The Nutriment Company Acquires Cat Food Supplier Purrform 

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Acquisitive pet-food group The Nutriment Company has snapped up different UK business, buying cat-food supplier Purrform.

Financial position were not disclosed.  

In a statement, The Nutriment Company said nan woody “adds a caller magnitude of species-specific expertise to its marque portfolio”. 

Founded successful 2011, Purrform offers recipes said to intimately reflector a cat’s earthy prey-based diet.  

According to The Nutriment Company, it uses 100% human-grade meat, offal and bone, free from preservatives aliases additives. 

The Stockholm-headquartered group believes Purrform’s acquisition “comes astatine a strategical time” arsenic feline ownership is rising crossed Europe.  

Citing FEDIAF, a waste and acquisition assemblage representing nan European pet nutrient industry, The Nutriment Company said astir 108 cardinal cats unrecorded successful European households, highlighting nan “significant marketplace imaginable for earthy nutrition tailored specifically for cats”. 

As portion of The Nutriment Company, Purrform’s products are expected to go “more disposable successful retail” pinch support from nan wider group’s “extensive distribution network”, reaching stores crossed nan UK and continental Europe.  

Anders Kristiansen, CEO of The Nutriment Company, said Purrform’s “heart-felt dedication to crafting species-appropriate, high-quality meals for cats aligns perfectly pinch our mission”. He added: “We are excited to thief standard Purrform’s effect and bring their unsocial offering to much feline owners crossed Europe.” 

Veronique Ornech, laminitis and managing head of Purrform, added nether nan caller owners “the marque will not only stay existent to its roots but scope breathtaking caller heights”.

She added: “Together, we are not conscionable continuing nan journey, we are accelerating it.” 

Backed by Nordic PE investor Axcel, The Nutriment Company offers “natural premium” pet nutrient nether brands specified arsenic Dibo, Barfgold, and AniForte. 

Purrform is nan latest successful a series of acquisitions successful 2025.  

The institution purchased Graf Barf, a German private-label pet-food business, from CDS Hackner successful June.  

Graf Barf’s acquisition came 2 months aft The Nutriment Company acquired BAF Petfood from nan German institution Fressnapf.  

In April, The Nutriment Company took over Bulmer Pet Foods, a UK-based firm.  

Additionally, successful February, nan pet-food supplier expanded into nan Spanish market by acquiring Puromenu, a shaper of earthy pet food.