Time Hotels Sees Explosive Growth In Summer 2025 With Record Occupancy And Expands Presence In Middle East & Beyond

Published on August 21, 2025

TIME Hotels, nan UAE-based hospitality brand, has shared its awesome summertime 2025 results, marking important improvements crossed various capacity metrics. The institution has reported notable year-on-year maturation successful occupancy, mean regular rates (ADR), and gross per disposable room (RevPar), indicating a successful strategical displacement toward high-growth markets and a continued accent connected nan Middle East’s increasing entreaty arsenic a year-round tourer destination.

Impressive Summer Performance

During June 2025, TIME Hotels saw a important 6.3% summation successful occupancy rates compared to nan aforesaid play past year. This uptick is important arsenic it highlights an elevated request during nan traditionally quieter summertime months. The group’s expertise to boost occupancy rates during off-peak seasons speaks volumes astir its resilience successful sustaining a beardown measurement of guests passim nan year. Year-to-date, nan institution has reported a 16.6% summation successful wide occupancy compared to 2024, further emphasizing its strategical occurrence successful maintaining capacity during slower recreation periods.

Strong Growth successful ADR and RevPar

In summation to occupancy, TIME Hotels besides recorded double-digit maturation successful some ADR and RevPar. This maturation tin beryllium attributed to nan company’s strategical pricing approach, which has focused connected striking a equilibrium betwixt measurement and value. By adjusting prices thoughtfully, TIME Hotels has successfully attracted much guests while ensuring that their gross remains strong, making this pricing strategy a captious constituent of nan group’s caller success.

Commitment to Guest-Centric Offerings

Mohamed Awadalla, CEO of TIME Hotels, highlighted that nan company’s beardown summertime capacity underscores nan strategical attraction connected elasticity and a guest-oriented approach. By identifying emerging impermanent segments and responding proactively pinch tailored offerings, TIME Hotels has continued to reenforce its competitory position wrong nan hospitality sector. Moving forward, nan marque remains committed to solidifying its position arsenic a preferred prime among travelers while enhancing nan Middle East’s estimation arsenic a desirable, year-round destination for tourism.

Identifying Key Growth Segments

Analysis of impermanent booking patterns crossed TIME Hotels’ portfolio has revealed 2 cardinal recreation segments that person been driving maturation for nan brand. One of nan astir notable trends is nan summation successful bookings from families, peculiarly those coming from GCC countries and different location markets. These families are showing a penchant for long-stay packages, interconnected rooms, and bundled offers that see activities for children, eating incentives, and shopping discounts. This displacement successful family recreation preferences indicates a greater request for comfort, convenience, and value-added services, which TIME Hotels has successfully capitalized on.

In summation to families, younger travelers, peculiarly from Gen Z and nan Millennial generations, person besides contributed to nan group’s growth. This demographic is progressively prioritizing shorter metropolis breaks that connection rich, section experiences. They besides activity integer booking convenience and worth seamless, contactless interactions during their stays. TIME Hotels’ properties successful municipality centers for illustration Dubai and Sharjah person proven peculiarly celebrated pinch this group, benefiting from a robust societal media beingness and nan preamble of innovative, digital-first hospitality solutions that align pinch nan preferences of tech-savvy travelers.

Aligning pinch Regional Trends

The maturation of TIME Hotels intimately aligns pinch broader trends successful nan Middle East’s tourism sector. The region’s entreaty arsenic a year-round destination has been importantly boosted by enhanced indoor attractions, a divers almanac of events, charismatic summertime edifice rates, and government-driven tourism initiatives. These factors person contributed to a stronger wide tourism market, providing an perfect backdrop for TIME Hotels’ continued description and success.

Dubai’s Strong Visitor Numbers

As portion of nan broader location tourism trends, nan Dubai Department of Economy and Tourism (DET) has reported that nan emirate welcomed astir 9.88 cardinal world overnight visitors during nan first half of 2025. This fig represents a 6% summation compared to nan aforesaid play successful 2024. This summation successful visitors underscores nan increasing entreaty of nan Middle East arsenic a cardinal world tourism destination, pinch Dubai being a cardinal hub for some leisure and business travelers. TIME Hotels’ continued maturation successful nan region speaks to nan brand’s alignment pinch this upward trajectory successful tourer arrivals.

TIME Hotels’ Current Footprint

TIME Hotels presently operates 17 properties crossed nan UAE, Qatar, Saudi Arabia, and Egypt, pinch a full of complete 3,000 keys. The institution is besides successful nan process of expanding its footprint, pinch 12 much properties and 5,000 further keys successful nan pipeline. These caller developments will see projects successful Saudi Arabia, Tanzania, Morocco, and nan Indian Ocean, marking an breathtaking shape of world maturation for nan brand.

Expanding Portfolio pinch New Brands

Supporting its description efforts, TIME Hotels is rolling retired a divers scope of brands designed to cater to various marketplace segments. These see VIVI by TIME, a bold manner marque targeting younger, experience-driven travelers; HALO by TIME, a premium upscale offering for discerning guests; and Rotella, a luxury marque that focuses connected exclusivity, sophistication, and culturally enriched hospitality. Additionally, nan institution is repositioning its residential offerings into 3 chopped tiers: TIME Residences Classic, Executive, and Premium, to meet nan needs of some long- and short-term guests.

The Future of TIME Hotels

As TIME Hotels continues to grow crossed nan Middle East and beyond, its attraction connected maturation successful some location and world markets will stay a cardinal driver of its strategy. By adapting to nan changing demands of its guests and aligning its offerings pinch broader tourism trends, nan institution is well-positioned to capitalize connected nan expanding entreaty of nan Middle East arsenic a year-round destination. With its innovative attack to hospitality and beardown committedness to impermanent satisfaction, TIME Hotels is group to solidify its position arsenic a starring hospitality usability successful nan region and beyond.

[Source: TTN Worldwide; Image in installments – TIME Hotels]