Renaissance Hotels Launches ‘discover The Lychee Road’ Campaign With Ma Boyong To Boost Cultural Travel In China

Friday, August 1, 2025

Image in installments Renaissance Hotels by Marriott

In an breathtaking caller effort to merge lit pinch travel, Renaissance Hotels, a portion of nan extended Marriott Bonvoy collection, has introduced a unique marque run named “Discover The Lychee Road pinch Renaissance” passim Greater China. The campaign, reuniting nan edifice marque pinch acclaimed Chinese writer Ma Boyong, is inspired by his literate works, particularly his celebrated book, The Lychee Road, which delves into nan splendor of ancient Chinese scenery

This run is designed to connection guests an immersive recreation acquisition wherever lit meets nan excitement of travel. By collaborating pinch Ma Boyong, Renaissance Hotels invites guests to research China done nan lens of storytelling and culture. This inaugural spans some interactive and digital experiences, arsenic good arsenic typical events nether nan signature “Evenings astatine Renaissance” series, creating a bid of unsocial experiences that observe section traditions, history, and cuisine.

With this caller campaign, guests are invited to embark connected an unforgettable journey, uncovering hidden gems and section stories, each while staying astatine 33 Renaissance Hotels located crossed Greater China.

A Journey Through Literature and Travel

Renaissance Hotels is elevating nan impermanent acquisition by combining nan world of Chinese lit pinch cultural discovery. The “Discover The Lychee Road pinch Renaissance” run encourages travelers to delve deeper into China’s rich | taste cloth by exploring destinations done nan useful of Ma Boyong, 1 of China’s astir celebrated authors.

At nan halfway of this inaugural is nan Renaissance Navigator Map, which helps guests observe lesser-known treasures successful each destination. As Ma Boyong himself explains, “The travel originates astatine each Renaissance Hotel, guiding guests into nan taste cloth of each destination done section flavors, stories, and traditions.” The representation acts arsenic a span betwixt literate inspiration and nan traveler’s real-world adventure, offering a unsocial measurement to link pinch Chinese civilization and history.

Immersive Cultural Experiences Across China

One of nan standout features of this run is nan immersive experiences that Renaissance Hotels offers its guests. Each of nan 33 hotels crossed Greater China provides a section twist connected Ma Boyong’s literate works. These experiences are designed to heighten nan guest’s relationship pinch nan civilization and traditions of nan area they’re visiting.

At Renaissance Beijing Capital Hotel, guests are invited to research nan Panjiayuan Antique Market, inspired by Ma Boyong’s caller The Mystery of Antiques. The market, 1 of Beijing’s astir celebrated spots, offers visitors a chance to acquisition nan city’s rich | history done ancient treasures and artifacts.

Meanwhile, astatine Renaissance Shenzhen Bay Hotel, guests tin indulge successful a Tang Dynasty-inspired day tea named “Lychee Elegance”, which creatively combines nan humanities charm of nan Tang Dynasty pinch nan modern allure of lychees—reflecting nan power of Ma Boyong’s activity connected this initiative.

At participating Renaissance Hotels, guests tin besides bask a specially crafted type of flying chess, a accepted Chinese game, disposable successful restaurants, lobby lounges, and prime rooms. This interactive acquisition adds a furniture of nosy and discovery, encouraging guests to stock moments and link pinch nan section culture.

Signature “Evenings astatine Renaissance” Events

The “Evenings astatine Renaissance” acquisition is 1 of nan brand’s signature offerings, designed to create memorable nights for guests done nan fusion of art, fashion, music, and culture. In this caller campaign, Evenings astatine Renaissance draws nonstop inspiration from Ma Boyong’s 4 celebrated novels. Specially crafted cocktails person been created to complement nan literate theme, pinch 1 of nan highlights being nan “Dragon’s Whisper successful Lychee Palace” cocktail, inspired by The Lychee Road.

This signature cocktail, made from nan saccharine richness of lychees and nan boldness of spirits, encapsulates a millennia-spanning communicative of history, mythology, and adventure, offering guests an opportunity to sensation a portion of nan communicative they are exploring. This fusion of civilization and culinary delights is cardinal to Renaissance’s goal of delivering much than conscionable a edifice enactment but an immersive, taste experience.

The Power of Storytelling: Cultural Immersion successful Every Destination

The collaboration pinch Ma Boyong brings storytelling to nan forefront of nan recreation experience. Every Renaissance Hotel participating successful nan run will characteristic elements of Ma’s works, whether done specially curated experiences aliases creation elements that echo nan themes of his books. Each edifice is much than conscionable a spot to stay—it’s a spot to research and discover, combining nan excitement of escapade pinch nan extent of taste exploration.

From art exhibits to interactive events, Renaissance Hotels is offering travelers nan chance to acquisition China done a wholly different lens. With each edifice serving arsenic a portal into nan world of Chinese culture, nan “Discover The Lychee Road” run is reshaping nan conception of luxury recreation by integrating local art, history, and literature into nan impermanent experience.

Bridging nan Gap Between Literature and Travel

In summation to nan section experiences and events, nan Renaissance Navigator Map plays a captious domiciled successful guiding guests done nan taste aspects of their journey. By blending nan realms of literature and travel, guests are encouraged to measurement disconnected nan beaten way and acquisition nan hidden gems of nan destinations they visit.

With Renaissance’s focus connected providing an immersive, culturally rich | recreation experience, nan collaboration pinch Ma Boyong is conscionable 1 illustration of really nan edifice marque continues to redefine nan accepted edifice stay. Whether it’s indulging successful a literary-inspired cocktail, exploring ancient markets, aliases enjoying a accepted game, guests are invited to observe nan unexpected astatine each turn.

Conclusion: A New Era of Cultural Discovery and Travel

The “Discover The Lychee Road pinch Renaissance” run marks an breathtaking caller section for Renaissance Hotels, blending literate storytelling pinch immersive recreation experiences. As travelers activity much than conscionable luxury accommodations, Renaissance is answering nan telephone for unique, culturally enriching experiences that elevate each journey.

This run enables guests to research China’s vibrant history and civilization much profoundly, pinch each edifice providing a individual nexus to Ma Boyong’s renowned creations. In Beijing, Shenzhen, and different regions of Greater China, Renaissance Hotels is creating a caller section successful luxury travel, wherever taste experiences, narratives, and escapade blend effortlessly.

For those looking for much than a edifice experience, Renaissance Hotels provides an perfect operation of civilization and luxury, transforming each travel into a memorable communicative of exploration