Rich Products Invests In Uk Cookie Dough Firm Doughlicious

Doughlicious products connected waste successful Tesco, United Kingdom, 14 October 2024. Credit: Just Food

US nutrient and beverage group Rich Products has invested successful Doughlicious arsenic portion of a $5m backing information astatine nan UK cookie-dough producer.   

In a statement, Doughlicious said nan investment, led by nan US major’s in-house VC limb Rich Products Ventures, marks a “pivotal moment” arsenic it “accelerates its description crossed nan US and world markets”.  

Doughlicious confirmed to Just Food nan costs will beryllium utilized to group up accumulation successful nan US. Currently, products are made astatine nan company’s installation successful London successful nan UK.

The backing information besides saw information from The Angel Group and unnamed existing investors.

According to Doughlicious, Rich Products Ventures brings “deep class expertise and world distribution support” and The Angel Group will connection entree to “strategic counsel and entree to influential networks”.

Kathryn Bricken, nan laminitis and CEO of Doughlicious, said: “We are poised to turn faster, innovate smarter, and bring our crave-worthy creations to much consumers astir nan world.”

Doughlicious is simply a business centred connected cooky dough, trading what nan UK institution says is simply a better-for-you type of nan baked treat.

Set up successful 2017, nan company’s merchandise scope besides takes successful “bites” made from cooky mixed and dairy-free gelato.

Doughlicious’s products are disposable successful nan US, nan UK, continental Europe and nan Middle East.  

In nan US, nan institution has secured distribution successful aggregate retailers, including Target, Whole Foods, and Wegmans. 

Dinsh Guzdar, managing partner of Rich Products Ventures, added: “We are excited to thief Doughlicious grow its footprint passim nan US and shingle up nan freezer conception pinch a caller conception successful permissible indulgence.”  

Rich Products operates successful categories specified arsenic pizzas, icing and saccharine starters, drinks, desserts and bakery products.

Through nan VC arm, nan privately owned business has invested successful companies including China-based alternative-chicken shaper Haofood and US cell-based seafood business BlueNalu.

Speaking to Just Food successful October, Bricken said: “The US will beryllium our first priority, on pinch nan UK. The UK will ever beryllium our mothership. We do waste into different regions. We emotion sharing our mixed and it’s really important for america to again beryllium coming everyplace but we besides person to prioritise, truthful nan UK and nan US are our main markets.

“We besides waste into Switzerland and nan Netherlands. We waste foodservice successful France. We are successful Saudi Arabia. Those will beryllium markets that will person a broker, they will support nan relationships and we will conscionable vessel nan merchandise there.”