Study Shows How Targeted Communication Can Aid Online Patient Engagement

A caller study by researchers astatine nan University of Amsterdam (UvA) and Amsterdam UMC shows really targeted connection tin thief patients prosecute much pinch online wellness communities.

Using atrial fibrillation (AF) arsenic a lawsuit study, nan investigation reveals which messages are astir effective successful raising consciousness and encouraging participation. AF is nan astir communal type of bosom hit disorder, wherever nan precocious chambers of nan bosom hit irregularly. This tin lead to fatigue, shortness of breath, and an accrued consequence of stroke.

Large-scale research connected societal media

In a section research connected Facebook and Instagram, much than 795,000 Dutch adults saw 12 different connection concepts. These directed visitors to nan Atrial Fibrillation Innovation Platform (AFIP), a non-profit organization connecting patients and professionals successful cardiovascular health. The run generated 18,426 visits, 478 caller subscriptions, and elaborate engagement data.

Key findings: emotions and topics matter most

The results show that affectional reside and taxable prime are nan strongest drivers of consciousness and engagement. Fear-based messages linked to self-protection accrued clicks, while love-based messages focused connected kin attraction and relationship encouraged longer engagement and organization sign-ups. Expert appeals boosted click-throughs, while diligent testimonials led to much sign-ups and clip spent connected nan site.

Practical guidance for wellness communication

This investigation offers applicable guidelines for wellness communication. We utilized trading insights and information to tailor connection and affectional appeals to wherever patients are successful their journey. This tin greatly amended nan scope and effect of online wellness communities."

Myrthe Kuipers, Amsterdam Business School

These insights tin thief nationalist wellness campaigns, integer wellness platforms, and policymakers create much effective strategies to empower patients done online support and education.

Interdisciplinary collaboration for amended diligent care

The study, published successful npj Digital Medicine, was led by Myrthe Kuipers (Amsterdam Business School, ABS), pinch ABS colleagues Dr Umut Konus and Prof. İlker Birbil. They conducted nan investigation successful collaboration pinch Prof. Bianca Brundel (Amsterdam UMC). The squad is portion of nan nationalist NWA-ORC 'CIRCULAR' consortium, which useful towards much personalised AF treatments by actively involving patients successful investigation and care.