Switzerland Launches “beautiful Autumn” Campaign With Roger Federer And Halle Berry How This Stunning Promotion Will Elevate Switzerland’s Image As A Top Fall Destination

Published on September 12, 2025

Switzerland Tourism precocious rolled retired a caller international campaign that intends to captivate global travelers by highlighting nan stunning beauty of Switzerland during nan fall season. The campaign, titled “Beautiful Autumn”, features tennis icon Roger Federer and Academy Award-winning character Halle Berry. Their collaboration seeks to beforehand nan natural landscapes, cultural richness, and luxury recreation experiences that Switzerland offers, particularly during nan autumn months.

Released successful early September, nan run includes a short film directed by Marc Forster, a German-Swiss filmmaker. The movie combines light-hearted moments of Berry enjoying nan scenery pinch sweeping shots of Switzerland’s landmarks and natural wonders. Viewers tin spot nan brace hiking done colorful forests, crossing serene lakes, riding mountain railways, and enjoying accepted fondue meals, showcasing nan diverseness of experiences Switzerland has to offer.

Switzerland’s Growing Appeal arsenic a Fall Travel Destination

The main extremity of Switzerland Tourism pinch this caller run is to found Switzerland arsenic 1 of nan apical fall destinations globally. The run highlights not only nan country’s earthy beauty but besides its rich | taste practice and gourmet cuisine. The autumn season provides a unsocial opportunity to showcase Switzerland’s divers landscapes and vibrant earthy colors, making it an perfect clip for visitors seeking a blend of luxury and authentic experiences.

The movie prominently features iconic locations specified arsenic nan Lake Lucerne region, vintage postbuses, and alpine landscapes. In nan narrative, Halle Berry encourages Roger Federer to enactment longer and bask nan autumn ambiance fully, embracing nan season’s beauty. This business is simply a continuation of Federer’s role successful promoting Switzerland Tourism, which began successful 2021.

Expanding nan Campaign’s Reach pinch Halle Berry

The summation of Halle Berry to this run represents a significant description successful its reach. While Federer has been an integral portion of Switzerland Tourism’s efforts, Berry’s world nickname and entreaty thief broaden nan campaign’s audience. Combining Federer’s popularity and Berry’s world fame is expected to pull greater attraction to Switzerland’s luxury offerings and its breathtaking scenic landscapes, peculiarly successful countries for illustration nan United States, United Kingdom, Germany, India, Japan, and Southeast Asia.

This collaboration is portion of Switzerland’s broader strategy to pull a diverse, luxury-seeking world audience, while positioning Switzerland arsenic not only an autumn destination but besides an all-season recreation hub. By emphasizing nan fall months and blending luxury, authenticity, and sustainability, nan run intends to scope travelers who activity a much immersive and refined recreation acquisition passim nan year.

Targeted Markets and Special Travel Deals for International Visitors

The run focuses connected cardinal world markets specified arsenic the United States, United Kingdom, Germany, India, Japan, and Southeast Asia. This strategical targeting is designed to pull travelers who are looking for unique, luxurious destinations. The promotional efforts purpose to showcase Switzerland arsenic a premium destination for visitors who bask some natural beauty and refined experiences.

To further incentivize travel, Switzerland Tourism is offering special promotions, specified arsenic discounts connected nan Swiss Travel Pass. This walk allows world visitors to recreation unlimited connected Switzerland’s nationalist carrier network successful first-class comfort. The walk provides an charismatic action for visitors looking to research nan state seamlessly while enjoying nan luxury recreation acquisition Switzerland is celebrated for.

Rising Popularity of Autumn Travel

The autumn months person seen a marked summation successful recreation to Switzerland successful caller years. According to Switzerland Tourism, from September to November, hotel stays successful Switzerland accrued by 10.3% betwixt 2019 and 2024, surpassing nan wide growth successful tourism of 7.1% during nan aforesaid period. This increasing liking successful fall tourism provides Switzerland pinch nan opportunity to capitalize connected this seasonal inclination and boost nan number of visitors during these months.

The Beautiful Autumn run serves arsenic a cardinal portion of Switzerland’s strategy to position nan state arsenic a year-round destination. By focusing connected autumn tourism, it seeks to beforehand nan thought that Switzerland offers a chopped acquisition passim nan year, pinch fall providing unsocial opportunities to research nan country’s scenic beauty and cultural offerings. The run intends to seizure travelers looking for a luxurious yet authentic acquisition successful nature’s colorful embrace.

Reinforcing Switzerland’s Image arsenic a Luxury Travel Destination

The collaboration pinch Roger Federer and Halle Berry is designed to further reinforce Switzerland’s image arsenic an exclusive, luxurious destination. The run is group to scope global audiences done aggregate online platforms, social media, and television broadcasts, boosting Switzerland’s visibility and strengthening its position arsenic a premium recreation destination.

The film, by showcasing Switzerland’s stunning landscapes, cultural heritage, and high-end offerings, aligns perfectly pinch nan world inclination of experience-based travel. This activity has seen visitors seeking destinations that connection much than conscionable luxurious accommodations—they want authentic, meaningful experiences. Switzerland is ideally placed to meet this demand, offering luxury recreation while ensuring sustainable tourism practices.

Key Takeaways

• Switzerland Tourism launched nan “Beautiful Autumn” run featuring Roger Federer and Halle Berry, promoting Switzerland’s autumn landscapes, cultural offerings, and luxury recreation experiences.
• The run targets world markets, including the United States, Germany, and Japan, offering special discounts for illustration nan Swiss Travel Pass for first-class access crossed Switzerland’s nationalist carrier system.
• Switzerland saw a 10.3% increase successful hotel stays during nan autumn months, reflecting increasing liking successful fall tourism.
• The run reinforces Switzerland’s position arsenic a premium and luxurious destination, appealing to travelers seeking authentic and sustainable recreation experiences.

Shaping nan Future of Switzerland successful Global Tourism

The “Beautiful Autumn” run is portion of a larger inaugural by Switzerland Tourism to solidify nan country’s position arsenic a global leader successful luxury tourism and eco-tourism. By partnering pinch renowned figures for illustration Roger Federer and Halle Berry, nan run is designed to pull high-end travelers and raise Switzerland’s floor plan worldwide.

The growing demand for autumn travel and nan Swiss Travel Pass connection visitors an charismatic measurement to research nan state successful style, capitalizing connected nan unsocial seasonal beauty that Switzerland offers. As travelers progressively activity destinations that connection luxury, authenticity, and sustainability, Switzerland is well-positioned to meet these expectations and stay a premier prime for discerning visitors.

Through this campaign, Switzerland reinforces its estimation arsenic a apical destination for luxury travel while continuing to lead nan measurement successful eco-conscious tourism. The country’s attraction connected providing some exclusive and sustainable experiences is simply a exemplary for others to follow, ensuring that Switzerland remains astatine nan forefront of world tourism for years to come.