Samoa’s Tourism Surges 20% In 2025—why Expats And Tourists Are Flocking To The Island Despite Rising Costs!

Published on September 18, 2025

Samoa’s leisure tourism has knowledgeable a singular maturation of over 20% from January to May 2025, pinch nan number of visitors rising from 21,962 to 26,806. This surge successful tourism highlights nan continued entreaty of Samoa arsenic a destination for travelers looking to research nan island’s vibrant culture, stunning landscapes, and lukewarm hospitality. The maturation successful leisure tourism is simply a affirmative parameter of nan spot of Samoa’s tourism assemblage and reflects nan expanding world liking successful nan destination.

Holiday Travel Dominates Samoa’s Tourism Market

Among nan various segments of Samoa’s tourism market, holiday travel continues to clasp nan largest share, accounting for 44% of each visitors during nan first 5 months of 2025. This class has seen important growth, pinch much travelers choosing to sojourn Samoa for vacation, relaxation, and exploration. The fame of nan land arsenic a vacation destination is evident successful nan accrued number of visitors, particularly from cardinal world markets.

The inclination in holiday travel has been supported by precocious occupancy rates successful nan country’s deluxe and modular resorts. Notably, the Tanoa Tusitala Hotel, 1 of nan astir celebrated hotels connected nan island, reported an impressive average occupancy complaint of 70.4% between January and May 2025. This precocious occupancy complaint reflects nan ongoing request for value accommodations, pinch travelers progressively seeking comfortable and convenient places to enactment during their visits to Samoa.

Positive Trends successful Other Travel Segments

While holiday travel remains nan ascendant segment, different categories of tourism person besides knowledgeable maturation successful 2025. Visiting Families and Friends (VFR), a class that includes travelers coming to Samoa to sojourn relatives, accrued by 12.2% compared to 2024. This summation in VFR tourism is a testament to Samoa’s beardown ties to nan world diaspora, peculiarly among Samoan communities surviving abroad. The emergence successful VFR recreation besides suggests that nan land is seen arsenic a meaningful and valuable destination for reconnecting pinch family members, fostering a consciousness of organization and taste exchange.

In addition, location was a 3.9% summation successful business-related tourism compared to nan erstwhile year. Samoa’s increasing fame arsenic a business and convention destination is contributing to this rise. Business tourism is becoming an progressively important portion of nan country’s economy, arsenic world organizations and corporations clasp meetings, conferences, and events successful nan land nation. This summation successful business travelers is simply a affirmative motion of Samoa’s increasing domiciled successful nan location and world economy, making it an charismatic spot for some leisure and master purposes.

Tanoa Tusitala Hotel’s Performance and Market Strategy

The Tanoa Tusitala Hotel, which has been a cardinal subordinate successful Samoa’s hospitality sector, recorded awesome capacity successful nan first 5 months of 2025. With an occupancy complaint of 70.4%, nan edifice is benefiting from nan emergence successful leisure tourism, arsenic good arsenic nan wide maturation in holiday travel and business tourism. Operations Manager, Roneeta Devi, commented connected nan hotel’s success, stating that nan squad continues to attraction connected maintaining precocious work value and providing fantabulous worth to guests. The edifice has adapted to changing marketplace conditions, ensuring that it remains a competitory action for some leisure and business travelers.

Devi highlighted that the 22.1% summation successful vacation travelers is peculiarly encouraging, showing that Samoa’s tourism assemblage is recovering and expanding. The hotel’s expertise to pull guests is attributed to its accordant work value and adaptability, which are cardinal factors successful attracting repetition visitors and ensuring semipermanent occurrence successful a competitory hospitality market.

New Zealand Market Remains Strong for Samoa’s Tourism

One of nan cardinal contributors to nan emergence successful tourism numbers in Samoa is nan ongoing spot of the New Zealand market. New Zealand continues to beryllium a awesome root of visitors for Samoa, pinch a ample percent of visitors coming from nan country. Samoa and New Zealand stock beardown taste and familial ties, and these connections proceed to thrust nan travel of visitors from New Zealand, peculiarly successful the VFR segment.

New Zealanders are known to recreation often to Samoa to sojourn relatives, observe taste festivals, aliases bask holidays successful a tropical paradise. The easiness of recreation betwixt nan 2 nations, on pinch favorable formation options and beardown taste links, has helped solidify New Zealand arsenic a cardinal marketplace for Samoa’s tourism industry.

Future Outlook for Samoa’s Tourism Growth

As Samoa continues to spot maturation successful some the holiday travel and business tourism segments, nan outlook for nan country’s tourism assemblage remains positive. The summation successful nan number of visitors, peculiarly those from New Zealand, reflects nan continued entreaty of Samoa arsenic a desirable destination for some leisure and master purposes. The emergence in VFR tourism also indicates that familial and taste ties proceed to beryllium an important driving unit down Samoa’s tourism success.

With nan precocious capacity of deluxe resorts like the Tanoa Tusitala Hotel and nan continued emergence successful visitant numbers, Samoa is poised to support its position arsenic a premier destination for travelers from astir nan world. The beardown tourism maturation from January to May 2025 sets a affirmative reside for nan remainder of nan twelvemonth and beyond, positioning Samoa to capitalize connected nan ongoing world tourism recovery.

Conclusion: Samoa’s Continued Success successful Tourism

Samoa’s tourism manufacture is experiencing a play of beardown growth, pinch a 20% summation successful leisure tourism from January to May 2025. This maturation is driven by an summation in holiday travelers, business tourism, and VFR tourism, pinch the New Zealand market remaining a cardinal contributor. The capacity of Tanoa Tusitala Hotel highlights nan occurrence of Samoa’s hospitality sector, pinch precocious occupancy rates and a attraction connected work quality. As Samoa continues to pull visitors from astir nan world, nan outlook for its tourism manufacture remains strong, ensuring a agleam early for nan land nation’s recreation and hospitality sector.