Snif Snax Pet Food Makes Uk Dog Treats Acquisition

1 week ago

Miami-based Snif Snax is backed by Fireflight Capital Partners and is entering European markets pinch nan woody for its UK peer.

US-based pet-food supplier Snif Snax has acquired a business successful nan UK carrying nan aforesaid name.

Snif Snax successful Miami manufactures canine treats mostly made pinch salmon arsenic nan main constituent but besides offers chicken-based snacks.

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Set up successful 2016, it is backed by US private-equity patient Fireflight Capital Partners, which targets businesses pinch revenues of $25-100m and EBITDA of $3-20m.

Snif-Snax successful nan UK is located successful Maryport, a coastal municipality successful nan north-west England region of Cumbria. It besides produces canine treats but made pinch Scottish salmon.

Fireflight Capital said successful a statement, which did not disclose nan financial position of nan transaction, that Snif-Snax successful nan UK was “separately owned”.

Snif-Snax was founded by Jonathan Brown and sources salmon from 2 section suppliers, Highland Farms and Grants Oak, according to its website.

Both companies proviso unit and wholesalers but besides connection their products on-line.

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Just Food has asked nan US-based business to corroborate nan quality of immoderate erstwhile relationship pinch Snif-Snax successful nan UK, on pinch its revenues and nan markets they some supply.

“I’m very happy and excited to denote Snif Snax’s acquisition of Snif-Snax UK, which allows america to beryllium vertically integrated from ‘sea to snack’, guaranteeing our consumers and their pets nan freshest treats possible,” Kevin Fick, nan CEO of nan US company, said successful a LinkedIn post.

“Strategically, this besides allows america to accelerate our description into nan UK and European markets.”

Brown and his family squad will stay “material owners of nan business”, according to nan statement.

Meanwhile, Firelight Capital added it will support “significant investments” by Snif Snax, including further acquisitions and a caller accumulation installation successful Miami.

The investor’s president and CEO Rick Perkal said “adding nan assets of Snif-Snax UK will alteration nan institution to power nan mostly of its proviso concatenation and summation nonstop entree to nan European market”.

Fireflight Capital exited a erstwhile finance successful pet nutrient successful 2023 – Three Dog Bakery. The institution produces canine treats and bedewed and barren pet foods

Brown added: “The Brown family is delighted to proceed building nan Snif Snax marque and grow our business pinch Rick Perkal and nan Firelight team. As we grow our manufacturing and distribution capabilities, we look guardant to increasing our business some domestically and internationally.”