Prime Video Follows Netflix And Disney By Adding A Tiktok-like ‘clips’ Feed In Its App

10 hours ago

1:50 PM PDT · May 8, 2026

Amazon is adding a short-form video provender to nan Prime Video app called “Clips,” nan institution announced connected Friday.

Rolling retired first successful nan U.S., Clips will include…well, clips of shows connected Prime Video that are designed to hook a spectator and get them to springiness nan afloat show a try. From that clip, users tin adhd a title to their watchlist, stock it pinch a friend, aliases navigate to rent, buy, aliases entree nan title done their subscription.

“Clips gives customers a full caller measurement to browse pinch short, personalized snippets tailored to their interests,” said Prime Video’s head of world exertion experiences, Brian Griffin, successful a property release. “Whether they person a fewer minutes to scroll aliases are looking for thing to watch erstwhile they person much time, intermezo is conscionable a pat away.”

Amazon first tested this short-form provender during nan NBA season, showing highlights that users tin scroll done arsenic though they’re watching TikToks.

It’s not a astonishment to spot Prime Video make this alteration — Netflix, Peacock, Tubi, Disney, and others person precocious rolled retired akin experiences, which are designed to beforehand discovery. Netflix’s short-form provender moreover shares nan Clips name.

Clips is first rolling retired to prime U.S. customers connected iOS, Android, and Fire tablets, but it will beryllium disposable much broadly this summer. Users tin navigate to Clips by scrolling down connected nan Clips carousel connected nan Prime Video mobile location page, which will aboveground a full-screen vertical feed.

When you acquisition done links successful our articles, we whitethorn gain a mini commission. This doesn’t impact our editorial independence.

Amanda Silberling is simply a elder writer astatine TechCrunch covering nan intersection of exertion and culture. She has besides written for publications for illustration Polygon, MTV, nan Kenyon Review, NPR, and Business Insider. She is nan co-host of Wow If True, a podcast astir net culture, pinch subject fabrication writer Isabel J. Kim. Prior to joining TechCrunch, she worked arsenic a grassroots organizer, depository educator, and movie show coordinator. She holds a B.A. successful English from nan University of Pennsylvania and served arsenic a Princeton successful Asia Fellow successful Laos.

You tin interaction aliases verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted connection astatine @amanda.100 connected Signal.