Southwest Victoria’s Glenelg Shire Ends Push For Great Ocean Road Inclusion After Years Of Effort In Australia

Published on August 10, 2025 |

The Glenelg Shire successful southwest Victoria has officially concluded its decade-long effort to unafraid a spot wrong nan prestigious Great Ocean Road tourism network..

The Glenelg Shire successful southwest Victoria has officially concluded its decade-long effort to unafraid a spot wrong nan prestigious Great Ocean Road tourism network.. The Shire has decided to retreat its \$80,000 yearly contribution, ending its hopes of gaining nickname successful authorities and nationalist tourism trading campaigns that attraction connected nan iconic coastal route.

The Great Ocean Road, 1 of Australia’s astir renowned recreation destinations, generates an awesome \$1.9 cardinal successful economical activity each year, according to authorities government statistics. It besides supports astir 9,800 section jobs, making it a captious portion of Victoria’s tourism economy. Despite being conscionable to nan westbound of nan Great Ocean Road, nan Glenelg Shire has struggled to summation vulnerability done campaigns that typically spotlight much salient destinations on nan route.

Although nan Glenelg Shire is not situated straight connected nan Great Ocean Road, nan assembly had hoped its rank successful nan Great Ocean Road Regional Tourism Board would bring valuable trading opportunities to its businesses and organizations. The rank allowed section businesses to entree tourism websites and promotional contented linked to nan Great Ocean Road’s wide appeal. For a decade, nan assembly continued to money nan rank pinch nan anticipation that it would yet consequence successful greater visibility for nan region, but these expectations were ne'er afloat met.

The determination to retreat was chiefly driven by nan continuing deficiency of practice successful authorities and nationalist tourism campaigns. Despite ongoing financial contributions, nan Glenelg region was consistently excluded from awesome trading efforts designed to boost tourism to nan Great Ocean Road area. This absence, mixed pinch nan rising vexation complete nan council’s inability to leverage its proximity to nan road’s astir celebrated landmarks, yet led to nan extremity of their participation.

The latest Tourism Australia campaign, launched conscionable past week, further underscored nan Glenelg Shire’s exclusion. While nan Twelve Apostles, 1 of nan astir celebrated landmarks of nan Great Ocean Road, received salient attraction successful nan campaign, nan Glenelg Shire, contempt its proximity, was near retired of nan spotlight. For section officials, this removal was nan last straw, arsenic it reinforced nan emotion that their region was continually overlooked contempt contributing financially to nan broader tourism network.

The Glenelg Shire’s determination to portion ways pinch nan tourism committee represents a important displacement successful nan region’s tourism strategy. Moving forward, nan assembly is wished to create its ain way for attracting tourists, pinch plans to put successful independent trading efforts that stress nan unsocial attractions nan Glenelg Shire offers. With its rich | earthy landscapes, quiet beaches, and section taste experiences, nan Glenelg Shire has overmuch to connection travelers looking for a quieter replacement to nan much tourist-heavy sections of nan Great Ocean Road.

This caller attack gives nan Glenelg Shire nan opportunity to specify its ain tourism identity, 1 that stands isolated from nan much commercialized destinations further eastbound on nan road. Local leaders dream that by highlighting nan region’s unique qualities—such arsenic its serene environment, agrarian charm, and humanities significance—the Glenelg Shire tin tie visitors seeking an authentic and tranquil getaway.

While nan Glenelg Shire has agelong been a portion of nan economical motor that drives nan Great Ocean Road, nan assembly now faces nan situation of promoting its attractions independently. The occurrence of this caller strategy will dangle connected really good nan region tin position itself successful a competitory tourism market, carving retired a niche that appeals to travelers looking for experiences beyond nan emblematic tourer spots.

In conclusion, nan Glenelg Shire’s determination to retreat from nan Great Ocean Road Regional Tourism Board marks some an extremity and a opening for nan region. While nan council’s departure from nan committee signals nan extremity of a long-standing effort to merge much afloat pinch nan Great Ocean Road’s tourism campaigns, it besides opens nan doorway to a caller section of independent promotion. The Glenelg Shire now has nan opportunity to attraction connected its ain unsocial offerings and specify its domiciled successful Victoria’s tourism landscape, ensuring that its chopped charm is recognized connected its ain terms.