Samsung Just Quietly Teased Its Galaxy Glasses - And Almost No One Noticed

Samsung's Jay Kim astatine its unrecorded streamed Galaxy Event connected Sept. 4, 2025.

Samsung | screenshot by Jason Hiner/ZDNET

It's good known that Samsung, Google, and Qualcomm are joining forces to merchandise wearable devices powered by Android XR. After all, nan 3 companies person been talking astir it for 2 and a half years and they've made it clear that Project Moohan -- their XR headset to compete pinch Apple Vision Pro -- will motorboat earlier nan extremity of 2025. 

But there's different merchandise that they've been moving on, but not talking astir arsenic overmuch -- only dropping a fewer hints and winks present and there. 

And they conscionable dropped different large tease.

I'm talking astir AI smart glasses -- nan audio-only benignant that will compete pinch Meta Ray-Bans. Korean news outlets person said they will beryllium announced astatine a September 29 Samsung Unpacked arena successful Korea, arsenic ZDNET has reported. Google softly mentioned astatine its I/O arena successful May that it was moving connected some "Headsets and Glasses" pinch Samsung. 

Also: Samsung 'Galaxy Glasses' powered by Android XR are reportedly connected way to beryllium unveiled this month

And past past Thursday, September 4, Samsung Executive Vice President Jay Kim ended nan livestream of their Galaxy Event that announced nan S25 FE phone and nan Galaxy Tab S11 Series tablets by issuing a clear motion to nan caller instrumentality apt to beryllium called Galaxy Glasses. 

"We're starring nan measurement successful mobile AI, but we're still successful nan early stages," said Kim. "By collaborating pinch companies that stock our imagination we're creating wholly caller products and reimagining what mundane experiences tin be." 

Samsung had conscionable announced that it was putting each of its Galaxy AI features into its $649 mid-range phone -- and nary longer reserving nan champion AI features for premium smartphones. But "entirely caller products" was a clear pointer toward thing not antecedently mentioned.

Also: I tried nan Samsung Galaxy S25 FE, and it sewage large upgrades successful respective ways

And past Kim added, "We're besides moving together to create a instrumentality that understands discourse and supports you seamlessly successful nan background, enhancing your mundane life. We can't hold to stock much breathtaking news pinch you arsenic our travel continues. So enactment tuned."

That does not sound for illustration a phone, aliases an XR headset. A instrumentality that understands your discourse would beryllium 1 that's pinch you each nan clip and apt has cameras and microphones. And 1 that is seamlessly successful nan inheritance would beryllium pinch you astir of nan time and not needfully beryllium perpetually demanding your attention. That sounds a batch for illustration a brace of smart glasses.

Samsung's Jay Kim besides made a motion to partners successful his tease for Samsung's adjacent AI device.

Samsung | screenshot by Jason Hiner/ZDNET

Kim ended by saying, "I'm happy to stock that Galaxy AI is already connected complete 200 cardinal devices astir nan world... and we expect to double that this year."

Getting to 400 cardinal devices pinch Galaxy AI is surely heavy limited connected trading a batch much of those mid-range $649 phones, but Kim besides said thst correct aft mentioning nan motorboat of caller products and caller experiences -- intelligibly connecting that pinch doubling nan number of sold devices. That puts each eyes connected that September 29 event, which hasn't been officially announced yet. 

Also: 5 Meta Ray-Ban upgrades that person maine excited for September 17

When we deliberation astir a merchandise that could fastener horns pinch Meta Ray-Bans, it's not very difficult to spot wherever Samsung -- pinch an assistance from Google -- could nutrient a very competitory product. Samsung has a batch of expertise successful miniaturizing exertion successful nan ways that's desperately needed successful smart glasses. And 1 of nan biggest weaknesses of nan Meta Ray-Bans is nan truth that their AI is powered by Meta's constricted Llama AI models. A brace of smart glasses powered by Google Gemini is apt to beryllium a batch much useful. And it's looking much and much apt that nan merchandise could beryllium announced later this period -- though it's unclear erstwhile nan merchandise would really beryllium disposable to buy.

ZDNET reached retired to Samsung for remark and will update this article arsenic we study more.