Spotify has experimented pinch various sound interfaces successful nan past, and much recently, added an AI DJ that introduces tunes nan institution thinks you’ll for illustration and lets you make your ain requests. Now, Spotify is teasing that generative AI advances whitethorn pave nan measurement for an moreover much conversational interface pinch nan streaming work successful nan future, according to comments made during Spotify’s second-quarter net telephone pinch investors connected Tuesday.
Asked astir really AI was affecting its business, Spotify Chief Product and Technology Officer Gustav Söderström noted that consumers coming are capable to talk to Spotify successful plain English to petition music, allowing nan institution to subordinate which phrases link pinch which songs.
“You tin deliberation of it arsenic america getting a caller dataset,” he said. “Spotify’s sewage this unsocial information group from each of its playlists, which was really song-to-song — for illustration which opus goes good pinch different song, benignant of nan Amazon ‘people who bought this besides bought that,’” he said. Meanwhile, nan sound interface is delivering caller insights to nan company.
“And that’s wholly caller to us, and it’s a very, very valuable information group that we are collecting very quickly,” he added.
As a result, nan exec says we tin expect Spotify’s user experiences to get “much much interactive.”
“You tin already constitute to Spotify, talk to Spotify. You’re conscionable going to spot that expand,” Söderström said.
Plus, AI exertion would let Spotify to do much than conscionable foretell what personification mightiness want to perceive to, whether music, podcasts, aliases audiobooks, arsenic it does today. Instead of only making predictions, it would beryllium capable to “reason” complete nan user’s listening history and what they said to nan AI DJ. The reference to reasoning suggests that Spotify is looking toward AI reasoning models that tin execute much analyzable tasks crossed aggregate steps.
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The sound information successful mobility comes from Spotify’s AI DJ feature. In May 2025, Spotify introduced a way for Premium subscribers to make sound requests to nan English-language AI DJ by pressing a fastener successful nan app. This lets users alteration nan music, nan genre, aliases nan temper of a playlist utilizing a sound command.
Consumer features aren’t nan only measurement Spotify is leveraging AI. During nan call, nan exec besides mentioned that Spotify is utilizing generative AI internally to much quickly prototype products and create efficiencies successful different areas of its business, for illustration finance.
In nan quarter, Spotify hit 276 cardinal paying subscribers, up 12% year-over-year, and 696 cardinal monthly progressive users, but swung to a nonaccomplishment aft missing gross targets. The banal fell 10% connected anemic guidance and Spotify CEO Daniel Ek’s comments astir his unhappiness pinch nan company’s ads business.
Sarah has worked arsenic a newsman for TechCrunch since August 2011. She joined nan institution aft having antecedently spent complete 3 years astatine ReadWriteWeb. Prior to her activity arsenic a reporter, Sarah worked successful I.T. crossed a number of industries, including banking, unit and software.