New Research Reveals Travel Professionals In The Uk And Globally Push For More Automation

Published on September 16, 2025

Travel professionals successful nan UK are progressively looking toward automation and artificial intelligence (AI) to reside awesome operational challenges wrong nan recreation industry. According to caller investigation from RateHawk, a B2B online level for booking hotels, flights, and transfers, these technologies are seen arsenic cardinal to improving ratio and staying competitory successful a fast-changing market. The caller findings uncover that contempt 92% of recreation professionals expressing restitution successful their roles, nan unit to meet rising customer expectations and header pinch aggravated title remains high.

The investigation sheds ray connected nan operational difficulties that are communal crossed nan world recreation sector, pinch UK professionals specifically focusing connected nan request for technological invention to streamline their processes. As nan recreation scenery continues to evolve, AI and automation tools are becoming basal to ensuring that recreation companies stay responsive and competitive.

Key Operational Challenges Faced by Travel Professionals

In nan study conducted by RateHawk, complete 1,300 recreation professionals from Europe, North America, Latin America, Asia, and nan GCC (Gulf Cooperation Council) were surveyed astir nan superior challenges they look successful nan industry. The findings item respective cardinal areas of interest for recreation professionals worldwide:

• Intense competition: A 4th of world respondents identified fierce title arsenic nan biggest challenge, pinch markets for illustration nan GCC (49%) and Asia (30%) experiencing nan highest levels of competition. In nan UK, 37% of recreation professionals cited title arsenic their apical issue.
• Rising customer expectations: As client demands grow, 24% of recreation professionals struggle to meet these expectations, particularly pinch travelers now seeking pre-pandemic pricing and much personalized experiences.
• Earning higher commissions: Achieving amended financial outcomes remains a apical priority, pinch 33% of respondents wanting to increase their committee levels. Given nan low margins successful nan recreation sector, nan opportunity to gain further commissions is simply a driving facet for galore successful nan industry.
• Time-consuming manual tasks: The process of manually searching for nan champion recreation deals has been highlighted arsenic 1 of nan astir time-consuming aspects of nan job, pinch astir half of respondents identifying it arsenic a important challenge. This rumor is peculiarly salient successful regions for illustration nan GCC (52%) and Asia (49%).

The Role of AI and Automation successful Transforming nan Travel Sector

As nan travel industry adapts to rising competition and elevated customer expectations, AI devices and automation are progressively seen arsenic a captious solution. RateHawk has been astatine nan forefront of integrating these technologies into nan recreation booking process. AI-driven hunt engines and smart algorithms are now utilized to lucifer travelers pinch nan champion disposable options, optimize hunt processes, and present personalized recommendations.

One of nan important developments successful recreation tech is nan use of AI to streamline booking. Platforms for illustration RateHawk process millions of edifice rates each time and usage smart filters to coming nan astir competitory options. AI devices besides assistance pinch automating administrative tasks, specified arsenic booking confirmations, invoice generation, and translation of descriptions, each of which prevention recreation agents valuable time.

These innovations person proven particularly valuable during peak recreation seasons aliases erstwhile dealing pinch high-demand routes. The expertise to automate repetitive tasks frees up much clip for recreation professionals to attraction connected client relationships and providing tailored services. As AI technology continues to improve, recreation professionals tin expect moreover much capabilities that will thief them enactment up successful an progressively competitory market.

Travel Professionals’ Demand for Better Technology

As automation and AI technologies go much mainstream successful nan recreation industry, galore professionals are now advocating for greater entree to these tools. According to nan RateHawk report:

• 29% of recreation professionals judge that amended entree to exertion would beryllium nan astir impactful alteration to their regular work, helping them negociate tasks much efficiently and amended wide productivity.
• In regions for illustration Latin America and Asia, nan request for caller solutions is peculiarly high, pinch 44% and 31% of respondents, respectively, expressing a beardown request for tech upgrades.
• Mobile booking capabilities are different area of precocious demand, pinch 33% of world professionals requesting enhanced mobile platforms. The GCC and Asia regions are starring nan complaint successful adopting these tools, pinch 53% and 44% of respondents, respectively, calling for improvements.

In nan UK, 57% of respondents are eager to clasp automation to heighten productivity, while 55% are specifically willing successful utilizing AI tools to thief amended their operations. Interestingly, nan UK boasts nan lowest percentage of professionals struggling pinch exertion adoption, pinch only 11% citing trouble successful keeping up pinch technological advancements.

How Technology Can Boost Business and Tourist Travel

For tourists, nan increased usage of AI and automation intends a much seamless recreation experience. Personalized recommendations based connected their preferences, real-time updates connected their bookings, and AI-powered customer service are conscionable a fewer ways exertion tin make their travel much enjoyable and stress-free.

For business travelers, nan ratio of AI-powered tools tin streamline everything from itinerary planning to client management. With nan integration of smarter, much intuitive CRM systems and automated recreation bookings, professionals tin prevention clip and attraction connected much pressing business matters, specified arsenic meetings and networking opportunities.

Steps for Travel Professionals to Adopt New Technologies

If you’re a recreation master looking to enactment competitory and amended your operational efficiency, present are immoderate actionable steps to consider:

1. Embrace Automation: Invest successful online booking platforms and CRM systems that tin automate repetitive tasks, specified arsenic confirming bookings and generating invoices. This will prevention you clip and trim nan chances of quality error.
2. Adopt AI Tools: Consider utilizing AI-driven solutions for personalized recreation recommendations, move pricing, and optimized recreation hunt engines. These devices tin thief you connection amended options to your clients and amended your work offerings.
3. Enhance Mobile Capabilities: As travelers progressively trust connected their mobile devices, investing successful mobile-friendly platforms is basal for staying applicable successful nan modern recreation market.
4. Stay Informed About Industry Trends: Follow tech developments and attend manufacture conferences to support up pinch nan latest innovations successful recreation technology. Staying updated will springiness you a competitory edge.
5. Educate Your Team: If you’re managing a recreation agency aliases business, it’s basal to train your squad connected really to usage caller devices effectively. This will guarantee that nan modulation to technology-driven operations is soft and impactful.

Key Takeaways

• UK recreation professionals are progressively adopting AI and automation devices to grip operational challenges for illustration competition, client expectations, and time-consuming tasks.
• Rising competition and client expectations are awesome hurdles for recreation agents, particularly successful fast-growing markets.
• Automation tools, specified arsenic CRM systems and AI-driven booking platforms, tin thief agents streamline operations and connection amended services to clients.
• Tourists and business travelers tin use from a much businesslike and personalized acquisition arsenic exertion continues to heighten nan recreation industry.
• UK recreation professionals person shown a beardown liking successful adopting caller technologies, pinch 57% of respondents seeking automation and 55% wanting AI tools to amended their workflows.

As nan recreation manufacture evolves, nan take of smart technology for illustration AI and automation tools will play a pivotal domiciled successful shaping nan early of travel, helping professionals enactment competitory and providing customers pinch an enhanced experience. By embracing these innovations, some tourists and business travelers tin look guardant to much efficient, seamless, and personalized journeys.

Source: Travolution