Princess Cruises Appoints Dynamic New Senior Vp To Boost Sales

Published on September 17, 2025

Carmen Roig’s promotion to Senior Vice President of Sales marks nan latest accomplishment successful her profession astatine Princess Cruises. Since joining nan patient successful 2022, she has played an basal domiciled successful processing nan cruise line’s income strategy and building coagulated relationships successful nan trade. With much than 40 years successful nan cruise business, her promotion indicates nan company’s appreciation of her contributions and nan basal domiciled she has played successful increasing user liking successful Princess Cruises.

Carmen Roig’s Journey to Senior Vice President of Sales

Roig joins nan patient from Princess Cruises aft complete 3 years pinch nan firm, starring income efforts and building relationships astir nan world. She started pinch nan institution successful 2022 arsenic nan Associate Vice President of Sales, wherever she was responsible for North America Trade Sales and Trade Marketing, Inside Sales, and Services, and led International Sales successful Europe and South America.

During her clip pinch nan firm, she has been responsible for nan implementation of respective programs and devices designed to assistance recreation counselors, amended relationships, and summation income opportunities. She was besides instrumental successful expanding Princess Cruises into respective caller world markets.

In his issued statements, Jim Berra, Chief Commercial Officer of Princess Cruises, alluded to Roig’s building of a superb squad and efforts to galvanize waste and acquisition immunodeficiency arsenic a ‘remarkable performance’. He besides underscored Roig’s attraction connected energized income strategy and leadership,” connected ‘endorsing narration ownership’ connected her squad and really it each led to her coming for business deals. According to Berra, nan effect of Roig connected nan company’s maturation and occurrence was, indeed, self-evident, and truthful was nan effect of her promotion.

Why nan Trade Relationship is Strong and Important

At Princess Cruises, 1 of Roig’s superior responsibilities has been to support and deepen nan company’s waste and acquisition associations pinch recreation advisors and allied companies. Such relations are particularly important for nan occurrence of nan business arsenic nan cruise marketplace continues to change. The improvement of business devices “direct to recreation advisors” has helped Roig to alteration recreation advisors to gain and supply their clients pinch enhanced service, resulting successful memorable recreation experiences.

In her efforts to raise recreation advisors’ commissions, particularly successful nan competitory marketplace, Roig has been a decisive alteration supplier successful Princess Cruises’ business. Through caller promotional platforms, she has sought to thief recreation advisors summation their net while simultaneously driving business pinch Princess Cruises. This ‘win-win’ strategy helped foster a caller tone of momentum successful nan cruise line’s income division.

In nan future, Roig intends to deepen Princess Cruises’ position successful nan market, grow her devices for recreation advisors, and guarantee that guests’ cruise experiences are 2nd to none. Phoevos’ promotion is suggestive of nan company’s strategy to liberate resources to nan income drivers successful pursuit of nan champion collaborative and innovative practices for sustained growth.

Roig’s Extensive Experience In The Cruise Industry

The Net Suite accomplishes this by bringing successful Roig, who has complete 40 years of acquisition successful nan cruise industry. Prior to Princess Cruises, she worked successful elder executive roles for starring cruise lines for illustration Crystal Cruises, Azamara Club Cruises, and Costa Cruises. Roig has a life introduction constituent arsenic she started her first occupation backmost successful 1981 pinch Carnival Cruise Line and has a very rich | knowing of nan income and cruise trading intricacies, too knowing nan cruise manufacture arsenic a full and its transformations complete nan years. As a consequence of her experience, Roig has a unsocial knowing of an manufacture that is considered fragmented and complex. With her vision, she has been capable to consistently execute nan maturation she group for herself, fueled by her synergies. Throughout her career, she has consistently demonstrated a singular capacity to negociate changes, way marketplace changes, and unafraid nan astir captious players wrong nan industry.

As Senior VP of Sales, Roig will further beforehand nan maturation and occurrence of nan company, which has been burdened by nan intensified title lately. With Roig astatine nan helm of nan company, Princess Cruises will, undoubtedly, acquisition growth, particularly arsenic nan full cruise manufacture recovers from nan effect of nan COVID-19 pandemic. Roig has cultivated and fostered relationships that will let Princess Cruises to easy return advantage of nan exponential maturation successful world recreation and nan expanding request for distinguished and luxurious picnic experiences.

As 1 of nan world leaders successful cruise travel, Princess Cruises has been steadily improving, particularly arsenic travelers denote their volition to group sail again successful nan aftermath of lifted recreation restrictions. This allows Princess Cruises to hook customers pinch its vast, high-quality itinerary and work offerings.

Cruise travelers and their recreation advisors will person an enriched acquisition nether Roig’s activity arsenic he implements further innovations. In nan purpose to service nan customers better, Princess Cruises will connection unmatched cruise recreation and vacation experiences.

Conclusion

Carmen Roig’s promotion to Senior Vice President of Sales is simply a large measurement guardant for Princess Cruises because it is continuing to grow operations and fortify business relationships. With her inheritance and proven activity way record, Roig is expected to successfully guideline nan adjacent shape of maturation for Princess Cruises. As nan institution continues to attraction connected enhancing nan impermanent acquisition and nan recreation advisor community, Roig’s activity will guarantee that nan institution remains an manufacture leader, providing immoderate of nan astir breathtaking experiences for travelers each complete nan globe.