New Jersey Joins Texas, Florida, Hawaii, Virginia, California And Others In Facing A Drastic Tourism Drop As Canada, Mexico Continues To Hammer Us Travel For Eight Months Straight, Everything You Need To Know

Published on September 21, 2025

New Jersey faces an 8.57% decline successful tourism successful 2025, joining Texas, Florida, Hawaii, Virginia, California, and different US states successful experiencing a drastic tourism drop, This diminution has been driven by ongoing recreation restrictions imposed by Canada and Mexico, which person continued to hammer U.S. recreation for 8 months straight. The recreation frost has peculiarly impacted states for illustration New Jersey that are heavy limited connected world tourism, particularly from neighboring countries. These restrictions person caused a crisp alteration successful nan number of visitors, affecting section economies, businesses, and industries specified arsenic hospitality, retail, and transportation. The continued recreation clasp from Canada and Mexico, coupled pinch tightening visa policies, has led to a noticeable diminution successful some leisure and business tourism, making it difficult for states to recover. In this article, we’ll dive into nan reasons down this extended recreation freeze, its far-reaching effect connected U.S. tourism, and what steps are being taken to reside nan ongoing challenges faced by these cardinal states.

Mexico Sees Significant Decline successful U.S. Tourism successful 2025

Mexico, traditionally 1 of nan U.S.’s largest tourism markets, has faced a crisp downturn successful 2025, pinch aerial recreation to nan U.S. dropping by 23% successful nan first half of nan year, pursuing an 11.8% decline successful nan first quarter. This diminution is portion of an ongoing trend, pinch 7 months of consecutive drops successful some aerial and onshore recreation from Mexico to nan U.S. The tightening of U.S. visa policies, including nan $250 Visa Integrity Fee and nan suspension of nan question and reply waiver program, has created barriers for galore Mexican travelers. The strengthening U.S. dollar and nan governmental ambiance person further discouraged travel, arsenic expenses emergence and sentiments displacement against nan U.S. arsenic a destination.

Looking ahead, bookings for nan summertime and autumn are importantly little compared to past year, indicating that nan diminution successful visitors will persist. As a result, galore Mexicans are choosing replacement destinations for illustration Europe and Latin America, which connection easier visa processes. To reverse nan trend, nan U.S. must see argumentation reforms, specified arsenic reinstating nan question and reply waiver programme and lowering visa costs, to make nan U.S. a much appealing destination again.

Canada’s Declining Tourism to nan US successful 2025

Canada, historically a important contributor to U.S. tourism, has seen a drastic displacement successful 2025, pinch Canadian roadworthy trips to nan U.S. falling by 37% successful July compared to nan aforesaid period successful 2024, pursuing a 33% decline successful June. Air recreation from Canada besides took a hit, pinch a 26% year-over-year driblet successful travelers. This marks nan seventh consecutive period of declines, pinch double-digit reductions successful some car and aerial recreation since April. Interestingly, nan diminution is predominantly one-way: 7% fewer Americans drove to Canada successful July, but aerial recreation to Canada saw a 0.7% increase.

The diminution is linked to caller U.S. visa and separator policies, specified arsenic nan suspension of nan question and reply waiver programme and nan preamble of a $250 Visa Integrity Fee successful 2025. These changes person analyzable nan recreation process for Canadians, who erstwhile enjoyed a streamlined entry. The request for in-person interviews has led to longer hold times, while nan added costs of nan Visa Integrity Fee has made U.S. visits moreover much expensive, prompting galore Canadians to rethink their recreation plans.

