South Korea’s New Tourism Dream Team: Park Bo-gum And Jennie To Bring Global Attention To Seoul And Beyond

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Tuesday, July 29, 2025

South Korea’s tourism manufacture has unveiled 2 of nan country’s biggest stars arsenic ambassadors to beforehand recreation successful 2025. Renowned character Park Bo-gum and K-pop sensation Jennie of Blackpink will return connected pivotal roles successful boosting nan entreaty of South Korea’s divers tourism offerings. Their prima powerfulness is expected to thrust world interest, pull much world visitors, and elevate nan nation’s image arsenic a apical recreation destination.

In a high-profile arena connected July 29, 2025, Park Bo-gum was named arsenic nan honorary ambassador for 2025 Korea Tourism, while Jennie of Blackpink was selected arsenic nan tourism ambassador specifically for Seoul. The announcement of these personage endorsements comes astatine a clip erstwhile South Korea is aiming to retrieve afloat from nan pandemic’s effect connected tourism and target 18.5 cardinal world visitors successful nan upcoming year. The authorities has group this eager extremity based connected nan beardown betterment of world travel, pinch complete 16 cardinal overseas visitors recorded successful 2024, marking a important 48.4% summation from nan erstwhile year.

As nan South Korean authorities has been consistently ramping up efforts to revitalize nan tourism industry, these celebrity-driven campaigns are portion of a larger inaugural to showcase nan country’s rich | taste heritage, modern attractions, and nan vibrant municipality acquisition of Seoul. Park Bo-gum and Jennie, pinch their immense world fanbases, are well-positioned to pat into markets crossed Asia, nan Americas, and Europe. Their roles will spell beyond conscionable representing nan country’s beauty; they will besides item unsocial tourer experiences done engaging promotional campaigns, encouraging travelers to research some nan well-known and off-the-beaten-path destinations crossed South Korea.

Main Body

Park Bo-gum: Honorary Ambassador for Korea Tourism 2025

Actor Park Bo-gum, 32, has earned important acclaim successful nan world intermezo world for his performances successful deed dramas specified arsenic When Life Gives You Tangerines (2025) and Love successful nan Moonlight (2016). His earthy charm, lukewarm demeanor, and acting prowess person made him a beloved figure, not conscionable successful Korea, but besides internationally. As a result, he was chosen arsenic nan look of South Korea’s tourism run for 2025, an important domiciled that aligns perfectly pinch his image.

Park’s first tourism inaugural for 2025 will spot him successful aggregate promotional videos, including a unsocial euphony video for nan way “On My Way,” which he himself performs. The opus was created arsenic a collaboration betwixt nan Korea Tourism Organization (KTO), nan Ministry of Culture, Sports and Tourism, and nan K-pop industry, further emphasizing nan synergy betwixt Korea’s intermezo segment and its tourism sector.

In his caller role, Park is eager to stock his emotion for South Korea’s astir iconic sites. He specifically mentioned Gwanghwamun Square and Gyeongbokgung Palace arsenic favourite spots, known for their humanities value and picturesque beauty. However, nan character is besides keen connected promoting less-visited destinations, including Busan, which he highlighted during his speech. He emphasized nan coastal city’s charm, particularly pursuing his filming of nan TV bid Good Boy there.

Additionally, Park has endorsed nan city’s nationalist bike-sharing service, Ddareungi, arsenic an basal measurement for visitors to acquisition nan vibrant civilization of Seoul while cruising on nan Han River. Park’s individual experiences and genuine recommendations for Korea are expected to resonate pinch visitors looking for an authentic and immersive recreation experience.

Key Points:

  • Park Bo-gum’s Role: Promoting Korea Tourism, showcasing some celebrated and lesser-known sites.
  • Promotional Content: Multiple videos, including a euphony video for nan way “On My Way.”
  • Tourism Focus: Gwanghwamun, Gyeongbokgung, Busan, and Ddareungi motorcycle rides.

