Sonos Is Raising Prices This Year To Make Up For Tariff Expenses

Sonos plans to raise prices crossed its products later this twelvemonth successful bid to minimize nan effect of tariffs connected its earnings, nan institution has revealed alongside its financial results [PDF] for nan 3rd 4th of 2025. It hasn't listed nan products and their caller prices yet, but it said that it's evaluating immoderate changes it mightiness request to its promotional strategies and that it has elasticity to move accumulation betwixt Vietnam and Malaysia arsenic needed. To note, nan Trump management had imposed a 20 percent tariff connected imports from Vietnam and a 19 percent tariff connected imports from Malaysia. Sonos besides said that it will put connected diversifying its geographic footprint and expanding its beingness successful markets that correspond only a mini stock of its gross coming to thrust growth.

The institution took steps to diversify its proviso concatenation past year, which led to its manufacturing accommodation successful nan 2 aforementioned countries. It now only relies connected Chinese plans for products bound to nan US for a constricted number of accessories, specified arsenic speaker stands. Still, for nan 3rd 4th of 2025, tariffs reduced Sonos' gross separator for nan 3rd 4th by $2.1 cardinal and its rate travel by $3.5 million. In nan 4th fourth of nan year, which covers nan vacation shopping season, Sonos expects tariffs to trim its gross separator by $5 cardinal and to region betwixt $8 to $10 cardinal from its rate flow.

Overall, Sonos posted a gross of $344.8 cardinal successful nan 3rd quarter, which is almost $100 cardinal larger than its gross for nan 4th fourth of 2024. It's not a concealed that 2024 was a reliable twelvemonth for nan company. It rolled retired a awesome update that broke its app, which led to nan hold of merchandise releases arsenic it worked to hole nan issue. Former Sonos CEO Patrick Spence moreover stepped down successful nan opening of 2025 and was replaced by ex-Snap executive Tom Conrad.