Shocking: Volkswagen Delays Cupra's U.s. Entrance

Cupra

We're still years distant from Volkswagen's first plans to bring Spain's Cupra to nan U.S. by nan extremity of nan 2020s, but it's already being delayed. In a statement, nan automaker said it has "strategically decided to postpone" its U.S. entranceway until good aft 2030. Cupra pointed nan digit astatine "ongoing challengers wrong nan automotive manufacture and successful ray of evolving marketplace dynamics." It sounds for illustration Cupra is admitting that it knows income were ne'er going to beryllium immense successful nan U.S., and President Trump's tariffs connected imported vehicles person made trading Europe-built cars successful nan States moreover much of a precarious plan.

Originally, we reported that Curpa's scheme was to bring nan electrical Formentor crossover to nan U.S., on pinch a larger electrical SUV. We had hoped that it would bring complete immoderate of its very neat electrical hatchbacks, but location was very small chance of that really happening. Eventually, Cupra would theoretically waste a substance of EVs, hybrids, PHEVs and gas-powered vehicles successful nan U.S.

It's important to statement that nan scheme to bring Cupra present isn't wholly disconnected nan table. An executive astatine nan institution said successful a statement that it wasn't stopping its plans — conscionable "postponing" them. He added that nan Spanish automaker will "continue to show marketplace developments successful nan coming years to find nan champion timing and approach, aligned pinch nan brand's semipermanent vision."

Cupra

To waste its cars successful nan States, Cupra teamed up pinch Penske Automotive. Cupra and Seat CEO Wayne Griffiths said Penske's "leadership successful nan manufacture and acquisition pinch nan Volkswagen Group make this a very promising imaginable partnership." The cars would beryllium sold done thing called a "Cupra City Garage" that would work nan coasts and Sun Belt states.

Seat and Cupra person had a mixed commencement to 2025. Cupra's income were up 33.4% to 167,000 units betwixt January and June of this year, but astatine nan aforesaid time, Seat's income were down 21.4% to 135,000 vehicles. That intends its income gross fell by 2%, which isn't great. However, it's a invited number erstwhile you see nan group's operating profit cratered by 90.6% to 38 cardinal euros.

I'm not wholly judge what nan early holds for Cupra successful nan U.S. Sure, its cars are neat, but I'm not judge they'll beryllium bully capable aliases absorbing capable to triumph complete American buyers who person ne'er heard of nan marque successful their full lives. I suppose clip will tell, but we're going to person to beryllium patient.

h/t: Motor1.