Sony Bought A Chunk Of Bandai Namco To Boost Anime Fan Community Engagement

Sony has entered into a "strategic business alliance" pinch Bandai Namco holdings, acquiring astir 2.5 percent of nan Japanese media conglomorate and gaming patient pinch a 68 cardinal yen ($465 million) investment, nan companies announced. The aim, Sony said, is to grow nan instrumentality organization "for IP specified arsenic anime and manga astir nan world and strengthen... engagement, peculiarly successful nan anime section wherever accelerated marketplace maturation is anticipated."

The companies noted that they person historically collaborated connected fields for illustration games, anime and music, but scheme to widen this into a "broader scope of areas." Bandai Namco specifically called retired nan "production and distribution of anime and different video content, arsenic good arsenic merchandising." In different words, nan 2 companies whitethorn want to subordinate nan existent (and successful) trend of creating series and movies from video crippled and different content. At nan aforesaid time, they scheme to create and beforehand caller IP successful nan anime and manga areas, according to nan property release.

The woody lines up pinch Sony's recently stated aim to maximize nan worth of its contented crossed gaming and intermezo ecosystems. And clearly, converting video crippled IP to films and bid has proven to beryllium highly lucrative, from franchises ranging from Minecraft to Mario Bros. to The Last of Us.

Bandai Namco added that nan companies scheme to supply "the optimal products and services astatine nan optimal timing successful nan optimal regions." In different words, it will attraction immoderate contented much successful immoderate regions than others, depending connected demand. Hopefully, we tin expect immoderate announcements astir caller contented based connected Bandai Namco IP successful nan adjacent future.

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