The NFL is closing successful connected a woody to return a number liking of up to 10% successful ESPN, according to group acquainted pinch nan matter, perchance tying together 2 powerhouse brands successful sports.
The discussions are ongoing, and it’s imaginable nan last woody whitethorn get astatine a smaller stake, according to nan people, who declined to beryllium named speaking astir nonpublic dealings. The Athletic reported this week ESPN’s yearslong discussions pinch nan NFL was “inside nan 5-yard line” toward completion.
ESPN has been talking to nan NFL for astatine slightest two years astir perchance trading nan convention a liking successful nan company. ESPN is 80% owned by Disney and 20% by Hearst.
Under nan existent building of a deal, ESPN wouldn’t return equity ownership successful nan NFL, for illustration it just did for nan Premier Lacrosse League, according to nan group familiar.
ESPN would ain each of NFL Network and NFL RedZone, alternatively than conscionable a controlling stake, if nan woody moves guardant arsenic presently constructed, according to nan people. But ESPN isn’t successful talks to get each of NFL Media, nan umbrella institution that owns NFL Network, NFL RedZone, NFL Films, NFL.com, nan NFL app and NFL+. Rather, ESPN would only get immoderate of those assets, while perchance doing business deals pinch others.
Spokespeople from ESPN and nan NFL declined to comment.
ESPN competes pinch each different media institution for NFL rights. Having nan convention arsenic a general equity proprietor would apt protect ESPN’s shot authorities for arsenic agelong arsenic that ownership lasts.
ESPN would besides summation caller contented to adhd to its upcoming direct-to-consumer streaming product, which will costs $29.99 per month.
The league, meanwhile, gains a person narration pinch nan largest all-sports media entity successful nan country.
Alex Sherman, CNBC
Alex Sherman covers media for CNBC.