Pohorje In Slovenia Shifts From Skiing To Year-round Tourism, Seeing Strong Growth Of Tourist Arrivals From Croatia, Germany, Austria And Hungary

Published on August 12, 2025

Pohorje mountains successful north-eastern Slovenia, historically celebrated for winter skiing, is becoming a lively year-round tourism site. The alteration comes aft warmer winters that are a consequence of ambiance alteration person prompted section tourism operators to rethink really they do business. The caller strategy for nan region is working, pinch a 5% emergence successful arrivals successful nan first half of 2025, reaching 192,000 visitors.

A important number of specified visitors get from Croatia, Germany, Austria, and Hungary, reflecting nan accrued location fame of Pohorje arsenic a vacation destination passim nan year. This boost successful world tourism is simply a judge motion of nan region’s caller estimation beyond nan wintertime resort.

New Attractions Drive Tourism Beyond Skiing

Pohorje’s translator includes caller attractions for illustration nan “Pohorje Trio”—a operation of a cable car ascent, a tricycle descent, and an adrenaline-packed thrust connected nan PohorJet alpine coaster. These activities complement accepted options for illustration hiking trails and wellness retreats, offering thing for each types of travelers, from thrill-seekers to those looking for relaxation.

The preamble of these divers experiences has helped to widen nan tourism season, pinch visitors staying longer. The mean overnight stays person accrued from 2.4 to 2.6 days, and nan full number of overnight stays surpassed 500,000 successful nan first half of 2025. Despite nan growth, Pohorje remains a little crowded replacement to nan Alpine resorts, maintaining its charm arsenic a tranquil retreat.

Maribor’s Tourism Growth Mirrors Pohorje’s Success

The metropolis of Maribor, located nearby, is besides benefiting from this displacement successful tourism patterns, seeing a 9% increase successful overnight stays successful 2025. Like Pohorje, Maribor is attracting international guests, peculiarly from neighboring countries. As nan second-largest metropolis successful Slovenia, Maribor is capitalizing connected its proximity to Pohorje, offering further attractions and taste experiences, from historical sites to modern event venues.

Sustainability Concerns: Balancing Growth and Preservation

While nan growth successful visitant numbers is simply a affirmative development, Andrej Grmovšek from nan Regional Park Pohorje has stressed nan value of preserving nan area’s earthy heritage. He cautioned that sustainable tourism practices must beryllium prioritized to guarantee that Pohorje tin proceed to connection a unique and authentic acquisition for early generations. As Pohorje gains popularity, balancing tourism growth pinch environmental conservation will beryllium basal successful maintaining its allure arsenic a nature-focused destination. As Maribor and Pohorje proceed to grow, their diversified tourism offerings committedness to support nan area charismatic for world visitors, while ensuring nan preservation of nan region’s earthy beauty and sustainable growth.

Pohorje’s Shift to Year-Round Tourism: Opportunities and Growth

Pohorje’s improvement from a ski-only destination to a year-round tourism hotspot is paying disconnected arsenic nan region adapts to warmer winters caused by climate change. The region’s caller tourism strategy, focusing connected diverse activities for illustration nan “Pohorje Trio”—a cable car ascent, tricycle descent, and PohorJet alpine coaster—has successfully attracted visitors year-round. Moreover, this type of tourism activites is giving an important boost to nan system of Slovenia and Pohorje to beryllium an important tourism and economical centre of nan nation.

Conclusion: Pohorje’s Future arsenic a Leading Slovenian Destination

The modulation from a ski-focused tourer exemplary towards a varied year-round merchandise successful Pohorje represents a strategical determination placing nan region astatine nan forefront of Slovenian destinations. With added activities, visitant attractions, and much world tourists, nan region is showing itself to beryllium resilient successful nan ambiance alteration era. The region’s occurrence mirrors wider trends wrong Slovenia’s tourism sector, which is adopting sustainability and invention to tie much divers visitors each twelvemonth round.