Rise Baking Names Industry Veteran Mcneil Ceo

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Private-equity-backed Rise Baking Company has appointed Mark McNeil arsenic its CEO.

McNeil has much than 30 years of acquisition crossed retail, foodservice and manufacturing, according to a connection issued by nan US baked-goods group yesterday (27 January).

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He was astir precocious CEO of chap US snacks and cooky business Shearer’s Foods. McNeil had been main executive since mid-2021.

Earlier successful his career, he held elder roles astatine Bonduelle’s business successful nan Americas, US private-label drinks shaper Lassonde Pappas and Canadian unit elephantine Loblaw Companies.

At Rise Baking, he takes complete from Brian Zellmer, who has led nan business arsenic CEO since May 2022.

Zellmer joined nan Minneapolis-based baked equipment shaper from Sweet Harvest Foods successful September 2021 arsenic COO.

McNeil said: “Brian and nan Rise squad person created a powerful level pinch tremendous momentum. I look guardant to moving pinch our talented employees, customers, and caller partners astatine Platinum Equity and Butterfly to unlock nan adjacent shape of growth.”

Rise Baking supplies unit and foodservice customers successful nan US and Canada pinch a portfolio that includes cookies, pies, cakes, snack bars and muffins.

Its marque line-up features Brill, South Coast Baking, nan Best Maid Cookie Company, Henry & Henry, New French Bakery, Bakestone Brothers and Karp’s.

Since its founding successful 2013, nan institution has expanded done 10 acquisitions. The astir caller woody was nan June 2024 acquisition of Table Talk Pies successful Massachusetts. That woody added 3 manufacturing plants and brought Rise Baking’s number of accommodation to 20 crossed nan US and Canada.

The ownership of nan business changed successful September 2024, erstwhile Platinum Equity and Butterfly Equity jointly acquired Rise Baking successful an adjacent business from Olympus Partners, which had backed nan institution since 2018.

Nathan Eldridge, managing head astatine Platinum Equity, said: “We judge Mark is precisely nan benignant of leader who tin thief accelerate Rise’s adjacent chapter. His acquisition scaling large, analyzable nutrient businesses, mixed pinch his attraction connected people, operational excellence, and customer partnerships, aligns perfectly pinch our ambition to grow Rise some organically and done strategical M&A.”

Vishal Patel, partner astatine Butterfly Equity, added: “Mark’s way grounds successful driving maturation and strengthening organisational capacity makes him an exceptional prime to lead nan institution forward.”