Preferred Hotels & Resorts Expands Leadership Team In Asia Pacific And Luxury Travel Presence: All You Need To Know

Published on August 16, 2025

Preferred Hotels & Resorts, a world leader successful luxury edifice management, has made an announcement astir a bid of high-profile appointments crossed its Asia Pacific region. These strategical move intends to boost its position successful nan luxury recreation market, foster partnerships, and turn its portfolio of complete 90 properties, pinch further description s planned successful China, Bali, Vietnam, and Australia.

Key Appointments Reinforce Business Development Strategy

To spearhead these efforts, Laurence Onfroy has been appointed Vice President of Business Development for Asia Pacific. Since joining successful 2024, Onfroy has played an basal domiciled successful expanding nan brand’s footprint successful nan region. Her attraction will now widen to nan improvement of caller properties nether different Preferred Travel Group brands, specifically its sustainable sister brand, Beyond Green.

The institution is besides moving to turn its sustainable presence, pinch a superior extremity of supporting environmentally-friendly initiatives crossed its luxury edifice offerings. Onfroy’s activity will besides stress connected driving strategical partnerships, basal to nan brand’s growth.

In summation to Onfroy, James Koh has been named Regional Director for Southeast Asia & Pacific. Koh’s domiciled will beryllium captious successful starring edifice retention and improvement successful this fast-growing market. He will oversee nan integration of hotels and partnerships crossed nan region, that ensures a streamlined acquisition for members and guests alike.

Expanding Leadership for Growing Markets

As portion of nan ongoing description strategy, Cheryl Siow has been appointed Vice President of Global Sales for Greater China and Group Sales, Southeast Asia. Siow will attraction connected strengthening relationships pinch group clients and enhancing nan income efforts crossed some regions, further improving nan wide marketplace beingness of Preferred Hotels & Resorts.

Meanwhile, Matthias Ong has joined arsenic Manager for Public Relations and Social Media. Ong’s domiciled is important successful processing a beardown online presence, ensuring that nan brand’s communicative reaches nan correct audience. He will activity intimately pinch nan activity squad to thrust consciousness and engagement done various media channels.

In Greater China and Australia, Eddie Wong has been appointed Area Managing Director. Based successful Hong Kong, Wong will beryllium responsible for overseeing operations and maturation successful these 2 important sectors. This domiciled will impact managing nan maturation of existing hotels and besides seeking retired opportunities for early description successful cardinal cities crossed some regions.

Strengthening Japan’s Market Presence

Meanwhile, successful Japan, Midori Kataoka has been promoted to nan position of Area Managing Director, wherever she will oversee 50 properties crossed nan country. Kataoka’s expanded domiciled highlights nan value of Japan successful Preferred Hotels & Resorts’ location maturation strategy. In her caller role, Kataoka will negociate operations, while making judge nan institution continues to innovate and thrust luxury tourism experiences successful nan region.

Supporting her successful this endeavor is Yuichi Kanasaki, who has joined arsenic Director of Hotel Revenue Optimization. Together, Kataoka and Kanasaki will activity to elevate nan brand’s operations and heighten impermanent experiences, ensuring that nan marque continues to meet nan expectations of luxury travelers.

Continued Expansion pinch a Focus connected Sustainability

These activity changes travel arsenic Preferred Hotels & Resorts expands its Asia Pacific portfolio. Since nan opening of 2025, nan marque has added 4 caller personnel properties crossed nan region: Amara Singapore, The Archipelago successful Taiwan, Himalayas Hotel Shanghai, and Treasure Bay Fuxian Lake successful Yuxi, China. This description reflects nan increasing request for luxury hotels successful emerging destinations successful Asia.

The marque is committed to integrating sustainability into each facet of its maturation strategy. The continued occurrence of nan Beyond Green brand, which focuses connected sustainable tourism, aligns pinch nan company’s broader efforts to support nan situation while offering exceptional recreation experiences.

As Michelle Woodley, President of Preferred Travel Group, commented that location strategical appointments are portion of our ongoing strategy to reenforce nan brand’s position successful nan luxury recreation and independent hospitality abstraction crossed Asia Pacific. Her connection reflects nan brand’s continued committedness to activity and invention successful nan luxury edifice market.

Key Regions of Focus for Future Growth

Looking ahead, nan marque is focusing connected expanding successful regions for illustration China, Bali, Vietnam, and Australia, wherever nan request for luxury recreation and sustainable tourism is quickly increasing. By strengthening its activity team, Preferred Hotels & Resorts intends to proceed expanding its portfolio while maintaining precocious standards of value and sustainability.

Why It Matters for Travelers

The appointments of these seasoned leaders awesome Preferred Hotels & Resorts’ semipermanent imagination to go a cardinal subordinate successful nan Asia Pacific luxury travel market. For travelers, this intends much entree to world-class properties, including those that prioritize sustainability and biology responsibility. As these caller leaders activity to bring their acquisition to nan table, guests tin expect to spot an moreover much enhanced acquisition astatine properties crossed nan region.