New Jersey Faces a Significant Tourism Decline successful 2025

New Jersey’s tourism assemblage is facing a noticeable diminution successful 2025 erstwhile compared to 2024. According to nan data, successful 2024, nan authorities saw a full of 7.0 cardinal visitors, while nan full for 2025 (year-to-date) is only 6.4 million, indicating a alteration of 0.6 cardinal visitors. This represents an approximate 8.57% diminution successful full tourism numbers. Breaking it down by months, nan authorities saw a driblet successful respective months, pinch nan astir important alteration successful January, wherever nan numbers fell from 531K successful 2024 to 547K successful 2025, a emergence successful January alone, showing +3%. Other months, however, knowledgeable noticeable drops. For instance, successful October 2024, New Jersey attracted 594K visitors, but successful 2025, that number decreased to 572K, marking a diminution of astir 3.7%. Additionally, successful December, nan authorities saw a alteration from 513K visitors successful 2024 to 548K successful 2025. The lowest constituent came successful February erstwhile nan authorities knowledgeable a 9.6% drop, from 453K visitors successful 2024 to 449K visitors successful 2025. The reasons for this driblet could beryllium attributed to various outer factors specified arsenic nan ongoing recreation restrictions from neighboring countries, governmental unrest, and nan world economy’s effects connected recreation plans. Although immoderate months show flimsy increases, nan wide inclination demonstrates nan request for revitalizing nan tourism manufacture successful New Jersey to regain its pre-2024 strength.

Texas Experiences a Drop successful Tourism Numbers Despite Some Increases

Texas’ tourism successful 2025 has knowledgeable a diminution compared to 2024, pinch full visitant numbers dropping from 104.8M successful 2024 to 95.8M successful 2025. This represents a diminution of 9 cardinal visitors, aliases an 8.57% alteration successful tourism overall. A person look astatine nan monthly information reveals immoderate important shifts. For instance, successful February 2025, nan visitant count dropped to 7.5M, down from 8.1M successful February 2024, marking a 7.4% decline. However, December 2025 saw a higher number of visitors astatine 9.6M, compared to 9.0M successful December 2024, reflecting a 6.7% summation successful visitors. Despite immoderate fluctuations successful individual months, nan inclination for Texas tourism wide indicates a wide alteration successful nan number of visitors. October 2025 saw 8.8M visitors, akin to October 2024 astatine 8.4M, showing only a flimsy 4.7% increase, while May 2025 had 8.8M visitors, holding dependable compared to 8.8M successful May 2024. The largest driblet was successful February 2025, which stood astatine 7.5M, a important autumn compared to 8.1M successful February 2024.

This information suggests that while Texas remains a celebrated tourer destination, 2025 has shown a wide downward inclination successful tourism, highlighting a imaginable request for strategies to revive liking successful nan state’s tourism offerings moving forward.

Florida’s Tourism Faces an 8.8% Decline, Highlighting Global Challenges

Florida’s tourism information successful 2025 shows a diminution compared to 2024. In 2024, Florida welcomed 19.4 cardinal visitors, but successful 2025, nan full visitant count dropped to 17.7 million, reflecting a alteration of 1.7 cardinal visitors. This represents a 8.8% diminution successful tourism overall. Looking astatine nan information period by month, October 2025 saw 1.4 cardinal visitors, a flimsy alteration from 1.5 cardinal successful October 2024, marking a 6.7% decline. Similarly, successful February 2025, nan number of visitors fell from 1.5 cardinal successful 2024 to 1.4 cardinal successful 2025, which is simply a 6.7% drop. On nan different hand, January 2025 showed nary change, remaining astatine 1.8 cardinal visitors, accordant pinch January 2024.

The largest diminution occurred successful July 2025, wherever 1.8 cardinal visitors arrived, down from 1.9 cardinal successful 2024, reflecting a 5.3% decrease. However, December 2025 saw 1.7 cardinal visitors, nan aforesaid arsenic December 2024, showing a flimsy summation successful nan end-of-year numbers. The wide 8.8% alteration successful Florida’s tourism is important and indicates nan imaginable request for interventions to boost tourer arrivals, peculiarly successful ray of challenges faced globally, specified arsenic economical instability and recreation restrictions. While immoderate months person seen flimsy increases, nan wide inclination suggests a simplification successful nan number of visitors, impacting nan tourism industry.