Jennie of Blackpink: Tourism Ambassador for Seoul 2025

While Park Bo-gum will attraction connected promoting South Korea arsenic a whole, Jennie, nan world icon and personnel of K-pop supergroup Blackpink, will lend her prima powerfulness specifically to beforehand tourism successful Seoul. Announced alongside Park Bo-gum connected July 29, 2025, Jennie is group to lead Seoul’s tourism run nether nan tagline “Absolutely successful Seoul.” She has already begun her engagement pinch 2 upcoming run videos, nan first of which, titled Daltokki, will travel Jennie arsenic she explores immoderate of Seoul’s astir iconic locations, from nan humanities Gyeongbokgung Palace to nan trendy territory of Seongsu-dong.

The 2nd video will characteristic Jennie’s way Seoul City (2025), which is taken from her solo debut medium Ruby, released earlier successful March 2025. Her information successful this run will undoubtedly pull fans from astir nan world, eager to spot their favourite prima promoting nan taste and municipality wonders of South Korea’s capital.

Jennie’s domiciled goes beyond conscionable a promotional figure. She is expected to item some nan modern vibrancy and accepted elements of Seoul, drafting attraction to places of liking that travelers whitethorn not person encountered before. Given her position arsenic a manner and taste icon, her engagement is apt to springiness a caller position connected Seoul, making nan metropolis much accessible and desirable to a wider world audience.

Key Points:

  • Jennie’s Role: Promoting tourism successful Seoul, peculiarly highlighting iconic and lesser-known sites.
  • Campaign Videos: Daltokki and Seoul City track.
  • Promotional Focus: Traditional landmarks and trendy districts for illustration Seongsu-dong.

South Korea’s Tourism Recovery and 2025 Goals

As world tourism continues to retrieve post-pandemic, South Korea has group an eager target of welcoming 18.5 cardinal overseas visitors successful 2025. This extremity follows nan robust betterment seen successful 2024, pinch nan state seeing a 48.4% summation successful world arrivals compared to nan erstwhile year. This maturation brings South Korea backmost to astir 94% of nan pre-Covid tourism highest of 2019.

To execute this, South Korea is focusing connected enhancing its tourism infrastructure and offering divers recreation experiences to pull different types of travelers. The efforts from nan Korea Tourism Organization, bolstered by nan power of celebrities for illustration Park Bo-gum and Jennie, are expected to play a important domiciled successful achieving these eager targets.

Key Points:

  • Tourism Growth: 48.4% summation successful world visitors successful 2024.
  • 2025 Goal: 18.5 cardinal visitors.
  • Tourism Strategies: Targeting divers demographics and regions crossed South Korea.

Conclusion: A Global Appeal to Explore South Korea

With Park Bo-gum and Jennie connected committee arsenic nan faces of South Korea’s 2025 tourism campaign, nan state is poised to pull a wide scope of world visitors. Both stars, each pinch a monolithic world following, will play an instrumental domiciled successful shaping nan image of South Korea arsenic a multifaceted recreation destination. Whether it’s Park Bo-gum’s heartfelt proposal of taste landmarks for illustration Gyeongbokgung and Busan, aliases Jennie’s exploration of nan cool, cosmopolitan broadside of Seoul, South Korea’s tourism run for 2025 is group to beryllium 1 of its astir successful and expansive to date.

For imaginable travelers, nan connection is clear: South Korea offers a rich | blend of history, culture, earthy beauty, and modern flair. With nan personage endorsements of Park Bo-gum and Jennie, nan country’s tourism assemblage is fresh to connection an acquisition that appeals to each kinds of tourists, from history buffs to municipality explorers.

Key Points:

  • Target Audience: Global travelers, pinch a attraction connected millennials and Gen Z.
  • 2025 Vision: A twelvemonth of revitalized tourism pinch awesome world campaigns.
  • Ambassador Impact: Leveraging nan prima powerfulness of K-drama and K-pop icons to scope world markets.

Tags: Asia tourism news, Busan, Gyeongbokgung, Jennie Blackpink, Park Bo-gum, Seoul, Seoul Tourism news, south korea, South Korea tourism news, Tourism news, Travel News

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