Sports Nutrition Group Fit Foods Attracts Investment

Fit Foods’ Mutant marque product. Credit: Fit Foods/ LinkedIn.

Canadian sports nutrition institution Fit Foods has secured finance from venture-capital patient Westcap.

The size and different position of nan finance person not been disclosed.

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Founded successful 1996, Fit Foods produces and distributes sports nutrition and supplements.

The business owns brands specified arsenic Mutant for assemblage builders; Pure Vita Labs for athletes and fittingness enthusiasts; macromolecule shingle Whey Gourmet; and supplements North Coast Naturals,

In a associated connection issued yesterday (4 February), Fit Foods founder, CEO and ongoing shareholder Jim McMahon said: “Westcap was an perfect partner for america fixed its position arsenic a long-standing finance patient pinch a history of increasing and supporting occidental Canadian businesses while maintaining institution culture.”

Fit Foods employs astir 200 group and has much than 200,000 quadrate feet of manufacturing and warehousing space, including a licenced and automated accumulation installation successful Port Coquitlam successful British Columbia.

Westcap president and CEO Grant Kook said: “As macromolecule depletion continues to summation pinch consumers looking for caller and improved methods to summation their wide wellness and performance, nan supplements manufacture has an awesome maturation trajectory.

“Fit Foods is an manufacture leader pinch a highly tenured guidance squad and profoundly entrenched customer and supplier relationships, which made it a cleanable level institution for america to grow.”

Westcap is simply a backstage equity and task superior money head pinch much than $1bn successful assets nether management.