The Two Tech Brands With The Most Satisfied Customers Might Surprise You

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ZDNET's cardinal takeaways

Samsung scored nan apical spot successful TVs.
HP took location nan highest people among PC vendors.
Samsung besides earned nan apical people for vacuum cleaners.

Shopping for a caller electronic device aliases appliance tin beryllium a challenge. You not only want to prime nan correct merchandise for your circumstantial needs, but besides take 1 that's reliable and respected among different buyers. Before you acquisition your adjacent gadget, you whitethorn want to spot what nan folks astatine nan American Customer Satisfaction Index (ACSI) person to say.

The apical brands for customer satisfaction

In a caller study released Tuesday, ACSI picked nan apical brands for customer satisfaction. Based connected a user poll, nan American Customer Satisfaction Index (ACSI) Household Appliance and Electronics Study 2025 looked astatine user opinions astir TV, PC, and family appliance brands. So, which companies came retired connected top?

TVs

Among tv buyers, Samsung led nan way pinch an ACSI people of 83 retired of 100. ACSI said that Samsung continues to beryllium a pioneer astatine cutting-edge technology and setting nan standard successful nan higher-end and higher-priced TV category.

Tied for 2nd spot were Hisense and Vizio, each pinch a people of 82. These 2 companies are grabbing much customers successful nan US by forming relationships pinch retailers and offering precocious worth for nan money. Tied for 3rd were LG and TCL, pinch scores of 81. Bringing up nan rear among nan apical vendors was Sony pinch an ACSI people of 80.

Also: The champion TVs to bargain successful 2025

The individual scores remained mostly accordant from twelvemonth to year, ACSI explained. The highest marks screen circumstantial attributes for TVs, including image quality, durability, easiness of setup, and easiness of utilizing nan remote. The little marks facet successful nan result of work repairs, nan courtesy and helpfulness of technicians, repair timeliness, and telephone halfway satisfaction.

PCs

In nan PC market, HP was nan leader pinch a people of 83, stealing nan apical spot from Apple, which garnered a people of 82. Here, HP outshined its rivals successful wide restitution owed to its value products and beardown worth for nan money, ACSI said.

Also astatine 82, Dell showed a 3% betterment from past year, helping it necktie pinch Apple for 2nd place. Samsung and Lenovo were deed by humble declines, earning scores of 81 and 79, respectively. Also showing mini declines, Amazon pinch its tablet lineup grabbed a people of 78, while Asus came successful astatine 76. Rounding retired nan battalion were Microsoft pinch a people of 76, and last-place Acer astatine 75.

Also: The champion laptops of 2025

Among circumstantial types of devices, desktop PCs earned a restitution people of 84, a summation of 2% from past year. The people for laptops stayed nan aforesaid astatine 81. Lower down nan list, tablets merited a people of only 77, a driblet of 5% from past year.

"The effort to harness caller technology, cater to increasing customer demands, and compete pinch different world leaders has led to precocious ratings crossed astir each nan individual characteristics measured successful nan survey," ACSI said. "Computer creation leads nan way, followed intimately down by nan readiness of package aliases applications and graphics/sound quality. Meanwhile, telephone halfway restitution is nan lowest-rated facet of nan PC personification experience."

Vacuums

For nan first time, nan study besides measured restitution pinch vacuum cleaners. Here, Samsung was again successful nan lead pinch an ACSI people of 82, followed by Shark astatine 81, Bissell astatine 80, and Dyson besides astatine 80. iRobot's Roomba robotic vacuum cleaner scored 78, up of Dirt Devil and Eureka astatine 77 apiece. Electrolux and Hoover tied for past spot pinch ACSI scores of 76.

Also: The apical 10 robot vacuums ZDNET readers are buying successful 2025

For this category, easiness of cognition was nan apical benchmark. The easiness of emptying nan canister aliases particulate collector was fixed precocious marks, particularly since immoderate models now travel pinch self-cleaning features. Vacuum cleaner owners besides appreciated nan easiness of getting their units serviced and nan result of nan repair work. The timeliness of nan repair classed somewhat lower, while nan courtesy and helpfulness of nan technician were lowest connected nan list.

The ACSI Household Appliance and Electronics Study 2025 was based connected 16,205 completed surveys. Customers were chosen astatine random and contacted via email betwixt July 2024 and June 2025.