Nigeria Outline Bold New Strategies To Boost Their Creative Economy And Transform Tourism Sector

Published on August 23, 2025

Hannatu Musa Musawa Esq., Nigeria’s Minister of Arts, Culture, Tourism, and Creative Economy, has presented a wide-ranging database of challenges and strategical interventions to correct basal issues successful nan country’s creative economy and tourism industries. During nan 2025 Ministerial and Sectoral Retreat connected Wednesday astatine nan Nigerian Army Resource Centre successful Abuja, nan Minister underscored nan immense maturation opportunities successful these sectors, moreover arsenic she identified domains successful request of urgent attraction and enhancement for Nigeria.

Key Challenges Facing Nigeria’s Creative Economy and Tourism

In her keynote address, Musawa pinpointed respective major challenges that are hindering nan afloat maturation imaginable of nan imaginative system and tourism successful Nigeria. These include:

• Limited entree to funding for nan creative and tourism sectors
• Poor infrastructure to support manufacture growth
• Piracy and intellectual spot concerns
• Security issues that impact safe recreation and business operations
• Inadequate data connected job creation estimates successful these sectors

Addressing these issues will require a coordinated effort and policy interventions from nan government, successful collaboration pinch manufacture stakeholders, to guarantee that Nigeria’s imaginative economy and tourism sectors tin afloat lend to economic diversification and job creation.

Strategic Interventions for Growth

To tackle these challenges, nan Ministry of Arts, Culture, Tourism, and Creative Economy will attraction connected respective key strategical areas:

1. Infrastructure Development: This includes building state-of-the-art facilities for nan film and euphony industries, arsenic good arsenic improving tourism infrastructure for illustration airports, hotels, and cultural venues.
2. Policy Enhancement: The Ministry plans to fortify intellectual spot rights, amended copyright enforcement, and guarantee that tourism policies align pinch global champion practices.
3. Skills Development: Establishing training programs and creative hubs to foster talent development successful cardinal areas specified arsenic fashion, film production, and tourism management.
4. Leveraging Data: The Ministry will attraction connected creating data-driven policies by collecting reliable data connected job creation, tourism trends, and economic impact, ensuring that decisions are backed by evidence.
5. Tourism Infrastructure: Significant attraction will beryllium placed connected enhancing practice sites, museums, and creating tourism experiences that pull some section and world visitors.

In her statement, Musawa emphasized that these efforts will thief create a more robust and sustainable creative economy and tourism sector, yet boosting nan nation’s soft power and contributing to global recognition.

Cultural Diplomacy and Soft Power

The Minister besides emphasized that tourism and culture play important roles successful promoting Nigeria’s soft power connected nan global stage. By showcasing Nigerian culture, heritage, and traditions, nan state tin fortify its cultural diplomacy efforts, thereby improving world relations and attracting overseas investment. With nan creative economy and tourism sectors acting arsenic vehicles for soft power, Nigeria tin position itself arsenic a leader successful African taste exports, leveraging its diverse traditions and rich history to build a beardown world presence.

Partnership pinch Private Sector and Stakeholders

The Minister highlighted nan value of collaboration betwixt nan government, private sector, and civil nine organizations successful driving nan occurrence of these initiatives. Partnerships pinch manufacture leaders, including film studios, digital platforms, fashion brands, and hospitality providers, will thief build a stronger imaginative ecosystem and guarantee that nan basal investments are made to thrust nan maturation of nan industry.

As Nigeria’s tourism infrastructure continues to improve, nan Ministry will besides attraction connected expanding nan country’s entreaty arsenic a prime destination for world conferences, events, and festivals, drafting much visitors from astir nan world.

Job Creation and Economic Diversification

With nan motorboat of these strategic interventions, nan authorities is optimistic astir nan imaginable for job creation successful nan creative economy and tourism sectors. Musawa emphasized nan value of data-driven decision-making successful targeting cardinal areas of growth, ensuring that nan country’s burgeoning creative industries tin supply sustainable employment for young people and thief diversify Nigeria’s economy.

Meanwhile, pinch nan expansion of tourism and creative industries, Nigeria tin move person to its economic diversification goals, reducing dependence connected accepted sectors specified arsenic oil and gas and fostering a much resilient economy for early generations.

Nigeria’s Vision 2030 and nan Role of Creative Economy

The strategic repositioning of Nigeria’s arts, culture, tourism, and creative economy sectors is imperative for nan nation’s future prosperity. The Vision 2030 model intends to create a diverse economy, pinch tourism and creative industries astatine nan forefront of this transformation. By strengthening these sectors and investing successful infrastructure, training, and policy enhancements, Nigeria is positioning itself arsenic an emerging global powerhouse successful creative industries and tourism.

A New Era for Nigeria’s Tourism and Creative Sectors

Nigeria’s attempts astatine repositioning its tourism and imaginative system industries are suggestive of a visionary attack to nan early of its system and its position globally. The constitution of nan nationalist wellness tourism brand, integer platform, and investments successful infrastructure will propel imaginative manufacture maturation and make Nigeria an charismatic world taste and tourer destination. With nan federation embracing innovation, capacity building, and data-informed policy-making, it is halfway to achieving its imagination for 2030, driving economical diversification and employment opportunities for Nigerians.