Raffles Hotels And Resorts Unveils Chapter Two Of The Butler Did It Campaign In London, Starring Henry Golding

Published on September 18, 2025

Raffles Hotels & Resorts is delighted to unveil nan 2nd section of its beloved ‘The Butler Did It’ campaign, now group against nan glamorous backdrop of Raffles London astatine The OWO. The campaign, which first debuted successful Singapore, introduces a caller communicative pinch a star-studded cast, led by renowned exemplary Tim Easton arsenic nan iconic Butler, and featuring nan likes of Henry Golding, Oli Green, Jacquetta Wheeler, Stephanie Grainger, and Amalie Gassman.

With nan continuation of imaginative guidance by Trey Laird and stunning photography by Dylan Don, nan run brings a playful and stylish twist to nan luxurious work Raffles is known for. The iconic Old War Office, now location to nan recently opened Raffles London astatine The OWO, serves arsenic nan cleanable mounting for this cinematic experience. The vignettes characteristic nan ever-resourceful Butler performing his signature acts of service, including backstage day teas, bespoke bedtime stories, and a royal wake-up telephone from nan King’s Piper.

An Elegant and Whimsical Narrative

In this adjacent chapter, nan run blends Raffles’ rich | practice of hospitality pinch a contemporary, fashion-forward edge. The imagery and videos are designed to captivate, showcasing moments of whimsical luxury that are quintessentially Raffles. Whether it’s a serene infinitesimal successful The Drawing Room aliases a regal motion for illustration nan royal wake-up call, each vignette is simply a playful yet elegant practice of nan unparalleled work nan marque offers.

Omer Acar, CEO of Raffles Hotels & Resorts, said to nan bosom of nan campaign’s essence, saying, “Our butlers epitomise nan brand’s spirit, representing complete a period of quiet artistry, graceful anticipation, and emotionally intuitive care. This caller section successful London is simply a continuation of our legacy, blending elegance pinch wit, and offering moments of genuine relationship pinch our guests.”

Celebrating British Elegance pinch a Touch of Intrigue

Set against nan backdrop of Raffles London astatine The OWO, nan run channels quintessential British sophistication while adding an aerial of mystery, perfectly successful tune pinch nan historical building’s legacy. Formerly location to immoderate of England’s astir renowned spies, nan Old War Office offers a unsocial shape for nan Butler’s adjacent group of adventures. The mysterious allure of this historical mounting adds an other furniture of intrigue to nan already stylish campaign, making it a cleanable fresh for nan iconic Raffles service.

Trey Laird, nan laminitis of Team Laird, who has been instrumental successful nan campaign’s imaginative direction, commented, “Our imagination has ever been to bring Raffles’ unsocial tone to life—showcasing an acquisition that is arsenic elegant and stylish arsenic it is lukewarm and witty. Raffles London astatine The OWO provided a magnificent shape for nan Butler, allowing america to create moments that are unexpected and unforgettable.”

Exclusive ‘The Butler Did It’ Experiences

As portion of this caller chapter, Raffles has besides launched ‘The Butler Did It Experiences’, bespoke packages curated by Raffles’ world-class butlers. These exclusive offerings let guests to bask personalized entree to nan rich | taste practice of each Raffles destination successful a genuinely unsocial way.

Raffles Hotels & Resorts continues its world description , pinch caller openings successful Jaipur and Sentosa, and upcoming destinations successful Jeddah, Lake Como, Los Cabos, Shanghai, and Tokyo. This run is simply a ceremony of nan brand’s long-standing heritage, while besides promising to present moments of bonzer attraction and relationship to each traveler it serves.

A Heritage of Service and Connection

Since its founding successful 1887, Raffles has been synonymous pinch exceptional work and timeless elegance. The ‘The Butler Did It’ run perfectly embodies this tradition, offering a playful and modern return connected Raffles’ legendary butler service. It is an invitation for guests to acquisition nan unparalleled hospitality that has made Raffles a globally recognized awesome of luxury and sophistication.

As Raffles continues to grow its footprint, ‘The Butler Did It’ reminds travelers worldwide of nan brand’s committedness to creating unforgettable moments, wherever each relationship feels arsenic magical and individual arsenic nan last.

Photo: Raffles Hotels and Resorts