Shanghai, Beijing, Guangzhou, Chengdu, Changsha Trip.com Group Presents Taste Of China Innovative Culinary And Cultural Journey

Published on August 25, 2025

Trip.com Group has unveiled “Taste of China”, a pioneering culinary and taste travel designed to showcase nan extent of Chinese practice done food, tradition, and immersive travel. Stretching crossed Shanghai, Beijing, Guangzhou, Chengdu, and Changsha, nan inaugural brings together nan nation’s astir move cities to item their chopped flavors, section customs, and taste treasures. By combining gastronomy pinch recreation experiences, nan programme intends to fortify China’s position arsenic a world tourism leader, pull world visitors seeking authenticity, and animate home travelers to rediscover nan country’s location diversity. This innovative attack not only promotes Chinese cuisine arsenic a taste span but besides reflects Trip.com Group’s strategy of weaving culinary storytelling into travel, ensuring visitors acquisition China pinch each senses engaged.

Trip.com Group has unveiled Taste of China, an innovative eating acquisition that blends good cuisine, unrecorded performances, integer storytelling, and Chinese taste traditions into a afloat immersive journey. Designed for travellers who activity much than accepted sightseeing, nan acquisition invites visitors to research China’s rich | practice done its food, art, and customs. It represents a strategical effort to create culturally engaging tourism products for nan increasing cross-border recreation marketplace and highlights a caller attack to culinary and experiential tourism.

A Panoramic Culinary Theatre

Taste of China delivers a afloat immersive journey, engaging each consciousness done a seamless blend of visuals, sound, and interactive storytelling. Dancers successful flowing hanfu glide crossed integer scenes of Suzhou’s serene gardens, their movements mirroring nan harmony and elegance of nan landscapes. Shaolin performers showcase powerful unit techniques, combining precision, strength, and move power successful each motion. In Guilin, guests measurement into a hands-on tabletop simulation of nan sportfishing season, actively “catching” food and becoming portion of nan unfolding narrative. The capacity reaches its thrilling climax pinch a Sichuan opera face-changing display, wherever artists move masks successful an instant, moving successful sync pinch a pulsating, rock-infused rhythm, leaving nan assemblage spellbound and wholly absorbed successful nan spectacle.

The travel originates successful bluish China pinch golden, perfectly roasted Peking Duck, paired pinch fragrant jasmine beverage to complement its rich | flavor. Moving south, guests savor nan zesty Sour Soup Fish, harmonized by nan smooth, earthy notes of Pu’er tea. In cardinal China, a hearty herbal basking cookware brims pinch tender marbled beef, succulent abalone, and uncommon mushrooms, offering a comforting and nourishing experience. Western China delivers a fiery finale pinch Mapo Tofu, elevated by tender wagyu beef cubes and caller lobster, combining bold herb pinch luxurious textures. Each people reflects nan unsocial culinary personality of its region, highlighting section ingredients and accepted cooking artistry.

Culture and Values Woven into Every Dish

Each people is paired pinch a communicative highlighting accepted Chinese values specified arsenic wisdom, integrity, benevolence, heritage, and innovation. Guests witnesser these principles successful action: fishermen successful Guilin respect seasonal bans to protect ecosystems, while chefs successful Sichuan insist connected three-year-aged legume paste for authentic Mapo Tofu. Through these moments, diners summation penetration into nan philosophies that style Chinese cuisine and society, turning each crockery into a instruction successful civilization and ethics.

Immersive Storytelling Through Performance

Taste of China transforms each location communicative into a living, multi-sensory experience. Dancers successful flowing hanfu move gracefully crossed integer scenes of Suzhou’s iconic gardens, capturing nan elegance and harmony of nan landscapes. Shaolin performers show move unit techniques pinch precision and power, showcasing control, discipline, and artistry. During nan Guilin chapter, guests interact pinch a tabletop simulation of nan sportfishing season, virtually “catching” food arsenic nan communicative unfolds astir them. The travel reaches a thrilling climax pinch a Sichuan opera face-changing performance, wherever artists switch masks astatine lightning velocity to a lively rock-inspired rhythm, leaving viewers mesmerized and afloat immersed.

Traditional Dress and Social Sharing

Visitors are encouraged to get 2 hours early to acquisition master styling services and accepted Chinese attire. Options see Song dynasty hanfu, Qing-era cheongsam, Tang dynasty-inspired garments, and clothing from Miao and Tibetan taste groups. A 3D show and intricately designed sets extracurricular nan venue supply picture-perfect backdrops for photos and societal media sharing, extending nan immersive acquisition beyond nan theatre.

Food arsenic a Gateway to Exploration

Global travellers progressively activity food-led experiences, and Taste of China positions cuisine arsenic an introduction constituent for taste discovery. In nan first half of 2025, culinary recreation bookings accrued by 30% year-on-year, pinch apical world destinations including Paris, London, New York, Madrid, and Milan. Within China, cities specified arsenic Shanghai, Beijing, Guangzhou, Chengdu, and Changsha pull increasing numbers of food-focused visitors, pinch Shanghai and Beijing opinionated retired for precocious edifice booking rates.

Taste of China transforms eating into a pathway for discovery. Each paper includes QR codes that guideline guests to cautiously curated recreation insights for nan featured regions, allowing nan repast to spark ideas for early adventures. The Trip.Gourmet level complements this travel by offering world edifice rankings, travel-focused culinary articles, and seamless online preservation options.

Driving Tourism Innovation

Beyond a meal show, Taste of China represents a caller exemplary for destination experiences. By processing flagship programs for illustration this, Trip.com Group encourages travellers to prosecute profoundly pinch civilization while driving tourism demand. Shanghai and Beijing’s layover programs, for instance, connection free metropolis tours that item cardinal taste and humanities sites. Over 1,500 group and backstage tours crossed China—from guided itineraries to bespoke packages—are designed to suit divers traveller interests, providing easy entree to authentic taste experiences.

Taste of China continues to germinate pinch seasonal paper updates, pop-up events abroad, and touring editions to bring caller stories and flavors to audiences worldwide. These efforts exemplify nan imaginable of immersive, culturally rooted experiences to toggle shape nan measurement travellers research destinations.

Plan Your Visit

• Location: No. 215 Jiangxi Middle Road, Huangpu District, Shanghai
  Performance Times 12:00 PM to 2:00 PM and 7:00 PM to 9:00 PM
• Price: Average meal sets commencement from RMB 1,000 per person
• Dietary Notes: Pork/lard-free, pinch vegetarian options available

Nearby attractions specified arsenic The Bund, Yuyuan Garden, and nan Shanghai Museum make cleanable pre-dinner excursions. Whether guests are taste enthusiasts aliases passionate foodies, Taste of China offers a unique, immersive measurement to acquisition nan bosom of China—one bite, 1 story, and 1 capacity astatine a time.Trip.com Group has unveiled Taste of China, an innovative eating acquisition that blends good cuisine, unrecorded performances, integer storytelling, and Chinese taste traditions into a afloat immersive journey.

Trip.com Group has launched “Taste of China”, a taste and culinary travel crossed Shanghai, Beijing, Guangzhou, Chengdu, and Changsha, designed to showcase location flavors and traditions while strengthening China’s world tourism appeal.

Designed for travellers who activity much than accepted sightseeing, nan acquisition invites visitors to research China’s rich | practice done its food, art, and customs. It represents a strategical effort to create culturally engaging tourism products for nan increasing cross-border recreation marketplace and highlights a caller attack to culinary and experiential tourism.