Sabah Tourism Makes Record-breaking Presence At This Year’s Matta Fair To Promote Family-oriented And Nature-based Travel Experiences

Published on September 7, 2025

MATTA Fair 2025, which took spot astatine nan MITEC Kuala Lumpur betwixt September 5–7, saw Sabah make a beardown impression, pinch a grounds number of 94 recreation and circuit operators taking part—nearly doubly nan magnitude presented successful April 2025. The surge successful information reflects Sabah’s booming tourism industry, highlighting nan expanding fame of nan various travel experiences offered successful nan region.

The Minister of Tourism, Culture and Environment, Assistant Minister Datuk Joniston Bangkuai, who is besides STB Chairman, stressed that nan greater information is simply a testament to Sabah’s tourism growth. He pointed retired that Sabah is striving difficult to amended its tourism attractions and go a apical destination for some local and overseas tourists.

Showcasing New Family-Friendly and Nature-Based Travel Experiences

One of nan main highlights of Sabah’s participation astatine nan MATTA Fair 2025 is nan preamble of new family-friendly vacation packages successful Kudat and Tawau. These areas, which are celebrated for their natural beauty and cultural richness, are being marketed arsenic ideal picnic spots for families, offering unsocial recreation experiences that cater to some adventure seekers and those looking for cultural immersion.

Additionally, nan Sabah Tourism Board (STB) has revamped its recreation packages to pull visitors willing successful immersive and nature-based tourism. With a attraction connected community-based tourism, eco-tourism, and cultural showcases, Sabah is positioning itself arsenic a destination that offers authentic and meaningful recreation experiences successful nan lead-up to Visit Malaysia 2026.

Collaborative Efforts Driving Tourism Growth successful Sabah

The tourism success of Sabah is not conscionable nan consequence of nan efforts from STB and nan government but besides reflects nan collaborative approach betwixt local tourism stakeholders, including tour operators, hotels, and community-based tourism providers. These groups person travel together to create a more divers and engaging experience for visitors.

This corporate effort is simply a objection of Sabah’s commitment to promoting sustainable tourism while ensuring local communities use from tourism activities. By showcasing these experiences, Sabah hopes to attract much visitors and support nan region top of mind for visitors looking for unsocial and eco-friendly vacations.

Tourism Growth successful Sabah: Expanding Offerings for Visit Malaysia 2026

Looking up to Visit Malaysia 2026, Sabah has group its sights connected becoming a central hub for tourism wrong Southeast Asia. With its diverse landscapes, cultural heritage, and sustainable tourism practices, Sabah is well-positioned to go a awesome destination for families, nature lovers, and adventure tourists.

The MATTA Fair has provided an opportunity for Sabah to scope international markets, peculiarly successful East Asia, Europe, and the Middle East, and nan government’s attraction connected family-centered tourism is expected to tie much visitors from these regions. Sabah’s refreshed offerings, including exclusive deals connected family itineraries, community tourism experiences, and outdoor adventures, are designed to cater to nan expanding request for unique and sustainable recreation options.

Visitor Numbers: Growing Interest successful Sabah’s Tourist Offerings

With nan successful promotion of Sabah’s tourism packages astatine MATTA Fair 2025, nan region has already knowledgeable a important emergence successful tourist arrivals. As of 2024, Sabah recorded a 120% increase successful domestic tourism, pinch nan region seeing a dependable emergence successful international tourer numbers. Events for illustration MATTA service arsenic a important level to further build connected this maturation by attracting new visitors and highlighting its taste and earthy wonders.

With nan upcoming Visit Malaysia Year 2026 connected nan horizon, Sabah’s tourism sector is preparing for an moreover much exciting year arsenic it continues to showcase its rich taste heritage, eco-tourism initiatives, and adventure tourism offerings to a world audience.

Future Prospects: Positioning Sabah arsenic a Leading Sustainable Tourism Destination

The early of Sabah’s tourism lies successful its expertise to balance maturation pinch sustainability. With continued accent connected eco-tourism, community-based tourism, and cultural heritage, Sabah is connected way to go 1 of nan leading sustainable tourism destinations successful Asia. The collaborative approach betwixt government agencies and local tourism businesses will guarantee nan region remains astatine nan forefront of eco-friendly travel, while providing memorable experiences for global visitors.

By enhancing tourism infrastructure, promoting family-friendly tourism, and capitalizing connected digital trading tools, Sabah tin proceed to expand its tourism base and pull a wider scope of visitors. With its strategical location successful Borneo, its natural beauty, and its committedness to sustainable development, Sabah has immense imaginable for semipermanent maturation successful nan international tourism market.

Sabah Tourism Industry Poised for Sustainable Growth

More finance successful tourism infrastructure, promotion efforts, and partnerships from awesome players, Sabah will grow its position arsenic nan starring tourism destination successful Southeast Asia. MATTA Fair 2025 is conscionable a stepping chromatic towards this end, giving nan region an world level connected which to beforehand its rich | tourism offerings. With its accent connected sustainability, taste heritage, and family tourism, Sabah is good positioned arsenic a awesome destination for world travelers who are searching for authentic, meaningful experiences.