Say Goodbye To Plastic Bottles: Msc Cruises Unveils New Eco Friendly Water System

Published on September 11, 2025

MSC Cruises is introducing a sustainability inaugural called Aqua by MSC, aimed astatine replacing integrative h2o bottles connected its ships. Starting connected nan MSC World Europa, this inaugural will gradually widen to nan full fleet. MSC Cruises’ sustainability goals will beryllium met, on pinch nan guests’ request for a high-quality, eco-friendly drinking option, arsenic nan caller strategy utilizes precocious filtration exertion to purify seawater and heighten it pinch minerals.

Through Aqua by MSC, MSC Cruises continues its committedness to sustainability and integrative discarded reduction. These goals will beryllium met alongside nan simplification of single-use integrative items, which supply guests pinch mineral-enriched water. This enhances nan wide cruise experience.

A Step Toward Sustainability

MSC Cruises has taken important steps to little nan c footprint of its operations. Aqua by MSC’s volition to trim integrative discarded has a seamless imagination alongside MSC’s long-standing extremity of tackling integrative contamination successful nan ocean. The system, together pinch ClaroSwiss, a institution dedicated to membrane systems and filtration exertion based successful China, drew up methods of precocious liquefaction: utilizing seawater to move it into safe and mineralized drinking water. As explained by MSC Cruises, this h2o is pleasantly crisp and refreshing, pinch basal minerals for illustration magnesium and potassium dissolved successful it. This breakthrough technological betterment not only assists successful minimizing nan discarded pinch respect to integrative bottles being brought onboard, but connected nan contrary, it is successful statement pinch nan company’s broader ngo connected nan continuing betterment of nan full cruise manufacture arsenic well.

The Aqua by MSC System

Aqua by MSC strategy utilizes precocious patented Aqua exertion to toggle shape seawater into onboard drinking h2o and mineralized drinking h2o successful existent time. This automated filtration strategy connected committee nan vessels ensures nan h2o is safe, clean, and rich | successful basal minerals, positive Magnesium and Potassium, successful bid to meet nan precocious drinking h2o standards and supply superior sensation and value pinch each sip.

The onboard aqua filtration strategy is patented technology, and MSC collaborated pinch ClaroSwiss successful bid to create blase Aqua systems. They precocious nan remainder of nan process to guarantee it is an automated onboard strategy to make MSC nan first cruise statement successful nan world to supply drinking h2o arsenic connected each alloy to guarantee each impermanent enjoys value drinking h2o during nan journey.”

After being filtered and mineralized, h2o is distributed crossed nan vessel successful different formats. Guests aboard nan vessel tin bask Aqua by MSC successful sparkling aliases still h2o and tin beryllium served successful refillable solid bottles aliases by nan solid astatine bars and lounges. This not only minimizes nan usage of integrative bottles but besides provides a much sustainable method of drinking water.

Impact connected Plastic Bottle Usage

MSC Cruises highlighted nan affirmative biology use this argumentation will person to ‘water down’ nan integrative usage onboard. On nan MSC World Europa, Aqua by MSC is expected to beryllium utilized astatine a complaint that would prevention much than 24,000 single-use integrative bottles each month. This is simply a important alteration of integrative used, which helps nan cruise statement execute its sustainability goals.

The removal of integrative h2o bottles is only 1 constituent of MSC Cruises’ much broad scheme to tackle single-use plastic. MSC Cruises has already removed different single-use integrative items specified arsenic straws and shopping bags, and has replaced them pinch much sustainable options. Aqua by MSC is different pivotal constituent successful MSC Cruises’ initiatives to connection much sustainable cruising to their guests while addressing nan world integrative contamination issue.

MSC goes supra and beyond to incorporated sustainability practices, and Aqua by MSC is conscionable 1 example. MSC hopes to continuously create and amended ways to trim its discarded and prevention its earthy resources connected its full fleet.

Benefits for Customers

Aqua by MSC is an biology asset, courtesy of MSC, and has real-world benefits for passengers arsenic well. Travelers pinch beverage passes person unlimited entree to Aqua by MSC, some still and sparkling. This ensures that passengers person a convenient and sustainable high-quality h2o action passim their cruises, without single-use plastics.

Aqua by MSC will besides beryllium disposable for acquisition for passengers who do not person beverage packs. The h2o is packaged successful reusable MSC-branded solid bottles, pinch refill stations disposable passim nan MSC. This allows passengers to refill their bottles passim nan cruise, which reduces nan usage of single-use integrative bottles and helps to promote sustainable practices connected nan cruise.

In summation to providing each passengers pinch Aqua by MSC, MSC Cruises will waste reusable MSC-branded flasks. These flasks tin beryllium refilled pinch Aqua by MSC astatine respective locations astir nan ship, allowing guests to enactment hydrated and trim integrative use. This aligns pinch nan MSC accuracy of incorporating sustainability into nan impermanent experience.

Changes successful Premium Areas

For guests successful MSC’s premium areas, specified arsenic nan MSC Yacht Club, nan work will proceed to beryllium ‘Interpretation of nan Real Yacht Club astatine Sea. ‘ Premium guests will proceed to beryllium served pinch glass-bottled mineral h2o to uphold nan work standards successful these Marine Suites. However, different premium areas will besides person Aqua by MSC available, truthful guests tin besides return advantage of nan sustainable portion options disposable crossed nan ship.

Offering Aqua by MSC crossed nan full vessel enables MSC Cruises to beforehand sustainability successful each facet of their customer experience, including nutrient and portion and disposable amenities. This illustrates MSC’s committedness to delivering top-tier work while still being cognizant of nan endangered industries.

The Future of Aqua by MSC

The motorboat of Aqua by MSC connected nan MSC World Europa was a occurrence and will beryllium nan first of galore implementations for Aqua by MSC connected nan remainder of MSC Cruises’ fleet. MSC Cruises intends to gradually merge Aqua by MSC into nan remainder of its fleet. More ships outfitted pinch nan Aqua by MSC systems will substantially alteration nan usage of integrative bottles passim nan MSC Cruises fleet, resulting successful a important affirmative alteration for nan environment.

MSC Cruises is besides focusing connected different systems of invention successful sustainable improvement that tin travel Aqua by MSC. The full MSC Cruises fleet is striving to amended its operations and biology footprint for a greener cruise industry.

Conclusion

MSC has taken 1 much measurement towards sustainability by introducing nan Aqua by MSC initiative. It is simply a first measurement successful doing distant pinch integrative h2o bottles by introducing customized mineral-enriched seawater. This inaugural will thief successful reducing nan company’s c footprint. Furthermore, nan guests will beryllium capable to easy and affordably hydrate themselves during nan cruise. MSC is committed to invention successful sustainable cruising. The company’s superior attraction is connected creating a delighted customer pinch a forged narration pinch water preservation. As MSC expands nan Aqua by MSC initiative, nan institution will support its manufacture activity successful sustainable cruising.