Pure Foods Tasmania Snaps Up Ice-cream Brand Elato

Credit: Rimma Bondarenko

Pure Foods Tasmania has finalised nan acquisition of Elato, a premium crystal pick marque successful Australia.

The woody saw Pure Foods Tasmania (PFT) acquiring each intelligence property, marque assets, recipes and proviso arrangements relating to Elato Ice Cream.

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The first information was A$50,000 ($32,638.25) paid successful PFT shares, pinch up to 4 cardinal further shares perchance issuable upon nan accomplishment of gross and profitability milestones.

The acquisition creates PFT’s caller Ice Cream Division, uniting Elato pinch The Cashew Creamery, which it acquired successful April 2021.

The operation creates a “multi-brand” level spanning premium dairy and plant-based stiff desserts, according to a filing.

Elato laminitis Roz Kaldor-Aroni has joined Pure Foods Tasmania arsenic wide head – Ice Cream Division.

In her caller role, she will thrust income growth, lead merchandise improvement and manufacturing “optimisation”.

Kaldor-Aroni said: “The acquisition of Elato aft only 4 years successful nan market, is validation that award-winning products which attraction connected invention and organization support are appealing to not only nan crystal pick buying nationalist but besides to like-minded innovators for illustration PFT.”

The institution intends to capitalise connected Kaldor-Aroni’s manufacture acquisition to prosecute contract-packing and licensing opportunities, maximise utilisation of existing crystal pick accumulation assets and broaden commercialized reach.

Integration is already underway, pinch plans to consolidate each crystal pick accumulation successful Tasmania.

The relocation and description are expected to create astatine slightest 3 caller skilled manufacturing roles successful confederate Tasmania, pinch scope for further hires arsenic nan section grows.

PFT is besides exploring caller unit channels, licensing deals and contract-packing partnerships.

The Elato acquisition follows maturation for PFT’s Tasmanian Pâté brand.

In October, nan institution said Tasmanian Pâté is now ranged successful astir 700 Coles supermarkets nationwide – much than doubling its erstwhile footprint of 300 stores.

Initial September orders were much than 10 times higher than monthly volumes recorded betwixt June and August.

Based connected existent request trends, guidance forecasts nan expanded Coles distribution will adhd A$500,000-600,000 successful annualised sales, representing an approximate 15% uplift to nan Tasmanian Pâté gross guidelines comparative to FY25 levels.

For nan afloat twelvemonth ended 30 June 2025, PFT nett nonaccomplishment narrowed to A$2.8m, while revenues declined 28% to A$5.39m. The institution said that nan was capacity was impacted owed to its exit from “unprofitable” merchandise lines.

PFT besides highlighted annualised costs savings of A$1.9m and restoration of gross separator “integrity”, pinch costs of equipment sold falling from 110% of gross to 76%.