Pe-backed Violet Foods Buys Muir Glen From General Mills

Credit: Violet Foods LLC/ BUSINESS WIRE.

US tomato-products patient Violet Foods has acquired nan Muir Glen marque from General Mills.

In a connection issued yesterday (27 January), Violet Foods, backed by private-equity patient Amphora Equity Partners, said nan acquisition represents a “significant description ” for nan business.

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However, nan institution did not disclose nan financial position of nan transaction.

According to its website, Muir Glen produces a scope of integrated products, including canned and jarred tomatoes, pasta and pizza sauces, salsas and ketchup, pinch each herb accumulation based successful California.

General Mills has owned nan Muir Glen marque since 2001.

Violet Foods, which manufactures pizza sauce, pasta condiment and different tomato-based products, plans to merge Muir Glen’s integrated herb scope pinch its ain “established position” successful fresh-pack herb offerings.

Jim Mitchell, Violet Foods’ president, said: “By combining Muir Glen’s 35-year bequest successful integrated tomatoes pinch Violet Foods’ expertise successful high-quality, fresh-pack herb products, we are uniquely positioned to accelerate invention and facilitate maturation for our customers.”

Headquartered successful Williamstown, New Jersey, Violet Foods owns brands specified arsenic Sclafani, Fattoria Fresca and Don Pepino.

The institution acquired nan Don Pepino and Sclafani sauces and canned herb brands from B&G Foods past May.

The waste comes arsenic General Mills continues a “global transformation” programme, launched past twelvemonth to amended productivity crossed nan business.

As portion of that plan, General Mills intends to adjacent a pizza-crust installation successful St. Charles, Missouri, by nan extremity of June.

The institution besides plans to unopen three Missouri facilities acquired complete nan past 3 years by nan extremity of its 2029 fiscal year.

Amphora Equity Partners managing partner David West said: “We are grateful to General Mills for their collaboration passim nan transaction process.

“We are eager to build connected nan momentum that they created pinch this unthinkable brand.”