Roller Transforms Venue Management: Acquires Booknow To Revolutionize European Attractions With Cutting-edge Crm Technology

Published on September 23, 2025

In a important move that signals a agleam early for nan recreation and tourism industry, ROLLER, a starring all-in-one venue guidance platform, has acquired BookNow Software, a UK-based CRM-native booking and operations platform. This acquisition is poised to accelerate ROLLER’s efforts to heighten nan impermanent acquisition crossed leisure and attraction businesses globally. With this strategical acquisition, ROLLER strengthens its position successful nan European market, expanding in-region resources and refining its capabilities to support multi-venue enterprises done precocious CRM interoperability.

Expanding Market Reach and Innovation

The integration of BookNow Software into ROLLER’s ecosystem brings important advantages to some companies and their customers. By combining BookNow’s CRM exertion and customer work nether ROLLER’s umbrella, European customers will use from enhanced location support and cutting-edge solutions. With this acquisition, ROLLER tin connection moreover much tailored, innovative venue guidance solutions, supporting complete 2,500 venues crossed 30 countries successful Europe. This description enhances ROLLER’s expertise to service nan increasing request for precocious solutions successful nan recreation and tourism sector.

Empowering nan Leisure and Attractions Industry

The merger betwixt BookNow and ROLLER marks a transformative infinitesimal for venue operators successful nan leisure and attractions industry. ROLLER is now well-positioned to thrust greater operational efficiencies, helping venues elevate their services and present seamless impermanent experiences. By offering much powerful tools, ROLLER intends to thief these venues standard faster and heighten customer satisfaction. This strategical acquisition underscores ROLLER’s committedness to driving semipermanent maturation wrong nan tourism sector, providing venues pinch a reliable level for improving impermanent engagement and operational performance.

Strengthening Leadership for Better Customer Experience

A cardinal use of this acquisition is nan strengthening of ROLLER’s activity team. Luke Sims, nan laminitis of BookNow Software, now joins ROLLER’s activity squad arsenic nan CEO of BookNow, a ROLLER company. Sims brings valuable acquisition from his inheritance arsenic nan laminitis of nan UK’s first trampoline parkland chain, further enriching ROLLER’s guest-focused leadership. This activity description reinforces ROLLER’s dedication to improving some exertion and customer work wrong nan tourism industry, ensuring a much streamlined and businesslike impermanent experience.

Harnessing CRM Interoperability for Growth

A awesome strategical advantage of this acquisition lies successful nan precocious CRM interoperability expertise that BookNow brings to nan table. The integration of BookNow’s CRM exertion into ROLLER’s level will revolutionize nan measurement large-scale attractions and venues negociate their customer relationships. By enhancing CRM capabilities, ROLLER intends to present a much personalized, efficient, and seamless acquisition for venue operators and their guests. This powerful integration allows venues to streamline their operations, summation engagement, and foster semipermanent loyalty.

Focusing connected European Market Expansion

The merger importantly strengthens ROLLER’s beingness successful Europe, an progressively captious region for nan leisure and tourism sectors. The acquisition allows ROLLER to pat into a increasing request for innovative venue guidance solutions, further enhancing its customer guidelines successful nan region. ROLLER’s estimation for reliability, pinch 99.99% uptime and 24/7/365 customer support, now extends pinch nan added spot of BookNow’s robust technology. This move is poised to thrust exceptional worth for businesses seeking effective venue guidance and enhanced customer work successful nan recreation and tourism sector.

Shaping nan Future of Venue Management successful Travel

ROLLER’s ongoing occurrence successful nan world venue guidance assemblage is driven by its committedness to customer occurrence and technological advancement. With BookNow’s specialized CRM-native booking and operations exertion integrated into ROLLER’s existing platform, nan institution is now positioned to connection moreover much powerful, scalable solutions to a wider scope of venues. This acquisition strengthens ROLLER’s activity domiciled successful nan recreation and tourism assemblage by driving innovation, offering cutting-edge solutions, and ensuring a high-quality impermanent experience.

Showcasing Innovations astatine IAAPA Expo Europe

This strategical acquisition was publically announced during nan IAAPA Expo Europe, nan starring arena for nan leisure industry, held astatine nan Fira Gran Via Exhibition Center successful Barcelona, Spain. The expo, which runs done September 25th, serves arsenic a level for ROLLER to showcase its latest technological innovations and solutions for venues. As portion of nan expo, ROLLER is exhibiting successful Booth 2-1112, wherever visitors tin research nan company’s precocious venue guidance systems and study much astir nan breathtaking caller possibilities created by this merger.

Conclusion: A New Era for Venue Management successful Travel and Tourism

ROLLER’s acquisition of BookNow marks a defining infinitesimal for nan institution and nan broader venue guidance industry. By merging ROLLER’s starring level pinch BookNow’s CRM-native booking and operations software, some companies heighten their capabilities, ensuring they are amended equipped to meet nan evolving demands of nan leisure and tourism industries. With a reinforced activity squad and a shared imagination for transforming nan impermanent experience, ROLLER is positioned to proceed driving maturation and invention successful nan recreation sector, yet reshaping nan early of venue guidance and impermanent engagement.

[Source: PR Newswire]