Now, Special Economic Zone At Duqm Launches The ‘mar Alaina’ Tourism Campaign To Boost Khareef Season Travel In Oman: What New Updates You Must Know

Monday, July 14, 2025

Duqm Special Economic Zone (SEZAD) has announced nan motorboat of nan 4th version of its ‘Mar Alaina’ tourism campaign—one of its astir important programs that intends to heighten nan acquisition of tourists, some locals and foreigners, during nan Khareef play successful Oman. This period, which stretches from June to September, is nan clip erstwhile nan southbound of Oman, peculiarly Salalah successful nan Dhofar Governorate, is known to pull visitors owed to nan verdure and cooler temperatures, owed to nan rains of nan monsoon. But SEZAD’s trading push isn’t conscionable astir trading Salalah; it’s astir putting Duqm and nan broader Al Wusta Governorate, which galore visitors usually breeze done connected their measurement south, successful nan spotlight.

Showcasing Duqm arsenic a Strategic Destination

Thus, moreover though it has been a transit constituent for those travelling to aliases returning from Salalah, nan ‘Mar Alaina’ run is meant to get them to extremity and spot what each Duqm, arsenic good arsenic Al Wusta, has to offer. This will alteration nan image of Duqm from being conscionable a stopover to a destination successful itself. The purpose is to promote visitors to acquisition a much profound interaction pinch nan region’s earthy beauty, its taste points of interest, and nan ever much blase tourer infrastructure that is being created to fulfill nan demands of visitors who are some section and from away.

On nan SEZAD website, visitors coming from Muscat to Salalah are encouraged to sojourn Duqm owed to its premier location. The meridian way is historically a long-haul route, and galore drivers debar Duqm to get to Salalah faster. But nan run is asking group to position Duqm arsenic a destination successful its ain correct erstwhile they scheme their travel, to extremity disconnected and research its hidden gems connected their way. Duqm overlooks nan sea, and nan town’s picturesque beach, historical sites, and emerging tourer infrastructure alteration visitors to acquisition a different look of Oman, acold from nan over-touristed spots.

Places of Interest successful Duqm & Al Wusta

One of nan cardinal focuses of nan ‘Mar Alaina’ run is exposing visitors to nan multitude of facets of Duqm and Al Wusta Governorate arsenic a whole. The region is comparatively undiscovered, moreover by galore generic tourists, and it caters to everything from earth science and civilization to scenery and chilling retired seaside.

Duqm Rock Garden:

One of nan highlights of nan run is Duqm’s Rock Garden, a picturesque marvel of nature. It’s celebrated for its unthinkable geology, and you’ll find a scenery that you won’t find anyplace else, pinch unthinkable stone formations and cliffs created complete millions of years. While nan tract is not presently developed for tourism and location are fewer accommodation disposable to visitors, efforts are underway to amended upon this. The Duqm Rock Garden is an perfect spot for lovers of quality and subject and geologists, aliases simply for anyone who would for illustration to study much astir nan rich | earthy history of Oman. As nan area develops, it will surely go a must-see destination for visitors wanting to study thing of Oman’s geological past.

Coastal Landscapes:

Duqm is graced pinch 90 kilometers of shoreline on nan Arabian Sea, defined by nan agelong seashore filled pinch beautiful beaches pinch crystal clear, cleanable bluish water, allowing visitors to swim, walk a time picnicking, aliases bask a lazy, beautiful day. Diving, fishing, and boating are besides celebrated on nan coast. The ‘Mar Alaina’ run features nan pristine and untouched quality of Duqm beaches, which connection a quiet respite distant from nan crowded tourer zones elsewhere successful nan country. Guests will beryllium capable to admit nan pristine earthy beauty, person nan opportunity to spot marine life, and relax successful a serene atmosphere. The beaches are besides perfect places for photoshoots aliases spending a tranquil time adjacent nan water.

Cultural Landmarks and Heritage Sites:

In summation to earthy attractions, Duqm and Al Wusta person a wealthiness of history and culture. The region is dotted pinch absorbing places to visit, which show nan stories of Oman’s past. With ancient forts and nan accepted architecture of coastal villages, location is plentifulness to spot for anyone visiting fascinated by Omani heritage. Exclusive penetration into nan practice sites tin beryllium obtained from nan SEZAD web portal, which is simply a testament to nan area’s longstanding maritime heritage, waste and acquisition routes, and taste progression. Continued improvement of these sites intends visitors will beryllium capable to acquisition nan past while enjoying nan modern-day luxury of Duqm.

Enhancing Visitor Experience

Improvement of tourism infrastructure to strive for a comfortable enactment for nan visitors is 1 of nan important driving forces down nan ‘Mar Alaina’ campaign. While tourism grows successful Duqm, some nan authorities and SEZAD person been moving tirelessly to amended nan wide visitant experience. This includes nan building of caller hotels and resorts aliases introducing different hospitality offerings that cater to varied budgets and tastes.

Links to Duqm are besides being upgraded to guarantee that nan tract is accessible. The area is opening up to some Omanis and visitors from overseas pinch amended roadworthy entree and plans to build aerial links via Duqm’s world airport. Construction of these accommodation is anticipated to adhd further visiting attractions successful Duqm, and nan difficulties of accessing places successful nan past whitethorn person conscionable go a point of nan past.

Smart Play for Tourism Sustainability

The ‘Mar Alaina’ inaugural is not only meant to pull visitors to Duqm, but it is besides portion of SEZAD’s broader strategy to present sustainable tourism successful Oman. Through nan promotion of nan area’s earthy and taste treasures, SEZAD hopes to raise nationalist consciousness of nan value of preservation to use posterity. Sustainable tourism preserves Oman’s ecology, creates jobs for section communities, and relieves unit connected much touristic destinations.

In addition, this fits pinch Oman’s Vision 2040 truthful that they tin found a much diversified economy. The scheme is believed to return nan position that tourism has an important domiciled to play successful this vision, and it wants to summation nan economical domiciled of nan sector. Pitching up-and-coming destinations for illustration Duqm tin thief Oman to spare its established tourer hotspots—and free them up from those pressures—and beforehand section economical growth.