Seoul International Sports Tourism Forum 2025: Advancing Global Sports Tourism And Strategic Partnerships In South Korea

Published on September 12, 2025

Seoul City University’s 100th Anniversary Memorial Hall’s International Conference Hall hosted nan 2025 Seoul International Sports Tourism Forum connected September 11, 2025. Nearly 300 section and overseas sports and tourism experts attended nan event, which was organised by nan Seoul Metropolitan Sports Council. With a attraction connected Seoul’s imaginable arsenic a awesome world sports tourism destination, nan forum was created to analyse and create strategies for nan mixed maturation of sports and tourism.

The Korea Olympic Committee, nan Seoul Tourism Organisation, nan Korean Society of Sport Science, and nan Korea Sports Promotion Foundation collaborated to create this well-known event. These organisations came together pinch nan communal extremity of talking astir sports tourism’s early and Seoul’s spot successful it.

Strategic Partnerships and New Collaborations

One of nan astir important outcomes of nan forum was nan signing of a Memorandum of Understanding (MOU) betwixt nan Seoul Metropolitan Sports Council and nan Japan Sports Tourism Federation. This statement marks nan opening of a caller shape of strategical partnerships aimed astatine fostering sports exchanges betwixt South Korea and Japan. These exchanges will not only boost bilateral relations but besides beforehand location practice betwixt South Korea, China, and Japan successful nan realm of sports tourism.

The MOU is besides seen arsenic a stepping chromatic for Seoul to position itself arsenic a cardinal subordinate successful trilateral sports exchanges involving South Korea, Japan, and China. Seoul’s long-standing narration pinch China, peculiarly done nan Beijing Sports Association, will apt service arsenic a instauration for early collaborative efforts. The Seoul Metropolitan Sports Council has maintained friends sports exchanges pinch nan Beijing Sports Association since 1993, and this business continues to evolve.

This business represents a clear guidance for Seoul arsenic a cardinal subordinate successful world sports tourism, pinch plans to create further strategies that will make Seoul a apical destination for sports enthusiasts and visitors alike.

The Forum’s Vision for Global Sports Tourism

Keynote speakers astatine nan arena outlined their imagination for nan early of sports tourism and really Seoul tin leverage its existing resources to go a cardinal hub for world sports tourism. Among nan featured speakers was Yoo Byung-chae, Director of nan Public Communication Office astatine nan Ministry of Culture, Sports, and Tourism, who shared insights connected Seoul’s imaginable to service arsenic a starring destination for world sports events. Professor Fang Yan of Beijing Sports University besides contributed valuable perspectives connected nan world and applicable integration of sports pinch tourism.

A peculiarly notable publication came from Chairman Harada Munehiko of nan Japan Sports Tourism Federation, who discussed Japan’s experiences successful promoting sports tourism and really nan metropolis of Seoul could adopt akin strategies to boost its ain tourism sector. Through these keynotes and discussions, nan forum underscored nan imaginable benefits of fostering world practice and leveraging nan expanding world request for sports tourism.

In-Depth Discussions connected Future Strategies

The forum provided an in-depth look astatine respective cardinal areas important to nan early of sports tourism. Experts successful nan section presented their findings and ideas connected really Seoul could summation its entreaty arsenic a world sports tourism destination. Professor Park Jae-hyun from Korea National Sport University gave an insightful position connected really artificial intelligence (AI) and large information tin beryllium utilized to analyse sports tourism request and create strategies to meet that demand.

As sports tourism continues to evolve, it is becoming clear that integer devices and information will play a captious domiciled successful knowing visitant preferences and predicting early trends. Professor Song Seok-rok of Kyungdong University shared his expertise connected nan early of contented creation successful sports tourism, peculiarly done nan mean of e-sports. As nan world of integer intermezo continues to grow, nan integration of e-sports into tourism is progressively seen arsenic a valuable avenue for attracting caller types of tourists.

Another cardinal chat was led by Professor Yoon Eun-ju of Hallym University, who focused connected world mega-events and their imaginable effect connected tourism strategies. Large-scale world events, specified arsenic nan Olympics, connection important opportunities for tourism growth. However, they besides require observant readying and execution to guarantee that nan tourism benefits are maximised while minimising immoderate disruptions.

Ham Chang-ho, Deputy Director of nan Korea Tourism Organisation, gave a elaborate position connected world trading strategies for Seoul’s sports tourism. The city’s existing infrastructure, mixed pinch its humanities and taste attractions, places it successful a beardown position to capitalise connected nan increasing world request for sports-related tourism. He emphasised nan value of targeted trading and nan request for a coordinated attack to promoting Seoul’s sports tourism offerings.

Interactive Experiences and Promotional Opportunities

The forum besides included an accumulation area pinch promotional booths that showcased Seoul’s sports infrastructure and its wide scope of tourism attractions. These booths highlighted nan city’s capacity to big world sports events and offered visitors a chance to study much astir Seoul’s offerings arsenic a tourism destination. The accumulation was besides a level for nan promotion of Seoul’s sports venues, from world-class stadiums to outdoor recreational spaces on nan Han River.

One of nan highlights of nan accumulation was nan creation of a caller sports acquisition zone, which included laser shooting and different hands-on activities. This area gave home and world visitors nan chance to effort retired caller sports and acquisition what Seoul has to offer. The accumulation not only showcased nan city’s sports accommodation but besides promoted its divers tourism offerings, blending sports pinch nan taste and earthy beauty of nan city.

Seoul’s Commitment to Global Sports Tourism

Chairman Kang Tae-seon of nan Seoul Metropolitan Sports Council reiterated Seoul’s resoluteness to lead nan world successful sports tourism arsenic nan forum came to an end. Seoul is successful a unsocial position to return advantage of nan rising request for sports tourism because of its agelong history of hosting top-tier sporting events and its wealthiness of tourism attractions, specified arsenic nan celebrated Han River. The forum gave world sports tourism professionals a spot to collaborate and acted arsenic a spark for caller concepts that will support nan city’s description arsenic a apical sports tourism destination.

Seoul showed its resoluteness to cultivate world alliances and create strategical projects that will bolster its opinionated arsenic a apical sports and tourism destination done this forum. In summation to helping nan section economy, this task supports nan world inclination toward a much move and interconnected sports tourism industry.