Tiktok’s New Guidelines Add Subtle Changes For Live Creators, Ai Content, And More

TikTok is preparing an update to its Community Guidelines, which dictate nan rules for participating connected nan societal video level arsenic good arsenic what standards nan institution uses to find nan videos that make it onto its For You Feed. While nan update mostly rewrites nan original matter for simplicity’s sake, location are a fewer items that jump retired successful nan caller revision — notably really TikTok prioritizes its marketplace, really profoundly it personalizes nan acquisition per user, and a mini alteration to nan type of AI-generated contented that’s permitted.

Today, societal media companies person to comply pinch a scope of regulations globally, for illustration nan U.K.’s Online Safety Act (OSA), nan EU’s Digital Services Act (DSA), and nan U.S.’s TAKE IT DOWN Act, which successful part, has led to argumentation revisions connected immoderate platforms, arsenic pinch yesterday’s update to Bluesky.

TikTok’s changes, which spell unrecorded connected September 13, 2025, are not arsenic substantial, arsenic it appears nan institution was often conscionable rewriting matter for clarity.

However, 1 conception that saw respective additions successful nan updated guidelines covers nan rules for TikTok LIVE creators.

The institution warns creators they’re responsible for thing that happens connected their unrecorded session, moreover if it involves third-party tools, for illustration real-time translator aliases voice-to-text devices to publication retired viewers’ comments. TikTok advises creators to show those devices to make judge they’re not violating nan rules done these third-party services.

Another notable summation to this conception introduces caller guidelines for commercialized content.

TikTok stresses that commercialized contented must beryllium disclosed. It besides directly states that it will trim nan visibility of contented that directs users to “purchase products off-platform successful markets wherever TikTok Shop is available.”

The institution besides says it’s customizing users’ hunt results.

While nan anterior type of nan guidelines said TikTok provided “search suggestions” that were applicable to nan user, nan caller guidelines opportunity some “search results and recommendations whitethorn look different for everyone.” The guidelines explicate that TikTok uses accusation for illustration your past searches and what you’ve watched to make nan hunt results much relevant.

The updated rules uncover that comments are personalized, too.

TikTok says comments are being sorted based connected signals for illustration past replies, likes, and reports. Again, this intends nan remark conception will look different from personification to user.

The section connected AI content has not changed dramatically, though nan connection present has go little verbose successful parts erstwhile describing what benignant of deepfake contented is not allowed. TikTok antecedently banned contented that “shares aliases shows clone charismatic sources aliases situation events, aliases falsely shows nationalist figures successful definite contexts,” it said. “This includes being bullied, making an endorsement, aliases being endorsed.”

That’s now been replaced pinch connection that says TikTok doesn’t let contented “that’s misleading astir matters of nationalist value aliases harmful to individuals.”

It’s absorbing to statement he connection referencing AI endorsements was removed. (Perhaps, TikTok is paving nan measurement for celebrity-approved, AI-generated endorsements?)

In immoderate cases, nan connection successful nan guidelines has been simplified, specified arsenic successful nan lawsuit of nan For You Feed (FYF) Eligibility Standards section, which nary longer has a agelong database of what’s considered FYF ineligible content. Instead, specifications astir nan ineligible contented are dispersed passim nan galore different sections of nan updated Community Guidelines, which makes it little adjuvant to reference since it’s nary longer each successful 1 place.

It’s besides worthy noting that TikTok changed nan connection explaining nan logic why it engages successful contented moderation.

Before, nan institution said nan process kept nan level “safe, trustworthy, and vibrant.” Now, it describes contented moderation arsenic helping TikTok beryllium a “safe, fun, and imaginative spot for everyone.”

It seems “trustworthy” sewage nan ax. Uh-oh.