Qtic Reveals Key Plans To Elevate Queensland’s Tourism And Infrastructure As Brisbane 2032 Approaches

Published on September 8, 2025

The Queensland Tourism Industry Council (QTIC) has unveiled its Strategic Plan 2025–2028 and Advocacy Plan 2025–26, outlining a bold imagination to fortify Queensland’s visitant system successful mentation for Brisbane 2032 and beyond. With these caller initiatives, QTIC is focused connected shaping Queensland’s early arsenic a world leader successful tourism and creating semipermanent benefits for nan section industry.

Strategic Vision for Queensland’s Tourism Sector

The caller strategical and defense plans laic retired a broad roadmap for nan early of tourism successful Queensland, pinch an oculus connected 2045. According to QTIC CEO Natassia Wheeler, nan plans are aligned pinch nan government’s Destination45 vision, which seeks to position Queensland arsenic nan world leader successful nan visitant system by 2045. The strategical model includes 4 main pillars: Powerful Advocacy, Member-Led Engagement, Empowering Industry Capability, and Organisational Excellence. These pillars are designed to present worth to QTIC members, support manufacture workforce development, and guarantee that Queensland remains adaptable and future-ready arsenic nan world tourism scenery evolves.

The scheme places a beardown accent connected collaboration, recognizing nan value of Tourism and Events Queensland, section tourism organizations, authorities bodies, and manufacture stakeholders. Wheeler stressed that moving together will guarantee Queensland’s visitant system thrives good into nan future. This collaborative attack is astatine nan halfway of nan Strategic Plan, which will thrust some invention and advancement crossed nan sector.

Key Priorities for QTIC’s Advocacy Plan

The Advocacy Plan 2025–26 focuses connected 5 clear priorities to reside nan astir pressing challenges facing Queensland’s tourism industry. The scheme is designed to streamline efforts and supply applicable solutions for semipermanent maturation and sustainability. These priorities are:

1. Securing Sustainable Visitor Economy Funding: Ensuring that nan visitant system has capable and reliable backing is basal for early growth.
2. Addressing Rising Costs for Business: The tourism manufacture faces expanding operational costs, peculiarly successful areas for illustration insurance. QTIC has identified security betterment arsenic a captious issue, arsenic galore operators person reported important hikes successful their nationalist liability premiums. Some person seen their premiums surge from $2,000 to $75,000, while others are struggling to find capable coverage. This rumor is exacerbated by nan looming threat of utmost upwind events during Queensland’s summertime seasons. QTIC is moving to reside these challenges by advocating for reforms that thief guarantee nan sustainability of tourism operations crossed nan state.
3. Boosting Investment successful Tourism Infrastructure: South East Queensland presently has only 46,000 edifice rooms, acold less than cities for illustration Los Angeles and Paris, which boast 120,000 and 133,000 rooms respectively. With important maturation expected successful tourism arsenic Brisbane 2032 approaches, QTIC is pushing for a monolithic description successful nan region’s tourism infrastructure. This includes expanding edifice capacity, improving carrier links, and addressing different infrastructure needs to meet increasing demand.
4. Developing a Skilled and Resilient Workforce: The tourism manufacture must create a workforce tin of gathering nan demands of nan future. QTIC is focused connected attracting, training, and retaining skilled workers to guarantee nan continued occurrence of Queensland’s tourism sector.
5. Promoting Ecotourism and Sustainable Practices: As sustainability becomes an progressively important facet for travelers, QTIC is committed to promoting ecotourism and supporting nan improvement of environmentally responsible tourism practices crossed Queensland.

Addressing Rising Costs and Insurance Challenges

One of nan astir pressing concerns highlighted successful nan caller scheme is nan rumor of rising security premiums for tourism operators. With nationalist liability premiums successful Queensland experiencing melodramatic increases, immoderate tourism businesses person recovered themselves struggling to unafraid capable coverage. For some, nan premiums person risen from $16,000 to $500,000, pinch excesses arsenic precocious arsenic $1 cardinal successful immoderate cases. This escalating costs has led immoderate businesses to edifice to self-insuring, while others person been incapable to get sum astatine all.

QTIC has made security betterment a cardinal attraction of its defense efforts, moving to reside this increasing situation and guarantee that Queensland’s astir iconic visitant experiences stay sustainable successful nan agelong term. Without action, nan viability of galore tourism operators could beryllium astatine risk, threatening nan state’s expertise to pull and clasp visitors successful nan years starring up to Brisbane 2032.

Urgent Need for Tourism Infrastructure Investment

While Queensland is seeing an influx of visitors, its infrastructure has struggled to support gait pinch this growth. South East Queensland, successful particular, faces a shortage of edifice rooms, pinch a spread betwixt existent proviso and projected request for nan years starring up to Brisbane 2032. Despite immoderate committed developments, nan region is expected to summation its edifice room capacity to only 51,000 by 2030, still acold beneath nan levels needed to meet demand.

QTIC is advocating for streamlined readying processes, reducing reddish tape, and creating clear finance pathways to facilitate nan description of tourism infrastructure. The statement emphasizes nan urgency of expanding edifice capacity, improving carrier links, and enhancing different cardinal aspects of tourism infrastructure to guarantee that Queensland is fresh to accommodate nan increasing number of visitors arsenic Brisbane 2032 approaches.

Collaboration Across Industry and Government

The Strategic Plan is built connected nan instauration of collaboration, recognizing nan captious domiciled that various stakeholders play successful nan tourism ecosystem. From section tourism organizations to location and authorities governments, everyone has a domiciled to play successful strengthening Queensland’s tourism sector. By moving together proactively and pinch clear outcomes successful mind, QTIC believes that Queensland tin execute its imagination of becoming nan world leader successful nan visitant system by 2045.

Looking Toward Brisbane 2032 and Beyond

As Queensland prepares for nan 2032 Brisbane Olympic Games, nan tourism assemblage is positioned for important growth. The Strategic Plan 2025–2028 and Advocacy Plan 2025–26 outline a clear way forward, focusing connected infrastructure development, workforce growth, and sustainable tourism practices. By addressing nan challenges faced by nan manufacture and promoting collaboration among cardinal stakeholders, QTIC is ensuring that Queensland’s tourism manufacture is fresh to meet nan demands of nan early and proceed to thrive good beyond nan Brisbane 2032 Games.

[Image Credit: QTIC]