Hawaii Sees a Small Decline successful 2025, pinch Notable Fluctuations Across Months

Hawaii’s tourism information successful 2025 shows a diminution compared to 2024, pinch nan full visitant count dropping from 1.8M successful 2024 to 1.7M successful 2025, reflecting a alteration of 0.1 cardinal visitors, aliases an 5.56% decline. Breaking it down period by month, October 2025 saw 155K visitors, which is simply a flimsy summation from 145K successful October 2024, reflecting a 6.90% rise. In November 2025, Hawaii had 143K visitors, a diminution from 146K successful November 2024, resulting successful a 2.05% decrease. In December, nan authorities recorded 157K visitors successful 2025, compared to 158K successful December 2024, showing a 0.63% decline.

The largest driblet occurred successful February 2025, pinch 134K visitors, a important autumn from 140K successful February 2024, marking a 4.29% decrease. However, July 2025 showed 172K visitors, which matched nan aforesaid number arsenic July 2024, indicating a 0% alteration for this month. The wide inclination for Hawaii tourism shows a dependable but mini diminution successful 2025, particularly successful early months for illustration February and March, which had nan astir important drops. Despite nan decline, Hawaii remains a celebrated destination, but this alteration highlights nan effect of imaginable outer factors specified arsenic world recreation restrictions, economical shifts, and changes successful tourer preferences.

California Struggles to Maintain Visitor Numbers Amid Economic Challenges

California’s tourism information successful 2025 reflects a noticeable diminution compared to 2024. In 2024, California attracted 93.8 cardinal visitors, whereas successful 2025, nan number of visitors dropped to 85.7 million, a alteration of 8.1 cardinal visitors. This represents a 8.63% diminution successful full tourism. Looking astatine nan month-by-month data, October 2025 saw 7.8 cardinal visitors, nan aforesaid arsenic successful October 2024, showing nary change. However, February 2025 knowledgeable nan largest drop, pinch only 6.8 cardinal visitors, compared to 7.0 cardinal successful February 2024, marking a 2.86% decrease. Similarly, January 2025 saw 7.9 cardinal visitors, a flimsy alteration from 7.8 cardinal successful January 2024, resulting successful a 1.28% increase.

In contrast, July 2025 showed a flimsy summation successful tourism, pinch 8.3 cardinal visitors compared to 8.5 cardinal successful July 2024, which is simply a 2.35% decrease, and August 2025 recorded 8.2 cardinal visitors, very akin to August 2024, showing nary important change. The wide inclination indicates a diminution successful California’s tourism, peculiarly successful nan early months of 2025, apt owed to a operation of factors specified arsenic economical conditions, recreation restrictions, and different outer influences. This diminution underscores nan value of implementing strategies to support California’s position arsenic a apical tourer destination.

Virginia’s Tourism Decline successful 2025 Reflects Broader Trends successful Visitor Numbers

Virginia’s tourism information successful 2025 reveals a diminution successful visitant numbers compared to 2024. In 2024, nan authorities recorded 93.8 cardinal visitors, while successful 2025, nan visitant count dropped to 85.7 million, a alteration of 8.1 cardinal visitors. This represents an 8.63% diminution successful full tourism. Looking astatine nan monthly data, October 2025 saw 7.8 cardinal visitors, nan aforesaid arsenic October 2024, showing nary change. However, February 2025 knowledgeable nan astir important drop, pinch only 6.8 cardinal visitors compared to 7.0 cardinal successful February 2024, marking a 2.86% decrease. Similarly, successful January 2025, nan authorities saw 7.9 cardinal visitors, a flimsy alteration from 7.8 cardinal successful January 2024, reflecting a 1.28% increase.

The astir notable alteration came successful July 2025, which saw 8.3 cardinal visitors, compared to 8.5 cardinal successful July 2024, reflecting a 2.35% decline. Despite this, December 2025 saw 8.1 cardinal visitors, somewhat expanding from 7.9 cardinal successful December 2024, marking a 2.53% rise. This wide 8.63% diminution successful Virginia’s tourism highlights nan challenges faced by nan authorities successful maintaining visitant numbers successful 2025. Factors specified arsenic economical conditions, changes successful traveler preferences, and imaginable recreation restrictions whitethorn person contributed to nan decline. Moving forward, Virginia’s tourism manufacture whitethorn request to attraction connected strategies to boost visitant numbers and mitigate further declines.

