofu from nan west, each while learning astir nan cultural significance of nan dishes and nan values they represent, specified arsenic wisdom, benevolence, and heritage.

The acquisition emphasizes cultural values specified arsenic integrity, responsibility, and innovation, pinch each crockery reflecting a different facet of Chinese accuracy and section customs. For example, nan communicative down Guilin fishermen honoring a sportfishing prohibition to protect ecosystems provides penetration into nan broader themes of sustainability and community responsibility. These taste lessons are tied straight to nan culinary offerings, allowing guests to prosecute profoundly pinch some nan food and nan stories down it.

Immersive Storytelling: A Fusion of Technology and Tradition

What sets Taste of China isolated from different culinary experiences is nan immersive usage of technology and live performances. The venue features digital projections that bring each course to life, immersing guests successful nan historical landscapes of China’s celebrated regions. Dancers wearing traditional hanfu glide done Suzhou gardens, and martial artists execute Shaolin kung fu successful 1 of nan show’s astir move chapters. The acquisition culminates successful a melodramatic Sichuan opera face-changing performance, wherever artists switch masks astatine lightning speed, accompanied by an unexpected rock rhythm.

This immersive storytelling creates a multi-sensory experience, allowing guests to not only bask delicious food but besides visually acquisition nan cultures and traditions that style nan country’s divers culinary landscape. By incorporating elements of theater, technology, and interactive gaming, Taste of China is redefining nan boundaries of what a food-focused tourism experience tin be.

A New Approach to Culinary Travel: Encouraging Cultural Discovery

In nan property of experience-driven travel, Taste of China offers tourists an innovative measurement to research a destination done food. As culinary tourism continues to turn globally, Trip.com Group is positioning food arsenic a gateway to cultural discovery. The eating acquisition doesn’t conscionable showcase regional cuisine; it besides invites visitors to study astir China’s values and traditions. The inclusion of QR codes connected nan paper allows guests to entree destination tips for nan featured regions, encouraging them to proceed their exploration and possibly scheme a sojourn to these regions successful person.

With culinary tourism becoming a cardinal driver of global travel, Taste of China aligns pinch nan increasing request for immersive recreation experiences. The arena is group to beryllium a pioneer successful merging gastronomy pinch cultural exploration, allowing visitors to not only taste China but besides experience its deep-rooted traditions.

Driving nan Future of Tourism: Innovation and Cross-Border Experiences

Taste of China represents a broader shift successful really tourism is evolving successful nan modern age. As nan world becomes much interconnected and recreation becomes much accessible, visitors are seeking authentic, immersive experiences that link them to nan culture and history of nan places they visit. Trip.com Group is starring nan measurement pinch its flagship experiences for illustration Taste of China, focusing connected innovative, user-friendly tourism that combines culinary arts, cultural immersion, and interactive technology.

Beyond its effect connected tourism successful China, Taste of China is portion of Trip.com Group’s broader efforts to create much cross-border tourism experiences. By offering visitors nan chance to bask cultural storytelling, gastronomic exploration, and interactive activities, nan institution is expanding nan possibilities for tourism innovation and cultural exchange globally. As nan group continues to grow its scope done pop-up events, seasonal updates, and international editions, Taste of China will supply caller opportunities for visitors to research China’s culinary diverseness wherever they are.

Culinary Tourism arsenic a Gateway to Cultural Discovery

Taste of China is simply a thrilling lawsuit study of nan imaginable for culinary tourism to grow beyond eating alone. By integrating food, culture, technology, and narrative, Trip.com Group is crafting an innovative, multi-faceted acquisition that encourages travelers to observe China’s gastronomy while engaging pinch its taste heritage. This pioneering food-tourism conception is redefining immersive recreation and enabling a level for cross-cultural speech and world tourism development.