Saudi Arabia’s Saudia Wins Best In Class For Service-guest Experience At Apex World Class 2025, Elevating Global Aviation Standards

Published on August 20, 2025

Saudia, nan nationalist emblem bearer of Saudi Arabia, is proud to denote that it has been named ‘Best successful Class for Service-Guest Experience’ for 2025 by nan Airline Passenger Experience Association (APEX), achieving nan highest people successful this class among each airlines recognized arsenic APEX World Class for 2025. This singular accolade further establishes Saudia arsenic a world leader successful hospitality and impermanent work excellence.

The Best successful Class Service-Guest Experience grant is 1 of 3 cardinal pillars evaluated arsenic portion of nan prestigious APEX World Class status, alongside information and well-being, and sustainability. This grant highlights Saudia’s exceptional expertise to present an unparalleled impermanent journey, defined by seamless service, meticulous attraction to detail, and authentic Saudi hospitality. 

Mr. Rossen Dimitrov, Chief Guest Experience Officer astatine Saudia, commented: “This accomplishment is simply a testament to nan passion, care, and dedication of each personnel of nan Saudia team. At Saudia, we are committed to redefining nan impermanent travel by creating personalized, memorable experiences that embody nan values of Saudi hospitality—warmth, generosity, and pride. Receiving nan Best successful Class for Service-Guest Experience among APEX World Class airlines reflects nan transformative efforts of our squad to guarantee that each relationship pinch our guests is extraordinary. Guided by Saudi Vision 2030, we are not only elevating nan impermanent acquisition but besides mounting caller benchmarks for nan world aviation industry.”

Dr. Joe Leader, Group CEO of nan Airline Passenger Experience Association (APEX), stated: “Having personally knowledgeable Saudia’s singular hospitality onboard, I tin attest firsthand to nan airline’s bonzer committedness to impermanent care. Saudia represents nan pinnacle of impermanent acquisition done authentic Saudi warmth, seamless service, and exceptional attraction to detail”. 

He added: “This Best successful Class nickname from APEX World Class honors nan outstanding activity of nan full Saudia team. Their continuous finance successful elevating each facet of nan impermanent travel sets a caller world benchmark for excellence successful our industry.”

Saudia’s finance successful elevating nan impermanent acquisition spans each facet of nan journey, from compartment upgrades and high-speed connectivity to curated in-flight intermezo and elevated onboard dining. These enhancements are portion of a broader translator strategy aimed astatine delivering world-class hospitality, strengthening world competitiveness, and bringing Saudi Arabia’s civilization and values to nan forefront of nan world recreation experience.