Tourism Australia Expands Strategies To Attract Tourists From Indonesia With Sports, Culture And New Destinations

Published on August 12, 2025 |

Tourism Australia is adopting a multi-faceted attack to pull much Indonesian visitors, pinch a attraction connected sports tourism, Muslim-friendly recreation experiences, and nan promotion of lesser-known destinations. As portion of its efforts to grow its beingness successful Indonesia, nan National Tourism Organization (NTO) is promoting a assortment of events and recreation packages aimed astatine diversifying nan entreaty of Australia arsenic a destination.

The Growth of Sports Tourism Post-Pandemic

One of nan cardinal strategies successful Tourism Australia’s scheme is nan promotion of sports tourism. Sports-related events, specified arsenic marathons and cycling races, person seen a important summation successful fame since nan pandemic. Marathons successful Australia, for illustration nan Sydney Marathon and nan Gold Coast Marathon, stay integral to nan country’s sporting calendar, and campaigns person been launched to spotlight these events alongside others specified arsenic nan Australian Open and nan Formula 1 race.

Indonesian tourists, peculiarly those willing successful moving and different sports, person been progressively attracted to these events. Tourism Australia is capitalizing connected this increasing inclination by offering specialized ‘sportcation’ packages. These packages, which harvester sports events pinch leisure activities, person proven to beryllium successful, pinch galore participants bringing their families along. Travel agents person responded by creating charismatic packages that span 5 to six nights, allowing visitors to bask some sports and relaxation during their stay.

Notably, nan Sydney Marathon has go a awesome tie for Indonesian participants. In fact, past year, Indonesian runners represented nan second-largest world contingent successful nan marathon, conscionable down those from nan United States. The rising fame of sports tourism among Indonesians is helping to thrust recreation to Australia, pinch a continued accent connected awesome sporting events.

Muslim-Friendly Travel Options Expand

Another facet of Tourism Australia’s strategy to entreaty to Indonesian visitors is nan improvement of Muslim-friendly recreation offerings. A caller inaugural has been formed successful collaboration pinch a group of recreation agents, including AntaVaya Umroh, As-Salam by Dwidaya Tour, Cheria Holiday, and Ramah Umroh & Halal Tour. This consortium is focusing connected promoting Australia arsenic a destination pinch halal-friendly accommodations, restaurants, and taste activities, particularly successful awesome cities for illustration Sydney and Melbourne, which already boast a increasing number of Indonesian restaurants.

The Muslim-friendly recreation offerings are designed to cater to nan needs of Indonesian Muslim travelers, providing them pinch tailored experiences that see legal nutrient options, dream facilities, and different services that align pinch their taste and belief practices. This inaugural is expected to further summation visitation from nan Indonesian market, which has already shown signs of maturation successful caller years.

Promoting Lesser-Known Destinations and Attractions

While awesome cities for illustration Sydney and Melbourne are celebrated among Indonesian travelers, Tourism Australia is besides focusing connected promoting less-travelled regions successful an effort to dispersed tourism crossed nan country. New destinations specified arsenic Tasmania, Brisbane, and South Australia are being highlighted successful trading campaigns.

Tasmania, successful particular, has seen promising results pursuing an earlier run launched successful 2018 to beforehand nan land arsenic a unsocial destination. The inaugural has resulted successful an uptick successful request for recreation packages connecting Tasmania pinch different awesome cities specified arsenic Sydney and Melbourne. Indonesian visitors person been drawn to nan island’s unique experiences, specified arsenic nan Seafood Seduction Cruise and self-drive trips betwixt Hobart and Lancaster, adding a touch of escapade to their Australian holiday.

Brisbane, which is group to big nan 2030 Summer Olympics, is besides receiving typical attention. Tourism Australia is moving pinch Indonesian recreation agents to create tailored recreation packages for this city, which is expected to go moreover much charismatic arsenic nan Olympics approach. The city’s vibrant taste segment and array of outdoor activities connection thing for each type of traveler, making it a valuable summation to nan increasing database of Australian destinations connected nan radar of Indonesian tourists.

Targeting New Markets Across Indonesia

To grow its scope crossed Indonesia, Tourism Australia has been actively targeting caller markets beyond Jakarta. The Aussie Specialist Programme, which helps recreation agents waste Australian vacations, has been expanded to cities for illustration Medan and Makassar. By reaching these smaller markets, Tourism Australia intends to diversify its tourer guidelines and make Australia accessible to much Indonesians extracurricular nan capital.

Partnerships pinch airlines specified arsenic Garuda Indonesia and Singapore Airlines are besides expected to thief thrust postulation from these caller markets. These partnerships are designed to create much nonstop formation options and make it easier for Indonesian travelers to sojourn Australia, further enhancing nan travel of visitors from Indonesia.

Setting Ambitious Visitor Goals for 2025 and Beyond

Tourism Australia has group eager goals for Indonesian arrivals, targeting a full of 269,000 visitors by nan extremity of nan existent financial twelvemonth successful June 2025. This target is portion of a broader strategy to summation Indonesian arrivals by 10% successful nan pursuing year. The NTO’s efforts to beforehand sports events, Muslim-friendly recreation options, and lesser-known destinations are each aligned pinch this goal.

By diversifying its offerings and focusing connected some established and emerging markets, Tourism Australia intends to fortify its position arsenic a starring destination for Indonesian travelers. With nan correct operation of sports, culture, and unsocial experiences, Australia is group to go an moreover much charismatic action for visitors from Indonesia successful nan coming years.

This attack to tourism trading not only underscores Australia’s committedness to diversifying its entreaty but besides demonstrates a strategical knowing of nan Indonesian market. By offering a scope of tailored experiences, from sports events to Muslim-friendly options and unexplored destinations, Tourism Australia is poised to meet nan increasing request for recreation to nan state and support its tourism industry’s betterment post-pandemic.