Tim Cook Reportedly Tells Employees Apple ‘must’ Win In Ai

Apple CEO Tim Cook held an hourlong all-hands gathering successful which he told labor that nan institution needs to triumph successful AI, according to Bloomberg’s Mark Gurman.

The gathering came aft an net telephone successful which Cook told investors and analysts that Apple would “significantly” summation its AI investments. It seems he had a akin connection for Apple employees, reportedly telling them, “Apple must do this. Apple will do this. This is benignant of ours to grab.”

Despite launching a assortment of AI-powered features successful nan past twelvemonth nether nan Apple Intelligence umbrella, nan company’s promised upgrades to its sound adjunct Siri person been significantly delayed. And Cook seemed to admit that nan institution has fallen down its competitors.

“We’ve seldom been first,” he reportedly said. “There was a PC earlier nan Mac; location was a smartphone earlier nan iPhone; location were galore tablets earlier nan iPad; location was an MP3 subordinate earlier iPod.” But successful his telling, that didn’t extremity Apple from inventing nan “modern” versions of those products.