Raki Phillips Appointed Regional President For Pme At Accor

Thursday, July 24, 2025

Accor has officially appointed Raki Phillips arsenic nan caller Regional President for its Premium, Midscale & Economy (PME) section crossed nan Middle East, Africa, and Türkiye. Phillips will presume his domiciled successful November 2025, succeeding Paul Stevens, who departs aft astir 3 decades pinch nan company. As Regional President, Phillips will oversee edifice operations for complete 250 hotels crossed 27 countries and an extended pipeline of much than 85 caller openings, further solidifying Accor’s beingness successful 1 of its astir strategically important regions.

With his immense acquisition successful tourism, hospitality, and existent property development, Phillips is poised to thrust nan adjacent shape of Accor’s maturation successful this divers and move region. He will study straight to Duncan O’Rourke, CEO of Accor’s PME section for nan Middle East, Africa, and Asia Pacific. This activity modulation comes astatine a clip of beardown momentum for Accor, pinch nan region showing exceptional maturation imaginable and expanding request for innovative hospitality experiences.

A Proven Leader pinch a Track Record of Transformative Growth

Raki Phillips brings complete 20 years of acquisition to his caller role, having gained nickname arsenic 1 of nan astir influential tourism leaders successful nan Middle East. Before joining Accor, Phillips served arsenic nan CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), wherever he spearheaded nan Emirate’s accelerated translator into a awesome tourism hub. Under his leadership, Ras Al Khaimah tripled its tourism revenues, expanded its world airlift, and secured high-profile investments, including nan landmark Wynn Resorts deal, nan largest overseas nonstop finance (FDI) successful nan emirate’s history.

Phillips’ activity expertise is not constricted to tourism. He besides has a beardown inheritance successful nan luxury hospitality sector, having held elder commercialized roles astatine Fairmont Raffles Hotels International. His activity successful expanding nan Fairmont, Raffles, and Swissôtel brands crossed nan Middle East and India importantly enhanced operational extent and marque presence. He further refined his expertise astatine Ritz-Carlton and Universal Studios Orlando, combining operational excellence pinch a crisp commercialized mindset.

A Period of Strong Growth for Accor’s PME Division

Accor’s PME section has seen accordant maturation successful caller years, pinch cardinal markets specified arsenic nan UAE, Egypt, and Saudi Arabia showing beardown performance. The section presently manages complete 350 hotels crossed nan region, pinch an further 92,000 rooms and a robust pipeline of caller developments. Under Phillips’ leadership, nan PME section will proceed to grow its beingness and present a divers scope of edifice offerings, including brands for illustration Swissôtel, Pullman, Mövenpick, Novotel, Mercure, and ibis. These brands service a wide spectrum of travelers, from midscale to premium, pinch a attraction connected providing innovative, high-quality experiences tailored to section marketplace needs.

Phillips’ heavy knowledge of nan region, mixed pinch his expertise to thrust results done culture, organization engagement, and innovation, makes him nan perfect leader to further accelerate Accor’s description successful this cardinal area. His assignment reinforces Accor’s committedness to market-led maturation and underscores nan company’s attraction connected section activity to thrust semipermanent success.

Strengthening Accor’s Regional Leadership and Community Engagement

As Regional President, Phillips will not only oversee nan operational capacity of Accor’s portfolio of hotels but will besides support owners and partners to unlock semipermanent value. His strategical imagination will thief position Accor arsenic a leader successful nan Middle East, Africa, and Türkiye’s hospitality markets, fostering deeper connections pinch section communities while continuing to grow nan company’s beingness successful nan region. Additionally, he will attraction connected strengthening nan company’s committedness to sustainability and innovation, 2 areas that are progressively important to today’s discerning travelers.

A Future of Continued Growth and Expansion

Phillips takes complete astatine a captious juncture for Accor’s PME division, arsenic nan institution continues to capitalize connected nan region’s accelerated maturation and evolving tourism landscape. His activity promises a move early for Accor’s brands successful nan region, pinch a beardown accent connected enhancing nan impermanent experience, promoting sustainability, and further expanding nan company’s footprint. Under his guidance, Accor will proceed to lead successful invention and customer satisfaction, ensuring that nan institution remains a apical prime for travelers seeking exceptional hospitality experiences.

With a robust pipeline of caller developments and increasing request for divers hospitality offerings, Phillips’ assignment signifies a caller section for Accor successful nan Middle East, Africa, and Türkiye. His activity will play a cardinal domiciled successful nan company’s ongoing success, positioning Accor for continued maturation and marketplace activity successful 1 of nan world’s astir move regions.