Seoul’s Charm Elevated By Jennie’s ‘absolutely In Seoul’ Campaign As Blackpink Makes Wembley History

Published on August 17, 2025

On July 29, 2025, Seoul flipped a caller page successful its push for world tourism erstwhile BLACKPINK’s Jennie became nan city’s honorary tourism ambassador. The Seoul Metropolitan Government and nan Seoul Tourism Foundation came together to motorboat nan programme, pinch nan purpose of spreading Seoul’s taste effect moreover farther. By activating Jennie’s worldwide fanbase, nan metropolis plans to radiance a spotlight connected its iconic landmarks, rich | heritage, and modern vibe.

The Absolutely successful Seoul run kicked disconnected erstwhile Jennie was named Seoul’s world ambassador. Short videos and flashy promo clips brought her enslaved pinch nan metropolis to nan spotlight. Every image was picked to reflector Seoul’s operation of aged palaces and soaring skyscrapers, making nan metropolis consciousness for illustration nan cleanable spot wherever surviving civilization meets nonstop imagination.

The ‘Absolutely successful Seoul’ Campaign

The Absolutely successful Seoul run was unveiled done cinematic storytelling. In nan short movie “DALTOKKI”, Jennie was portrayed arsenic moving done emblematic places specified arsenic Gyeongbokgung Palace, Nodeul Island, and Seongsu-dong. These sites were presented pinch immersive visuals that mixed practice and modern design. Gyeongbokgung was shown arsenic a awesome of Korea’s dynastic history, while Seongsu-dong was framed arsenic a vibrant imaginative district, often referred to arsenic Seoul’s type of Brooklyn.

The campaign’s 2nd video, “SEOUL CITY”, was produced pinch Jennie’s opus Ruby arsenic its backdrop. The portion was system to show Seoul’s hit done choreography, municipality landscapes, and media art. Jennie’s beingness was intended to embody sophistication, while Seoul’s landmarks were reintroduced to world travellers arsenic caller and aspirational destinations.

Short-form contented and an question and reply were besides released. In these, Jennie’s individual attachment to Seoul was emphasised. Through her words and imagery, Seoul’s image was reshaped into not only a recreation destination but besides a spot of belonging and inspiration.

Seoul’s Landmarks successful Focus

Key landmarks were positioned astatine nan centre of nan campaign. Gyeongbokgung Palace was highlighted for its history arsenic nan superior royal palace of nan Joseon Dynasty. Changdeokgung Palace, different UNESCO World Heritage Site, was referenced for its harmonious integration of architecture and earthy landscapes. Seochon was presented arsenic a neighbourhood that reflects accepted Korean surviving spaces, while Seoul Forest was included arsenic an municipality greenish sanctuary. Nodeul Island, developed arsenic a taste analyzable connected nan Han River, was featured for its euphony and creation venues.

By weaving Jennie into these settings, Seoul was reframed arsenic a metropolis wherever aged and caller coexist. Media creation and modern cinematography were employed to make nan practice sites look accessible to younger audiences while simultaneously maintaining their dignity and historical weight.

Seoul’s Global Tourism Strategy

The determination to name Jennie arsenic an ambassador was aligned pinch Seoul’s broader tourism vision. According to nan Seoul Tourism Organisation, world campaigns person been launched successful caller years to position nan metropolis among nan apical municipality recreation destinations successful Asia. Focus has been placed connected imaginative tourism, K-culture, and nan fusion of practice pinch modern manner trends. Jennie’s power arsenic a world icon was seen arsenic nan perfect span betwixt Seoul’s past and its modern pulse.

By utilizing an internationally recognised K-pop figure, nan city’s tourism committee ensured that nan run would scope audiences beyond accepted markets. Interest successful Korean culture, already magnified by nan world emergence of K-dramas and Korean cuisine, was intended to beryllium deepened further by Jennie’s ambassador role.

BLACKPINK’s Historic Wembley Stadium Performance

While Seoul’s tourism run was unfolding, BLACKPINK’s world circuit titled Deadline was underway. A defining accomplishment was registered erstwhile nan group became nan first Korean woman group to header London’s Wembley Stadium connected August 15 and 16, 2025. Attendance reached astir 70,000 connected some days, placing BLACKPINK alongside world icons specified arsenic Michael Jackson and Taylor Swift.

The Wembley concerts were reported arsenic groundbreaking moments successful K-pop history. Their capacity was framed not only arsenic intermezo but besides arsenic taste diplomacy, expanding nan scope of Korean euphony and civilization successful Europe. By performing astatine specified a prestigious venue, BLACKPINK underscored nan world relevance of K-pop, pinch Jennie’s dual beingness successful some nan run and nan circuit amplifying nan taste narrative.

From Seoul to nan World: A Cultural Exchange

The motorboat of nan Absolutely successful Seoul run alongside BLACKPINK’s landmark capacity astatine Wembley Stadium wove a powerful communicative of taste exchange. Seoul’s rich | practice and vibrant metropolis life were beamed retired to viewers everywhere, and astatine nan aforesaid time, K-pop’s explosive entreaty rang retired connected 1 of nan planet’s biggest stages. Together, these events underlined South Korea’s unsocial expertise to blend time-honoured traditions pinch cutting-edge creativity, drafting nan planet’s regard and leaving group eager to study more.

Seoul, courtesy of Jennie, became an invitation alternatively than a place—an acquisition conscionable waiting to unfold. Wembley, connected nan different hand, became impervious that Korean civilization travels and travels well. Each infinitesimal tightened nan knot betwixt Seoul’s circuit dreams and nan unstoppable activity of Hallyu, locking nan metropolis moreover much firmly connected nan world map.

[Image Source: Visit Seoul Official Site]