'nothing Beats A Jet2 Holiday.' Except Maybe Viral Fame.

The sound of nan summertime is really not a opus — it’s an ad.

“Nothing thumps a Jet2 holiday,” a catchphrase from nan British airline’s 2024 ad, mixed pinch English vocalist Jess Glynne’s 2015 deed “Hold My Hand,” has been utilized by much than 1.2 cardinal users connected TikTok, wherever it’s go a viral deed successful caller months. Searches for Jet2 vacation person besides spiked successful nan past month, according to Google trends.

The original Jet2 ad, which first appeared connected nan company’s YouTube page past year, shows a family of 4 arsenic they drawback a Jet2 level to their beachside summertime vacation.

Now, audio from nan advertisement is being utilized much ironically successful videos from users who juxtapose nan soundbite pinch footage of chaotic vacation experiences. From catastrophic upwind astatine picture-perfect resorts to passengers misbehaving connected flights, nan videos often archive travel-related setbacks.

No 1 was much amazed by nan fame of nan advertisement than British character Zoë Lister, nan sound down nan viral audio. She recorded nan advertisement astir 18 months ago.

“Somebody sent maine a video yesterday of Joe Jonas utilizing nan sound,” she told NBC News successful a caller video interview. “I was like, ‘Oh, that’s massive!’”

Lister, who introduced herself arsenic nan character down nan audio successful a recent TikTok video, said it’s been particularly absorbing to spot nan soundbite prime up successful nan United States, wherever Americans usage nan connection “vacation” alternatively than “holiday.”

“They don’t moreover cognize what Jet2 vacation is,” she joked. “They don’t person holidays, they person vacations. Holidays are for illustration Christmas, right? But they person sewage truthful connected committee pinch nan joyful silliness of it.”

“Going viral for thing conscionable that is really funny and joyful … that’s rather a awesome experience,” Lister added.

One of nan first videos to usage nan audio and garner millions of views was from a personification who uploaded footage of what appears to beryllium a camel attacking nan person, according to meme database KnowYourMeme. Since being posted connected TikTok successful November 2024, nan video has amassed 3.8 cardinal views.

Jet2 picked up connected nan fame of nan audio successful nan spring, posting a video connected TikTok offering a giveaway for group who uploaded videos partaking successful nan trend. The recreation institution is known successful nan United Kingdom for offering low-cost vacations for British travelers, and providing charter flights to celebrated vacation destinations astir nan world, mostly successful Europe.

As for Glynne, Lister said nan popular prima besides “did not inquire for immoderate of this” fame. The singer’s “Darling, clasp my hand” statement from her opus is now associated pinch nan Jet2 phrase.

The two met during a Capital FM power quality successful London connected Tuesday, which Lister described arsenic a “wild” infinitesimal successful her life.

She’s “a ace cool mega popular prima and I’m this for illustration cheeseball,” Lister said.

Lister, a mother of two, said she’s trying to fig retired really to navigate nan newfound fame. She was a acquainted look to galore successful nan U.K.: From 2006-2017, she played Zoe Carpenter successful nan celebrated teen soap opera “Hollyoaks,” which aired connected Channel 4.

But nan virality has boosted her floor plan more, particularly aft she posted nan TikTok video.

“What started happening this past week, which has been really bizarre, is erstwhile I’ve been connected a train aliases successful a cafe and I tin perceive group watching [the meme],” she said. “And, past Friday I was retired pinch my husband, because we were celebrating our anniversary. And nan girls connected nan adjacent array were virtually signaling their ain ‘nothing hit nan Jet2 holiday’ into their phone.”

Her hubby past asked nan group signaling nan video if they would want to meet nan “the female that does nan voice.”

“It was really specified a brilliant, fun, joyful moment,” Lister said. “And everyone was for illustration excited. And we person photos. It was really fun.”

She’s hoping nan virality will thief her grow her horizons professionally.

“I’ve been readying a podcast for a while and I’m happy that now I’ve sewage much of a level successful which to motorboat thing for illustration that,” she said. “I’ve sewage tons of things that I’d for illustration to do creatively and I dream that this benignant of infamy will thief motorboat things.”