Nathalie Feyte Appointed Chief Marketing, Sales & Revenue Officer At B&b Hotels To Drive Growth In Western Europe

Thursday, July 31, 2025

B&B Hotels has appointed Nathalie Feyte arsenic Chief Marketing, Sales & Revenue Officer for Western Europe. With 2 decades of acquisition successful gross management, pricing strategy, and integer marketing, Nathalie is poised to thief B&B Hotels execute important maturation successful nan region.

Nathalie Feyte’s Extensive Experience successful Revenue Management and Digital Marketing

Nathalie Feyte brings a wealthiness of knowledge to her caller domiciled astatine B&B Hotels. Over her 20-year career, she has gained expertise successful gross management, fare strategy, and e-commerce. Nathalie’s erstwhile roles see important positions astatine Air France/KLM and Europcar Mobility Group, wherever she contributed to nan improvement of strategical programs that led to important income growth. Her domiciled arsenic Senior Vice President of Revenue Management & Pricing from 2020 to 2025 saw her transforming business operations, delivering awesome results that will beryllium invaluable to B&B Hotels’ maturation strategy.

Strategic Focus for B&B Hotels’ Growth successful Western Europe

Nathalie’s assignment reflects B&B Hotels’ committedness to expanding its beingness successful Western Europe. With her extended acquisition successful pricing strategy and gross management, Nathalie will attraction connected driving strategical initiatives that align pinch nan company’s goals. Her activity will beryllium basal successful optimizing pricing strategies, enhancing nan impermanent experience, and ensuring that B&B Hotels remains competitory successful a fast-evolving market. Her expertise successful integer trading will further support B&B’s efforts to fortify its online beingness and seizure much nonstop bookings.

Driving E-Commerce and Sales Growth astatine B&B Hotels

One of Nathalie Feyte’s cardinal priorities astatine B&B Hotels will beryllium to leverage e-commerce platforms to thrust sales. With her inheritance successful integer trading and nonstop sales, she will attraction connected enhancing nan company’s online income channels. This includes refining integer campaigns, optimizing pricing, and improving customer engagement done online platforms. By integrating precocious gross guidance techniques, Nathalie will lend to improving profitability while maintaining competitory pricing for B&B Hotels’ customers.

Her activity astatine Europcar Mobility Group and Air France/KLM has fixed her nan devices to toggle shape e-commerce strategies, and she intends to replicate this occurrence astatine B&B Hotels, driving measurable maturation successful bookings and revenue.

Optimizing Fare Strategy and Pricing astatine B&B Hotels

Another area of attraction for Nathalie will beryllium optimizing B&B Hotels’ fare strategy. Pricing is simply a cardinal lever for driving gross growth, and Nathalie’s acquisition successful implementing pricing strategies for ample companies will thief B&B Hotels to fine-tune its approach. By analyzing marketplace trends, competitor pricing, and customer demand, she will guarantee that B&B’s pricing exemplary aligns pinch customer expectations while maximizing gross opportunities.

Nathalie’s knowing of fare strategy, developed done her erstwhile roles astatine awesome companies, positions her good to lead these efforts. Her expertise to equilibrium pricing and customer restitution will beryllium cardinal to maintaining B&B Hotels’ worth proposition successful nan market.

Strengthening B&B Hotels’ Competitive Edge

With her leadership, Nathalie Feyte will thief B&B Hotels heighten its position successful nan competitory edifice marketplace successful Western Europe. Her heavy knowing of pricing strategies, gross management, and e-commerce will guarantee nan institution remains agile and well-positioned to seizure caller maturation opportunities. Nathalie’s domiciled connected nan Executive Committee will let her to straight power nan company’s guidance and lend to its ongoing occurrence successful nan region.

B&B Hotels continues to prioritize maturation and innovation, and Nathalie’s assignment reinforces nan company’s committedness to maintaining a activity position successful nan industry. Her expertise successful strategical trading and income will beryllium instrumental successful driving nan company’s early success.