Published on August 19, 2025
Based connected nan Japan National Tourism Organization (JNTO), Thailand is 6th successful Japan’s apical overseas world markets for nan first half of 2025 pinch 680,500 travelers. This is simply a 10.1% emergence from nan aforesaid play successful 2024.
Thailand has consistently moved up nan rankings, pinch tourism figures demonstrating a precocious level of request for Japanese taste experiences, nutrient tourism, and expanding fame successful Japan’s shopping and intermezo activities. The roar places Thailand successful a cardinal position among Japan’s thriving tourism industry, which recorded 21% wide maturation successful 2025 versus 2024, to 21,518,100 overseas visitors.
Growth successful International Arrivals: The Top Ten Markets
The first half of 2025 saw awesome capacity crossed aggregate cardinal markets, pinch Thailand ranking sixth among nan astir important sources of world tourism to Japan. Other awesome contributors included:
- South Korea: 4,783,500 visitors (+7.7%)
- China: 4,718,300 visitors (+53.5%)
- Taiwan: 3,284,700 visitors (+10.3%)
- United States: 1,701,300 visitors (+26.7%)
- Hong Kong: 1,271,100 visitors (-0.4%)
- Thailand: 680,500 visitors (+10.1%)
- Australia: 567,200 visitors (+22.8%)
- Philippines: 448,100 visitors (+11.5%)
- Vietnam: 364,500 visitors (+9.8%)
- Singapore: 345,200 visitors (+15.1%)
This information highlights nan divers scope of countries and regions from which visitors are flocking to Japan, pinch Thailand continuing to show beardown maturation successful its outbound recreation to nan land nation.
June 2025: A Slight Decline successful Thai Tourism Numbers
In June 2025, a traditionally debased play for tourism, Japan still saw an uptick successful world arrivals, contempt a slight seasonal decline successful nan number of Thai visitors to Japan. While Thailand knowledgeable a alteration of 4.6% pinch 52,100 arrivals successful June, different markets for illustration China, South Korea, and Taiwan posted higher figures.
China led nan measurement pinch 797,900 visitors, reflecting a 19.9% summation compared to June 2024, while South Korea saw 729,800 visitors, and Taiwan recorded 585,000 visitors. Despite nan flimsy dip successful Thai tourer numbers, Thailand’s tourism to Japan successful nan first half of 2025 is still showing affirmative growth, reflecting nan country’s beardown tourism position.
Thailand’s Growing Interest successful Japan’s Attractions
This year-on-year summation successful Thai arrivals tin beryllium attributed to respective factors. Japanese destinations specified arsenic Tokyo, Kyoto, Osaka, and Hokkaido stay celebrated among Thai tourists, who are drawn by nan country’s unique taste experiences, traditional landmarks, and modern cityscapes. Japan’s tourism infrastructure, including its businesslike public carrier system, makes it easy for Thai visitors to research nan country, while Japanese cuisine and shopping districts proceed to beryllium awesome attractions for travelers.
The appeal of Japan’s earthy beauty, including its scenic mountains, beaches, and hot springs, is besides rising among visitors from Thailand, particularly for those seeking to flight nan hustle and bustle of awesome municipality centers.
Japan and Thailand: Strengthening Tourism Ties
As tourism betwixt nan 2 countries continues to grow, Thailand’s government has actively supported its citizens’ recreation to Japan done initiatives aimed astatine promoting location practice and cultural exchange. The dependable summation successful Thai tourism to Japan underlines nan increasing business betwixt nan 2 nations, peculiarly arsenic Japan continues to activity ways to expand its tourism market beyond accepted markets for illustration Europe and nan United States.
Looking Ahead: Opportunities for Future Growth
Looking forward, Thailand is expected to proceed strengthening its tourism connections pinch Japan, leveraging nan ongoing request for cross-border recreation successful some directions. As airlines grow their flight routes and caller promotions and trading campaigns are launched, Thailand’s tourism authorities are apt to target moreover much recreation segments, peculiarly families and young professionals seeking affordable recreation packages to Japan.
Conclusion: A Positive Future for Thai Tourism successful Japan
With its multicultural entreaty and hospitable spirit, Japan continues to beryllium a apical destination for Thai tourists. Although June 2025’s insignificant dip successful arrivals indicates nan cyclical inclination of travel, nan wide maturation successful Thai visitors during nan first half of nan twelvemonth highlights expanding request and fame of destinations successful Japan. As Thailand and Japan person strengthened their alliances and enhanced recreation facilities, nan prospects for tourism betwixt Thailand and Japan are promising, promising communal summation to some nations’ economies and cultures.