Tourism Declines Across Key U.S. States successful 2025: A State-by-State Breakdown

Nevada: Las Vegas recorded an 11.3% driblet successful visitation by June 2025. 2 cardinal less visitors were reported successful July, and edifice occupancy rates fell from 85.2% to 78.7%, pinch mean regular rates dropping by 7%. June 2025 saw a 14% illness successful gross per disposable room, nan steepest autumn successful a decade.

Colorado: Aspen and Breckenridge saw complete 40% less tourists, and Canadian visitors dropped by 58%. The short-term rental marketplace knowledgeable a 10% alteration successful occupancy, and mini business revenues from upland guides and restaurants besides dropped.

New York: The metropolis reported a 17% alteration successful world arrivals, pinch a nonaccomplishment of 2 cardinal visitors, affecting Broadway summons income and Fifth Avenue retailers. Neighborhoods reliant connected tourism, from Midtown hotels to Queens cafes, faced economical shifts arsenic visitation numbers continued to decline.

Maine: For 8 months, Canadian separator crossings person dropped, pinch July unsocial showing a 28% decline. Border towns and section businesses, including family-owned diners and state stations, person seen crisp gross losses, starring to fears of a semipermanent tourism crisis.

New Hampshire: Canadian tourism dropped by 30%, pinch room sales, unit receipts, and attraction visits each declining. The authorities has struggled to pull home visitors, and nan prolonged nonaccomplishment of cross-border postulation has put a strain connected section businesses.

Montana: Kalispell saw 37% little spending, and Whitefish hotels reported a 25% diminution successful business. Border crossings astatine Roosville were down 25% successful nan spring, and for 8 months, postulation to Glacier National Park has remained low, threatening nan region’s economy.

Wisconsin: Wisconsin’s tourism has dropped 18%, pinch 32.2K visitors successful 2025 compared to 39.3K successful 2024. October saw a 25% diminution (307 vs. 409), and February dropped 22.3% (8.7K vs. 11.2K). The authorities saw mixed results, pinch May posting a 13.8% emergence (313 vs. 275). The wide inclination signals a reliable twelvemonth for tourism.

California: California’s tourism is down 0.6%, pinch 77.5M visitors successful 2025 compared to 93.8M successful 2024. Notable decreases see February (-2.9%) and March (-1.3%). Despite a 2.5% emergence successful December (8.1M vs. 7.9M), nan inclination suggests further challenges.

Mississippi: Mississippi saw a 17.9% decline, pinch 407 visitors successful 2025, compared to 496 successful 2024. October knowledgeable a 35.2% driblet (35 vs. 54), while November surged by 372.7% (52 vs. 11).

Michigan: Michigan’s tourism dropped 16.2%, from 14.4M successful 2024 to 10.9M successful 2025. April showed a 13.3% diminution (954K vs. 1.1M), and June dropped 15.4% (1.1M vs. 1.3M). The diminution is substantial.

New Jersey faces an 8.57% decline successful tourism successful 2025, joining Texas, Florida, Hawaii, Virginia, California, and different US States successful a drastic drop. This diminution is owed to Canada and Mexico’s recreation clasp connected U.S. tourism for 8 months straight, impacting section economies.

Conclusion

In conclusion, New Jersey, Texas, Florida, Hawaii, Virginia, California, and different states proceed to look a terrible struggle arsenic Mexico and Canada support their recreation clasp to nan US for 8 months straight. This prolonged frost has importantly impacted nan tourism industry, starring to declines successful visitant numbers and economical setbacks. As nan business persists, it’s important for these states to accommodate and find strategies to revive their tourism sectors while navigating nan ongoing restrictions.