Oman Yiti Project: Heritage And Sustainable Development Driving Tourism Growth

Published on September 16, 2025

Oman has been capitalizing connected its extended portfolio of Unesco World Heritage Sites and different humanities landmarks to pull some home and world visitors. The Minister of Heritage and Tourism, Salim bin Mohammed al Mahrouqi, emphasized that nan state is leveraging its humanities and taste richness to create a diverse and sustainable tourism industry. This attack is expected to stimulate investment, create occupation opportunities, and boost section entrepreneurship.

Combining History and Modern Tourism

Oman’s strategical attraction connected nan improvement of its practice sites plays a pivotal domiciled successful enhancing world interest, attracting overseas investment, and contributing to nan country’s economical growth. Two standout examples of this inaugural are Misfat Al Abriyeen and Nizwa, some of which person been meticulously transformed into thriving sustainable tourism hubs. These destinations were not only developed done collaboration pinch accepted communities, but their maturation has been rooted successful preserving and showcasing Oman’s taste heritage.

Visitors are invited to acquisition nan authenticity of Omani life done locally-run accommodations, accepted creation forms, and people customs, offering an immersive taste experience. The attraction connected sustainability has further elevated these destinations, ensuring their semipermanent preservation while supporting section communities. Both Misfat Al Abriyeen and Nizwa person earned UN Tourism recognition, highlighting their value connected nan world tourism map. This acknowledgment reinforces nan value of these practice sites arsenic awesome attractions for travelers seeking to prosecute pinch Oman’s rich | taste legacy, making them cardinal pillars of nan country’s increasing tourism sector.

Sustainability astatine nan Heart of Oman’s Tourism Strategy

A cardinal facet of Oman’s semipermanent tourism strategy is its committedness to sustainability. The government’s nonsubjective is to align nan tourism assemblage pinch nan UN Sustainable Development Goals while moving towards Oman’s eager target of achieving net-zero emissions by 2050. A captious constituent of this imagination is nan improvement of a tourism ecosystem that prioritizes biology protection and enhances nan lives of section communities. This includes raising consciousness of sustainability, decarbonization, and nan measures basal to protect nan environment.

One of nan astir important initiatives successful this respect is nan $1 cardinal Sustainable City—Yiti project, which intends to go Oman’s first net-zero organization by 2040. This improvement will characteristic energy-efficient buildings, renewable energy systems, water conservation measures, and expansive green spaces, positioning it arsenic a exemplary for sustainable surviving and tourism.

Responding to Changing Travel Trends

In an era wherever travelers are progressively choosing destinations that align pinch their values, nan attraction connected sustainability is particularly crucial. Oman’s tourism offerings are being tailored to meet these demands, while organization investors are progressively prioritizing eco-conscious investments. This inclination reflects a increasing nickname that modern travelers are looking for destinations that bespeak their committedness to biology sustainability and responsible tourism practices.

Strengthening Domestic Tourism and Building Resilience

The tourism assemblage successful Oman is presently astatine a captious juncture, particularly pursuing nan effect of nan Covid-19 pandemic. To build resilience, nan Ministry of Heritage and Tourism is diversifying nan country’s tourism offerings. A cardinal strategy successful this effort is to promote much domestic tourism, which accounted for astir 70 percent of nan estimated 1 cardinal visitors successful 2024. By highlighting Oman’s divers landscapes and rich | heritage, nan ministry intends to guarantee that much Omanis research their ain country’s offerings.

Several caller attractions person been introduced to support this effort, including nan Oman Botanic Garden, nan Oman Across Ages Museum, and nan world’s longest zipline complete water, located successful Khasab. Collaborations pinch section hospitality and unit sectors are being fostered done targeted campaigns aimed astatine boosting nan home tourism market. This thrust is an basal constituent of Oman’s broader strategy to heighten nan resilience of its tourism manufacture and amended withstand early outer shocks.

Investment for Long-Term Growth and Vision 2040

Achieving nan eager targets group retired successful Oman Vision 2040 will require important finance successful nan tourism sector. The nationalist extremity is to pull 11 cardinal visitors annually by 2040, pinch a attraction connected various niches specified arsenic adventure tourism, luxury travel, eco-tourism, and sports tourism, on pinch increasing markets for cruises, meetings, incentives, conferences, and exhibitions. Reaching this target will necessitate important infrastructure development, pinch an estimated finance of complete $5.4 billion aimed astatine fostering economical maturation and benefiting section communities.

In statement pinch these goals, Salim bin Mohammed al Mahrouqi highlighted nan domiciled of public-private partnerships successful transforming nan tourism landscape. For instance, nan Al Mouj Muscat and Jebel Sifah integrated tourism complexes person demonstrated nan imaginable of specified collaborations to present important benefits. Additionally, nan state-owned Omran Group, nan Omani government’s tourism finance arm, has built a divers portfolio that includes 5 awesome developments, 29 hospitality assets, and 5 quality and practice attractions. These initiatives are expected to play a important domiciled successful achieving Oman’s tourism ambitions and contributing to nan semipermanent prosperity of nan country.

Shaping Oman’s Future

Oman’s tourism assemblage is poised for growth, pinch an accent connected combining humanities and taste practice pinch modern sustainability principles. The government’s strategical approach, which includes important investments successful infrastructure and nan promotion of eco-friendly initiatives, is helping to style nan early of nan nation’s tourism industry. As Oman moves towards its Vision 2040 goals, it is becoming a premier destination for some home and world travelers seeking a sustainable, culturally rich | experience.