Reddit Plans To Unify Its Search Interface As It Looks To Become A Search Engine

With hunt coming truthful afloat of AI slop and sites spamming SEO tricks, it’s not different for group to append “reddit” to their queries successful hopes of uncovering useful answers to their questions. Google has tried to merge results from Reddit successful its hunt interface, and taking announcement of nan trend, Reddit has been experimenting pinch its own AI search arsenic well. But nan institution has loftier ambitions: it wants to go nan go-to hunt motor group use.

Reddit’s CEO, Steve Huffman, said arsenic overmuch during its second-quarter convention telephone connected Thursday: “Reddit is 1 of nan fewer platforms positioned to go a existent hunt destination. We connection thing special, a breadth of conversations and knowledge you can’t find anyplace else.”

Huffman noted that Reddit’s hunt usability has much than 70 cardinal play users, and its AI-powered Q&A product, Reddit Answers, is now utilized by 6 cardinal people.

Reddit Answers is presently disposable successful a twelve countries, and nan institution plans to grow it globally arsenic good arsenic springiness it salient placement successful nan site’s interface. The institution yet wants to unify nan halfway hunt usability pinch Reddit Answers, and redesign its app to person nan hunt container beryllium much prominently visible.

“We’re unifying those [Reddit hunt and Reddit Answers] into a azygous hunt experience, and we’re gonna bring that beforehand and halfway successful nan app. So, whether you’re a caller personification opening nan app for nan first clip aliases a returning personification opening nan app, that hunt container will beryllium coming immediately,” Huffman said connected nan call.

People are progressively being presented chat-styled hunt interfaces from products for illustration ChatGPT, Perplexity, and Google’s caller AI mode. Reddit understandably believes that tapping its rich | trove of personification posts and comments to thief group find answers will thief make its hunt usability much useful.

Reddit reported a affirmative 2nd quarter, pinch gross jumping 78% to $500 cardinal from a twelvemonth earlier. The institution launched two caller advertisement tools, which fto marketers usage Reddit information to spot trends, and leverage comments astir brands successful their campaigns.