Oyo Parent Company Rebrands To Prism To Align With Global Travel Growth And Premium Offerings

Published on September 8, 2025

Oravel Stays Limited, nan genitor institution that oversees nan OYO brand, has revealed a displacement successful its firm personality to a much expansive name, PRISM. This alteration is positioned arsenic much than a caller logo; it is simply a caller charter aligned pinch nan company’s dependable maturation and widening attraction crossed nan world’s hospitality landscape. PRISM combines OYO’s hallmark fund stays pinch curated premium edifice portfolios, vacation rentals, longer-stay solutions, and master co-working venues, presenting consumers pinch a intelligibly organised, cohesive, and higher-calibre scope of recreation choices, each delivered nether a single, striking banner.

A New Corporate Identity for a Diversified Portfolio

The rebrand to PRISM marks a awesome milestone for nan company, founded by Ritesh Agarwal successful 2012. While OYO will proceed to service arsenic nan consumer-facing marque for affordable stays, PRISM will lead nan company’s firm identity, reflecting its broader portfolio that spans 35+ countries and caters to a scope of traveller needs. PRISM now includes a assortment of offerings, specified arsenic premium hotels nether brands for illustration Townhouse, Palette, and Sunday, arsenic good arsenic vacation homes (Belvilla and DanCenter), extended enactment residences (Studio 6), and co-working spaces (Innov8). Additionally, nan institution has ventured into nan arena abstraction pinch Weddingz.in, supporting celebrations and gatherings globally.

The sanction PRISM symbolises nan company’s domiciled successful uniting different hospitality experiences and services. It besides underscores nan value of exertion successful nan company’s growth, pinch a attraction connected information science, AI, and invention to heighten customer experiences and partner maturation crossed nan world hospitality ecosystem.

Expanding Horizons successful nan Hospitality and Tech Landscape

The company’s attraction connected exertion has allowed PRISM to reinvent nan impermanent experience and standard rapidly. With advancements successful travel-tech, PRISM plans to proceed its description into caller markets and target a broader, much divers audience. Ritesh Agarwal, nan laminitis and CEO of PRISM, highlighted nan company’s committedness to data-driven decision-making and leveraging AI to toggle shape really customers interact pinch nan brand. This technological backbone supports its evolving portfolio, offering a seamless acquisition from fund stays to high-end accommodations.

PRISM’s rebranding besides aligns pinch its broader premiumisation strategy, aiming to supply high-quality, bespoke services crossed each of its hospitality brands. The displacement towards much luxury-focused offerings, paired pinch a continued attraction connected fund options done OYO, allows nan institution to cater to a wider scope of travellers, from those seeking affordable stays to those desiring premium experiences.

Global Growth and Partnerships Drive Success

PRISM’s maturation has been fuelled by its expertise to collaborate pinch independent hoteliers, plus owners, and section businesses crossed nan globe. Through its partnerships, PRISM has helped standard operations for thousands of independent properties, giving owners nan devices and resources they request to win successful nan competitory hospitality market. The rebranding highlights nan company’s domiciled arsenic an enabler of growth for its partners, offering innovative solutions that thief businesses standard while delivering exceptional experiences to customers.

The company’s success successful scaling has been evident successful nan acquisition of semipermanent partners specified arsenic Ramu Nayudu, proprietor of SV Hotels Group, who expanded from a azygous spot to 18 hotels pinch nan support of OYO and now PRISM. This business underscores really PRISM’s offerings thief spot owners maximise profitability and grow their scope wrong nan competitory world market.

Future Growth and Continued Innovation successful Hospitality

PRISM is mounting its sights connected nan early of hospitality, wherever sustainability, technology, and customer-centric services will proceed to play a captious role. The rebrand is designed to align nan company’s increasing portfolio pinch a semipermanent imagination that emphasises sustainability, technological innovation, and market description . PRISM’s forward-looking attack ensures that it remains astatine nan forefront of nan hospitality sector, adapting to caller user expectations and technological advancements.

Ongoing Expansion Across 35+ Countries

The company’s scope now spans complete 100 cardinal customers successful 35+ countries, and nan rebranding reflects its ambition to further solidify its beingness successful some emerging and established markets. As PRISM continues to expand, it will support a beardown attraction connected sustainability and local empowerment, ensuring that its operations align pinch world biology and economical goals.

With nan launch of caller properties, nan ongoing improvement of luxury edifice chains, and nan integration of premium offerings, PRISM intends to supply travellers pinch a wider action of experiences. This includes offerings tailored to some luxury and affordable travel, ensuring that each traveller finds an action that suits their needs.

PRISM’s Vision for nan Future of Travel and Hospitality

The rebranding of Oravel Stays Limited to PRISM signifies a caller section successful nan company’s improvement arsenic a world leader successful nan hospitality sector. By uniting its divers portfolio nether 1 firm umbrella, PRISM is well-positioned to thrust early growth, embracing some luxury and budget travel needs while leveraging cutting-edge exertion to heighten nan impermanent experience.

With PRISM charting its adjacent shape of growth, nan company’s unwavering dedication to pioneering caller technologies, championing sustainable practices, and delivering peerless impermanent experiences assures its spot atop nan world hospitality and recreation assemblage for nan foreseeable future.