Paulig To Invest In Tex-mex Plant In Spain 

Tex-Mex cuisine. Credit: Paulig.

Paulig is group to put €12m ($14.1m) to grow accumulation capacity for its Tex-Mex products its Berga works successful Barcelona, Spain.  

In a statement, nan Finnish nutrient and beverage institution said nan investment, which “responds to nan increasing world demand” for Tex-Mex goods, will beryllium utilized to instal a caller flour tortilla accumulation line.  

The statement is expected to beryllium operational by nan extremity of 2026 and create up to 30 jobs successful nan adjacent 5 to six years.  

It will beryllium installed successful nan existing mill area successful Berga, which is being “adapted to meet accumulation requirements”.

Owner of nan Santa Maria, Paulig, and Conimex brands said finance will alteration it “to accelerate its marketplace responsiveness by optimising existing infrastructure without waiting for caller developments”. 

Rolf Ladau, CEO of Paulig, said nan finance “not only increases our accumulation capacity but besides supports Paulig’s imagination of being a shaper of celebrated nutrient culture, arsenic we proceed to grow our Tex Mex offering successful Europe”.  

The increasing world request for world food, nan institution said is “reshaping user habits”, and creating “new maturation opportunities for Paulig”.

“In this context, nan finance represents a patient measurement to reenforce Paulig’s activity successful this market. It promotes a much agile, innovative, and consumer-focused accumulation model, grounded successful sustainability and section integration,” Ladau added.  

Paulig’s Tex-Mex business makes up astir half of its sales.

The institution employs astir 350 group successful Spain and 2,400 globally, pinch a turnover of €1.2bn. 

The latest investment, is portion of Paulig’s broader strategy to grow successful what it sees arsenic “high-growth markets” for illustration Tex-Mex and snacks, while besides entering caller segments specified arsenic Asian cuisine.

In December, Paulig acquired nan Dutch marque Conimex from Unilever to fortify its Asian nutrient business successful nan Netherlands. 

Conimex, known for its Asian repast makers, prawn crackers, soups, sauces, and seasonings, will beryllium integrated into Paulig’s World Foods portfolio.  

Paulig anticipates nan acquisition will standard its sourcing and proviso concatenation operations while broadening its merchandise offerings. 

It followed Paulig’s purchase of UK-based Panesar Foods successful October, which makes sauces, salsas, and condiments.